Under the epidemic, the world around them is changing, and there are too many uncertain factors to make people's consumption more pragmatic rather than entertainment. Just as the so-called plum blossom fragrance comes from the bitter cold, the productivity tools that can bring visible returns gradually show the true color of just needed.
According to the latest data released by Canalys, China's annual laptop shipments in 2021 will increase by 8% compared with 2020 to 36.5 million units. The continuation of the epidemic has released a large market potential for the notebook market.
However, productivity is not the whole thing people need for notebooks. The demand for laptops from business people, engineers, programmers, and content creators can be described as a thousand faces. The continuous integration of use scenarios such as business meetings, remote collaboration, and game entertainment has gradually spawned more and higher-level needs.
It should be said that at the time point of 2022, the notebook that can meet more needs is the optimal solution at present.
Elite temperament, from the inside out
In the notebook industry, products that emphasize performance release are mostly game books for students or newcomers who have just entered the workplace. This determines that this type of notebook will be relatively young in appearance, partial to personality and publicity, and is not suitable for business office scenes, which is misplaced with the requirements of the workplace for the appearance of notebooks.
As the post-85s and post-90s continue to become the backbone of today's workplace, their performance requirements for notebooks continue to rise, and the demand for design gradually changes to emphasize stability, quality and technology, so as to cope with the continuous integration and increasing demand in more use scenarios.
In the modern workplace, business meetings, brainstorming in cafes, and sudden remote connections can happen at any time in the next second. Therefore, there is a laptop with excellent performance and simple appearance to escort the side, which can make the workplace more calmly face various use environments.
The overall design of MSI GS77 is formal and neat, between the edges and corners of the lines, and the dark logo makes the overall appearance low-key and calm. Whether it's on your desk or in your hand, you can inadvertently exude a touch of refinement.
For notebooks with business attributes, reliability is also very important, and the chain is not dropped at key moments in order to cope with various use scenarios. In order to make the product itself more reliable and durable, MSI's GS77 has added zinc alloy material to the screen hinge, which has been twice as durable as before.
As a 17.3-inch large-screen productivity tool, under the premise of adding a 3080Ti graphics card and a large battery, the thickness and weight control of the MSI GS77 have achieved the best of the same specifications: the thickness of the fuselage is only about 20mm, and the overall weight is also controlled at 2.8Kg. Under the larger size screen, it meets the needs of mobile office in a relatively thin and light state.
Compared to traditional 14/15-inch laptops, the Ultimate GS77 offers a larger 4K ultra-high resolution screen, as well as powerful productivity hardware attributes, opening up a new track in the segment.
Be more precise and unleash productivity
Under the epidemic, notebooks have changed from a single demand in the past to a multi-directional composite demand. People in the workplace need to take into account the daily work at the same time, and the "unexpected" home office, and there are many similarities and differences in the needs of the two.
Usually sitting in the office, the large screen is to ensure the basis of productivity, in the premise of achieving portable needs, a larger display area can be displayed in the same web page, document to display larger characters or more content, left and right split screen, at the same time to open more programs, it can significantly improve our work efficiency, master more autonomous time.
The MSI GS77 features a 17.3-inch 4K resolution 120Hz screen that combines large size, high definition and high refresh rate. The screen gamut covers 100% DCI-P3 and nearly 100% Adobe RGB range, which is enough for even content producers with high requirements for screen color.
In the home environment, in addition to the need to face the screen for a long time, the constant need to move in the study, living room, and bedroom has spawned the need to get rid of the shackles of power supply. At this point, the MSI Shadow GS77 has a 99.9 watt-hour battery, which is the upper limit capacity that currently meets the boarding standards of China's civil aviation, and can provide the longest endurance performance under the same specifications.
In addition, for mobile office, MSI Shadow GS77 supports the PD protocol charging feature, which allows notebooks and mobile phones to share the same charger, so that we only need to arrange a charger in each room, and we can easily replenish the power at any time.
