Reporter | Wu Rong
Edited by | Ma Yue
The atmosphere of April Fool's Day this year is not lively, or around all kinds of "fake" stores and "fake" products.
For example, Tai'er, who sells sauerkraut fish, announced that he "opened" a coffee shop on April Fool's Day, creatively combining his own sauerkraut fish and coffee, and "launched" the opening sour ice American, ice Boke sauerkraut latte, boneless claw macchiato, stick beat former ice powder cold extract and take-out hanging ear coffee.
Image source: Taiji
For such a sour and strange new coffee product, netizens are very cooperative, acting as if they really drank in the comment area, but some netizens quickly got it, which is just an April Fool's Day joke, because last year Tai'er also pretended to launch a "makeup company" on April Fool's Day.
There are also many brands that release "fake" products on April Fool's Day and claim to have black technology.
Tesla "released" a limited edition baby stroller Baby X, and solemnly introduced the stroller with punk style, under the dual-motor all-wheel drive, active cruise control, air adaptive suspension and other technologies, to meet the different needs of baby travel.
Image source: Tesla
Lenovo announced the launch of a personal microcomputer called "Brain Run 90s in Steel", designed to be 6cm in diameter, light to about 75g steel ball shape, the surface of the body has a high-precision sensor, just the body in the mouth, through the oral nerve current and the brain exchange signals, you can make up the picture.
Image source: Lenovo
Idea Pillow, "developed" by Xunfei Input Method, said that it can use AI technology to translate dreams into text and synchronize mobile phones in real time, so that contemporary workers can work when they lie flat.
Image source: iFLYTEK
Most brands still take a more conservative approach to marketing.
For example, BMW China only posted a sentence on Weibo that "perform a horse catch", which is more restrained than its ghost animal style advertisement of "tiger, tiger, horse, horse..." during the Spring Festival.
Jasper uses "stupidity"
Word Multi-tone has released a variety of posters
, and the B station put itself "green", are also played with the old terrier.
Image source: Station B
Like the entertainment industry's "Station Sister Team Building" (station sisters will invariably send photos of other idols on April Fool's Day), brands have also "played" on Weibo, Andron Nuts wrote on its Weibo "Today I am not Xiaolongren, I am Mo Xiaoxian", Haier washing machine said that he is Hengyuan Xiang home textile, noble bird and so on also have similar follow-up. However, this kind of interaction is not new, and has long been a routine operation of brand marketing.
Image source: Weibo @ Haier washing machine
April Fool's Day is not so much a festival to fool others as it is a day for brands to behave and interact with consumers unscrupulously.
However, after experiencing many brand marketing rollover accidents, in recent years, brands have been reluctant to perform so high-profile, which probably explains why the atmosphere of April Fool's Day this year is not warm. At the same time, in the current situation of repeated epidemics, more brands have chosen to skip April Fool's Day marketing, after all, in the event of natural and man-made disasters or public health events sweeping the world, it is more secure to keep a low profile.