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Let's talk to you today: Apple suffered multiple blows, and Cook is willing to compromise!
How casual can Apple be at its peak? CEO Cook said bluntly: "If you don't like the iPhone, you can choose an Android phone", which is when the outside world questions the "Apple tax", his domineering backlash, for some so-called "sky-high" fines he does not care at all, because the fine money is much less than the profit, which also makes Apple go its own way for a long time.
But a company targeted by all markets is destined to suffer multiple blows, in the APP can only use Apple's payment software, more than 30% of the percentage, so that many software manufacturers are miserable, and because of this, has been the Netherlands issued more than ten times in fines, the total amount of up to 50 million euros, and this time Cook is finally willing to compromise.
According to the news on March 31st, Apple has updated the provisions of the Dutch dating software to allow third-party payment channel access, which is a rare compromise for Cook, compared with the previous tough attitude, it seems a bit abnormal, what is the reason for the compromise, and what impact will it have on the market layout after that?
Why Cook was willing to compromise
Apple's compromise this time, a large probability and more and more frequent fines are related, not only the Dutch market, the entire European countries have successively issued corresponding fines, Europe has also announced the "Digital Market Law", which stated: "The owner of the smartphone has the right to choose to use it more freely!" "This is clearly formulated in response to Apple's monopoly of the market."
The European Union has long been dissatisfied with this, requiring them to open up the access of third-party payment channels and third-party applications, the EU's toughness, the Netherlands' multiple fines, a good contribution to Cook's compromise, such a long-term confrontation, there is no benefit to Apple, itself under the influence of relevant restrictions, the international community has no good impression of US companies.
Apple has a 15% share of the Russian mobile phone market, in the special situation, Apple just gave up, doomed to withstand the impact of the chain reaction, in addition to the further reduction of word of mouth, will also lose a lot of money, so in the face of fines from European countries, they are afraid that one day will be abandoned by the market, so at this critical moment, they can only choose to compromise.
What happens after compromise
After the compromise of the Dutch market, but also let many people understand, Apple is a "bully soft afraid of hard" lord, as long as they increase the intensity of fines, they will compromise, with such a precedent, there will certainly be many countries in the follow-up to imitate, Apple will receive more fines, this is they are likely to directly relax the "Apple tax" restrictions, or reduce the proportion of commissions, which directly impacted Apple's revenue.
And before Apple also compromised with Tencent, Apple asked for a 30% commission on WeChat's tipping function, which Tencent can agree to ah, directly rejected Cook, and then directly closed the IOS version of the tip function, directly let Apple pounce on an empty, and this compromise of the Netherlands behavior, but also because the Henan market is tough enough, once such a thing happens many times, it is not conducive to Apple's future development layout.
Consumers have always had opinions about Apple, but can not be born to catch up with the PRODUCT OF THE IOS system, many software developers can only be forced to compromise, every year Apple will receive complaints from all over the world, but they ignore these demands, which also accelerates the Dutch market toughness, after having this beginning, hope to bring a good inspiration to domestic companies.
How should the Chinese market defend its rights
The Chinese market as Apple's largest consumer market, according to the previously released 2021 financial report, the total revenue in the fourth quarter reached 25.78 billion US dollars, an increase of 21% year-on-year, while the entire European market revenue for the whole year was only 20.794 billion US dollars, obviously Apple's dependence on the Chinese market is higher.
And the Netherlands is only a small market in Europe, the annual revenue is not much, in the face of multiple fines, has long exceeded the scope of revenue, which is also the reason why it has to make a compromise, the annual revenue of the entire European market adds up, there is no Chinese market revenue for a quarter, it can be seen that the seriousness of the problem, the Chinese people only value Apple's LOGO, and the European market is more focused on the user experience.
Domestic consumers should take a long-term view, support more domestic mobile phone brands, let them know well, not the Chinese market can not be separated from Apple mobile phones, if the long-term high revenue in the Chinese market, Apple will not compromise with us at all, even if they face fines they do not have to be afraid, the full amount of revenue is enough to make them have no fear.
We should also follow the Dutch example, since they choose to treat differently, then we can't be too tolerant, since they need to be tough we have to fulfill them, punished until Cook compromises and softens, what do you think of this?