In terms of performance release, due to the configuration of Intel's 12th generation Core i9-12900H + NVIDIA 3080Ti graphics card, Whether it is for industry applications or multi-open programs, MSI's GS77 can easily cope.
MSI Restore Factory provides MSI Center software, which can realize the intelligent control of the full setting of the machine, preset performance, equalization, silence, energy saving four modes, can be used for the use of the scene, and the preset can be matched. For the home office scenario, we can adjust the laptop to silent mode, eliminating the need for noise, so that night work does not disturb the family.
On top of security, privacy is worry-free
On top of happiness, both individuals and businesses cannot ignore the need for data security and privacy security. As a carrier of information, productivity equipment itself naturally has the responsibility to protect the security of user information.
MSI Center supports intelligent noise reduction
Before the epidemic, people often had an office computer in the company and a computer for entertainment at home. But now that you're facing uncertainty at any time, the better option is obviously to combine the two and carry important data with you.
Working documents and business information often require additional attention to information security. The MSI GS77 is equipped with fingerprint recognition and AN camera, which can guard the user's data security from the moment the computer is turned on. Among them, the IR camera supports the Windows Hello function, which is safe and fast, and it is convenient to enter the working state at any time.
In the family scene, the privacy protection of the camera becomes particularly important. After all, even in 2022, computer viruses will still happen to obtain camera permissions. The MSI GS77 has a physical camera switch valve that can solve the privacy and security problem from the root cause, so that even if you use the laptop in the home for a long time, you can avoid the problem of privacy leakage.
After work, there is more fun
Modern people need some entertainment to adjust in addition to their busy working life. The game itself, as an entertainment activity, is naturally to pursue a comprehensive experience.
In addition to the image quality and smooth performance, the experience of peripherals, noise and temperature control also directly affect the pleasure of using a laptop to play games.
The MSI GS77 uses a 12th generation Intel Core i9 + NVIDIA 3080Ti processor graphics combination, in simple terms, this is one of the most powerful laptops on the surface, more than enough to cope with mainstream AAA games. At the same time, in terms of hardware scheduling, MSI achieves lower temperatures and lower noise through a combination of soft and hard.
In terms of peripherals, the Cyrus single-key RGB keyboard and 6-speaker Tanner audio can have a unified high level of touch and hearing.
"Work hard during the day, play hard after work" is the life criterion of many people, MSI Shadow GS77 can be said to be the embodiment of this concept in the notebook field, office games are not wrong, the appearance of gentlemen, "inner core" wild, can be described as the real "suit thug".
Take control of everything that changes
Compared with the traditional thin and light books, game books, the latest high-end all-rounders are more in line with the needs of the current era for laptops: compared with thin and light books, the higher performance of high-end all-rounders can provide stronger productivity performance, and can be easily coped with in the face of high-intensity professional work; and compared with the game books, the light and thin size of the high-end all-rounders and the low-key elegant temperament can match more use scenarios without violating the law. With the increase in chip computing power that comes with Moore's Law, high-end all-rounders could have accommodated more powerful computing units in a thinner and lighter fuselage, thereby controlling the needs of various new eras and broadening the boundaries of unknown industries.
In addition, MSI is also a company with considerable control. The factory in Kunshan is building its own factory, and with the cooperation of reliable material management and supply chain teams, it can also maintain a good product supply during the epidemic. With the advantages of self-built factories, the market feedback of products can go directly to the R&D department, so as to improve and optimize faster, so that products burst out of more vitality.
The development of things is inseparable from the environment in which they are located, for a long time, people in the workplace are very respectful of "small and beautiful", dedicated to things, because they can be more extreme and focused. However, under the epidemic situation, "big and complete" products, in addition to being no longer limited to a single field and can carry more diverse needs, can also give people more sense of security from the psychological level, and the survival of "one all-round, one satisfaction" lies in this. (This article was first published on titanium media App)