When an industry develops to a mature stage and turns to a period of decline, there are two main ways to go in terms of products, one is innovation, and the other is revolution.
At present, China's home appliance industry is in a difficult period of turning stage, when whether it is white electricity, black electricity, or kitchen appliances, they are all looking for a breakthrough in the left and right. However, revolutionary technology does not exist every day, but may appear once in more than a decade or decades. In the long run, technological innovation will continue to dominate product development.
Since it is innovation, there is no basic change, nothing more than adding some novel design and auxiliary functions, making the appearance of the product better, multi-category integration more convenient, and AI applications more intelligent. The final result is inseparable, the key components of major appliance air conditioners and refrigerators are compressors, the key components of TVs are display screens, and the key components of kitchen appliances hoods are fans.
However, at the recent kitchen appliances industry boss electrical appliances and Fangtai new product launch, the two business owners to promote the integrated stove, but invariably held high the banner of "science and technology" innovation, to know that the integrated stove has been on the market for nearly 20 years, has long ceased to belong to what "science and technology" innovative products.
China's first integrated stove first appeared in 2003, the real rise was in 2008, in 2011 China's first modular side suction lower row integrated stove was born, truly opened a smoke-free era of healthy kitchens. In 2012, the Ministry of Housing and Urban-Rural Development issued the "Integrated Stove" industry standard. The integrated stove has undergone three iterations of deep downhole row, side suction down row and modular side suction down row, and now the integrated stove on the market has developed to the third generation. There are more than 200 integrated stove brands, mainly concentrated in Anhui Hefei, Zhejiang Shengzhou City, Zhejiang Haining City and Guangdong Zhongshan City, Shunde District.
On March 30, Boss Electric held the 2022 China New Kitchen Technology New Product Launch Conference with the theme of "Making the Starting Point of The Science and Technology Kitchen Higher". At the meeting, boss electrical appliances mainly released its integrated stove, ultra-thin hood, large-capacity steaming and frying machine, washing and eliminating machine, set refrigerator and other products.
From the publicity materials at the end of the conference, this release does not have a real new "technology", the main functions of the integrated stove after several iterations are similar, and some products such as ultra-thin range hoods, large-capacity steaming and frying machines are more design changes, in addition to the increase in integration and auxiliary functions, at best, it is considered to be the innovation of products, and it is still far from the real sense of innovative black technology.
However, this conference was titled by the boss electrical appliances as "integrated technology, Jin thin technology, hybrid technology, cold cooking technology and Guangyan technology" five major technologies, a basket of "technology" is really a bit dizzy. The key to consumers' ultimate decision to buy or not to pay is the experience, not the "technology" slogan in the clouds.
Prior to this, on March 16, Fangtai also released a series of products such as its integrated cooking center series, dishwashers, folding stoves and so on with the banner of "science and technology" as the banner and the theme of "adhering to innovative technology and climbing the new peak of kitchen appliance technology". At the meeting, Fangtai Kitchen Appliances declared that it would regain its "scientific and technological self-confidence", which also pointed out that the integrated stove industry fell into the "strange circle" of integration for integration, most of which were "functional patchwork" integrations achieved by functional superposition and parameter improvement, and did not solve the "pain points" of users.
"Home appliance people" remember that there was a video of disassembling high-end luxury range hoods before, a few thousand yuan is high enough price, after opening it is not as complicated as imagined, mainly composed of chassis control panel, motor, wind wheel, air duct and fume collection device...
"Home appliance people" believe that the kitchen appliance market is eager for new technologies and new breakthroughs, which is the need to really solve the problems encountered by consumers in use, rather than the "technology" slogan and gimmicks on the tall.
Originality is not easy! It is the old iron on the forward like ▼▼