The source | Tech Planet
| Chen Qiaohui
Tech Planet exclusively learned that Byte released an app called "Watermelon Video Horizontal Version".
The app was first launched in February this year, according to Qimai data, as of press time, the total number of downloads of the "Watermelon Video Horizontal Screen" App has reached about 6.49 million times, and the average daily download volume in the past 30 days is about 100,000 times, and its strength cannot be underestimated.
Tech Planet Experience found that the design of the "Watermelon Video Horizontal Screen Edition" is simple, after entering the App, you can watch the video, the video content is in horizontal form, all are medium videos, you can swipe up and down like a short video to watch new content. In addition, the "Watermelon Video Horizontal Screen Version" also accesses film and television drama content, which users can watch directly.
Image source: Screenshot of the landscape version of the watermelon video.
In general, the "watermelon video horizontal screen version" is in line with the positioning of its horizontal screen version, with the shadow of short videos in the viewing experience and use, reducing the change in user habits. In addition, through the main "video free" gimmick, it will form an effective user increment in the early stage of the product, and it remains to be seen whether the paid function will be added in the future.
In June last year, Watermelon Video, together with Douyin and Today's Headlines, jointly launched the "China Video Partner Program", which opened up the traffic share of Douyin for the first time and helped Chinese video creators get more economic returns. China Video has become an important part of Byte's content ecology, and the launch of the "Watermelon Video Horizontal Screen Version" is also to create a video product matrix and serve byte's China Video plan.
Compared with the hot short videos and conformist long videos, the medium video is slightly low-key, but this does not affect the influence and importance of the medium video is gradually increasing.
On January 10, Watermelon Video, together with Douyin and Today's Headlines, released the "China Video 2021 Development Trend Report", showing that in 2021, the number of monthly active video creators increased by 80% year-on-year on Watermelon Video, Douyin and Today's Headlines. In the past six months, a total of 500,000 video creators have joined the watermelon video plan, and the per capita revenue has risen by 3.5 times. Among them, more than 13,000 people have an average monthly income of more than 10,000, and more than 4,000 people are expected to earn 500,000 yuan a year.
It can be seen that China Video is being valued by video content creators, and the addition of creators will benefit the market growth space of China Video. It is reported that the video market has now been subdivided into more than 50 content tracks, and in the potential of the video market, it is obvious that bytes that attack everywhere will not be missed.
In terms of video in power, video platforms such as Station B, Kuaishou, and iQiyi are not idle, and they are all planning their own video plans. The addition of many parties, slightly low-key medium video, or will trigger another new competition between Internet manufacturers.