Southern Network News (reporter / Wang Ru) Yesterday, Xiaomi Group officially kicked off the carnival prelude to the 2022 Rice Noodle Festival, and the new species of the image - Xiaomi 11 Ultra limited time special offer of 1500 yuan detonated the opening red, starting from 3999 yuan, becoming one of the high-end flagship mobile phones that sold on the first day of the Rice Noodle Festival.
As a landmark user interaction festival in the domestic consumer electronics and technology industry, the Rice Noodles Festival is the 11th session this year, from the very beginning it was to celebrate the establishment of Xiaomi Company on April 6 with Rice Noodles, and later gradually became the anniversary of the annual encounter between Xiaomi and Rice Noodles, and it is also the "Pet Powder Day" of Xiaomi's thanksgiving back to Rice Noodles.
The 2022 Rice Noodle Festival will last until April 10, with the theme of "Running to the Future, It's Good to Have You", and create a serious "pet powder" festival with many surprises. During the Rice Noodle Festival, in addition to the Xiaomi 11 Ultra limited-time specials, there are also surprise benefits such as 10,000 gifts sent every day, a variety of AIoT new product launches, and the Xiaomi Mall will also open a mysterious pet powder activity on April 6.
Xiaomi Mi 11 Ultra limited time special offer of 1500 yuan, more than 20 new products debut, 10,000 good gifts do not stop
Xiaomi 11 Ultra officially announced a limited-time special offer of 1500 yuan, and after opening the pre-sale, it quickly won the praise of rice noodles called, powerful, and true fragrance. Since its release last year, the Xiaomi Mi 11 Ultra has been the flagship of Android Imaging for a full year. It uses the GN2 image sensor jointly developed with Samsung, supports 8K video shooting, 120X periscope telephoto and 128 ° ultra-wide angle, and won the total score, photography and video of the authoritative evaluation agency DXOMARK camera total score, photography and video triple crown at the time of release.
At the same time, the Redmi K50 Pro with Samsung's 2K direct screen and 120W surging fast charge can enjoy up to 24 periods of interest-free during the Festival, and the potential energy of the K50 series continues to sell hot. In addition, rice noodles can also enjoy limited-time benefits such as shredded screen saver, extended warranty discount, And Redmi Note 11Pro series up to 200 yuan discount.
During the Rice Noodle Festival, there will also be more than 20 new surprises on the shelves, including Xiaomi Full Color Laser Cinema, Mijia Electric Scooter 3 Youth Edition, Mijia Desktop Drinking Machine Hot and Cold Edition, Xiaomi Multi-reading Electric Paper Book Pro2, Mijia Curtain Companion Track Edition /Roman Pole Edition, Xiaomi Smart Cat's Eye 1s, RedmiBook Pro 14 2022 Edition and other new products, all of which will be unveiled for the first time.
In addition to the new product launches, AIoT products during the Rice Noodle Festival are also very preferential. Xiaomi TV up to 24 periods of interest-free, April 1 the day of the explosive mobile phone as low as 649 yuan, Redmi G game book up to 1000 yuan, Xiaomi new level 1 air conditioning special offer as low as 2149 yuan.
It is worth mentioning that during the Rice Noodle Festival, there will also be 10,000 good gifts of rice noodles every day, including small love speakers, millet backpacks, 49 yuan battery replacement, 1 cent air conditioning / washing machine cleaning service, millet power bank, rice table lamps, coupons, etc., and there are special benefits such as large red envelopes on the hour. On April 6, Xiaomi Mall will also launch a mysterious pet fan activity.
Offline stores celebrate, Xiaomi's new retail "sales and service integration" upgrade to send surprises
The 2022 Rice Flour Festival continues the tradition of Xiaomi's new retail online and offline linkage, offline Xiaomi Home will celebrate with 10,000 stores, launch to find a limited store with 100 cities, send 10,000 gifts every day, 50% off the price increase, the whole site is 1499/2499 yuan to give pet powder gifts and other surprise benefits.
Among them, from April 3 to 6, users who have purchased 99 yuan will have the opportunity to receive a 50% discount limited purchase benefit for specified products, including Mijia Sonic Electric Toothbrush, Mijia Negative Ion Quick-Drying Hair Dryer, Smart Doorbell 2, Xiaomi Smart Camera PTZ Version Pro, Xiaomi Smart Camera PTZ Edition 2K and other products.
The experience upgrade of comprehensively promoting the "integration of sales and services" has also become one of the highlights of this year's Rice Noodle Festival. Xiaomi Mall APP has launched a new "Service Center" Tab since April 1, creating the only entrance to Xiaomi's official services, users can click to enter the first screen, you can experience the battery replacement, mobile phone film, old for new, door-to-door installation and other official services. Whether users purchase Xiaomi products from offline or online, they only need to open the service center tab of the Xiaomi Mall APP to facilitate the search and experience of all service content, saving inquiries and queuing time at the store.
The launch of The Xiaomi Mall service Tab also marks that the Xiaomi Mall APP has fully opened up new retail stores and service outlets, which can provide a comprehensive service experience of "sales + service" for rice noodles, and fully promote the user experience upgrade of Xiaomi's new retail. At the same time, from April 1 to 10, rice noodles to Xiaomi Mall service Tab has the opportunity to receive 49 yuan mobile phone battery replacement benefits (support 18 models), you can also participate in the lottery at the main venue of the rice noodle festival, 1 cent order can get air conditioning / washing machine deep cleaning and maintenance benefits, in addition to "1 meter gold + 1 cent" exchange for mobile phone film service rights.
Rush to the future and work with rice noodles to create a better life
The 2022 Rice Noodle Festival also launched the "Running China" offline store film festival and the "Rice Noodles Charity Month" activity, working with rice noodles to go to the future of a better life.
The "Running China" global image exhibition, jointly initiated by Xiaomi and China Daily New Media, has received positive responses from many photographers and rice noodles, and has taken a large number of outstanding photographic works with Xiaomi 12 series mobile phones. During the Rice Noodle Festival, the film exhibition has landed in the Millet Home in six cities including Beijing, Chengdu, Shenzhen and Guangzhou, and specially invited photographer Liu Dan to the flagship store of Chengdu MixC to share the creative skills and experience of mobile phone photography with Rice Noodles. At the same time, The original footprint of Xiaomi brand spokesperson Su Bingtian appeared in Chengdu to witness the power of China's running. More than 10,000 millet homes across the country also presented the selected works of the film festival.
From April 6, the "Rice Noodle Charity Month" activity will also be officially launched, and the Xiaomi Charity Foundation will donate 10 million yuan to encourage caring people to support public welfare projects through the Xiaomi Charity Platform to participate in games online, love donations and other charitable acts. At the same time, under the premise of meeting the requirements of local epidemic policies, the Xiaomi public welfare platform will also hold more than ten offline public welfare activities in Beijing, Hangzhou, Nanjing and other cities. This is also the first time in the 11 years since the Rice Noodle Festival was held that it has created a public welfare "pet powder" activity that participates online and offline, and interprets the new theme of the rice noodle festival of "rushing to the future and having you is good" together with rice noodles.