In the new consumption era, children's snacks should not only be nutritious and delicious, but also attractive and selling points. Children's snack brands are well aware of this truth, while designing interesting IP images to narrow the distance between them and children, while marking words such as "children" and "no additives" on the product packaging to attract the attention of parents. It is worth reminding that "children" can not just be a gimmick, when the brand positions snacks as "for children", it should return to the essence of food, with the goal of improving quality, nutrition and health.
According to the "Children's Snacks Market Research White Paper", when the new generation of parents buy children's snacks, up to 63.5% of parents will consider factors such as natural, healthy, and food additives, while 60.3% of parents will consider nutrition, ingredients and formulas. The survey results released by the Machimang Research Institute show that parents are more willing to choose products that add more nutrients to the choice of snacks in the same category. Among these ingredients, the most concerned by parents is trace elements, accounting for 70%; whether it contains dietary fiber, accounting for 56%; whether probiotics and prebiotics are added, which can regulate the baby's gastrointestinal tract and promote nutrient digestion and absorption, accounting for 46%. For example, the same is dissolved beans, more parents are willing to choose natural, healthy, and contain more nutrients products.
Under this consumer trend, more and more food brands have begun to develop products that can maintain the true color of ingredients. Through its own innovative research and development and strict supply chain management, Doi Cat ensures that each product does not add flavors, pigments and preservatives; Akita Manchu put forward the concept of "full meal" to further expand the food categories suitable for children's eating habits; the baby is hungry with fresh shrimp slices using non-fried, sesame seaweed low sugar and low salt; Deer Blue blue is committed to creating a truly professional children's snack, not just the adult snack packaging, specifications and other children's child, the product system is positioned as a "zero additive" snack product matrix for baby and child needs.
It has to be mentioned that there is still a short board of lack of standards in the domestic children's snack industry, and only the non-mandatory standard "General Requirements for Children's Snacks" group standards have been introduced. It is foreseeable that with the gradual popularization of nutrition and health knowledge, the children's food market will become more and more transparent, and children's snacks will be upgraded in an all-round way from material selection, ingredients to processing technology to safety standards. Some enterprises with backward products, backward management and backward innovation will be swept away by the big waves, and the development of the industry will tend to be standardized.
(HE Xiao)