Nowadays, the rise in oil prices has become one of the most frequent hot words in China, and even when it comes to refueling, it is necessary to send a circle of friends to jokingly call it "a day of high consumption". In just a few months, oil prices have risen madly several times, and seeing that No. 92 gasoline is about to break through 9 yuan, Auchan Automobile officially launched the first shot of oil replenishment in the industry. On April 2, Auchan Automobile took the lead in launching 60 million liters of oil replenishment benefits, helping oil prices return to the 7 yuan era. During the April period, consumers can immediately enjoy a 2,000 yuan cash fuel card under the order of Auchan X5, and a cash fuel card of 4,000 yuan under the order of Auchan X7 PLUS, and every weekend consumers have the opportunity to receive 10,000 yuan of cash fuel supplement through the lottery.
Taking the Auchan X5 model with a fuel consumption of only 6L per 100 kilometers as an example, assuming that the driving year is 20,000 kilometers, the annual fuel expenditure is about 10,400 yuan at the current oil price, and the actual expenditure after using the 2,000 yuan fuel card is only 8,400 yuan, which is equivalent to the oil price returning to the 7 yuan era after conversion. In addition, if you are lucky, you will draw 10,000 yuan in cash oil supplements, then it is equivalent to 1 year of oil expenses are contracted by Auchan.
In addition to the subsidy on fuel costs, Auchan Automobile also provided 3 car purchase gifts, including financial discounts up to 7200 yuan, replacement subsidies up to 4000 yuan, 5 years of basic traffic free and other benefits.
The reason why Auchan Automobile dares to fire the first shot in the industry, can not be separated from the support of the majority of users, in 2021 Auchan Automobile annual sales reached 230,000 units, an increase of 49% year-on-year, ranking among the top 10 Chinese brands, of which Auchan X7 by the end of 2021, the sales of the whole series exceeded 210,000 units, Auchan X5 sales exceeded 130,000 units by the end of 2021, these two explosive models can be said to be favored by the majority of consumers.
In addition to the support of users, Auchan Automobile also has the innovative gene of daring to be the first, from the industry's first "double insurance and double exemption" to "selection, purchase, use, repair, exchange" full life cycle service; as long as it is beneficial to customers, Auchan Automobile is always willing to try and be the "first person to eat crabs".
Auchan Automobile's confidence also comes from the persistence of the "customer-led" brand concept, taking "maximizing user value" as the source point of all actions, anxious for customers, thinking about what customers think, doing what customers need, and being willing to pay practical actions for customer needs.
As a "high-performance intelligent control damei SUV", Auchan X7 PLUS continues the explosive characteristics of Auchan X7, but also adopts a dazzling new natural aesthetic design, which is very in line with the aesthetic standards of contemporary young people. In terms of intelligence, it is also unambiguous, equipped with many high-end configurations, opening up a more intelligent and convenient travel experience for consumption. Power on the Blue Whale new generation of 1.5T high-pressure direct injection engine is full of power, power is about to come out, coupled with the Blue Whale 7-speed wet dual-clutch transmission brought by the smooth, to the majority of users left a deep impression.
The "super sense new sports SUV" born for the ultimate, Auchan X5, adopts a new light shaping concept design, with many soft curved surfaces to shape the model, showing a gorgeous visual experience under different lights. Auchan X5 is also equipped with high-end configurations such as track mode, wheat-free car KTV, and face recognition, setting a new benchmark for the value of 100,000 mainstream SUVs.
Changan Auchan's new intelligent sequence flagship model, Auchan Z6, also represents young people born in the Z era. The appearance is also based on the aesthetics of young people, and strives to adopt the most advanced design language, using the popular suspension roof design, while the side introduces a secondary curved surface, and its waist is designed in many places, and the sense of movement is very strong. In terms of intelligence, the highlight of the Auchan Z6 is that, in addition to the traditional in-car voice interaction, it will also be equipped with the off-car speech recognition function for the first time, which is jointly developed by Changan Auchan and iFLYTEK, that is, the owner can issue instructions to the car outside the car, and let it execute, break the perceptual boundary, and link unlimited scenes.
Write at the end
At present, Auchan Automobile already has a large user base, and the launch of 60 million liters of oil supplement has also brought practical car benefits to consumers who intend to buy a car, so that oil prices can return to the 7 yuan era.
This is also another implementation of the "customer-led" brand concept of Auchan Automobile. Not only to create products that meet the actual needs of consumers, but also to keep up with the intimate service policy, so that users can experience the care from Auchan Automobile in the whole life cycle of the product, which is the reason for the steady improvement of the appeal of the Auchan brand.