In today's rapidly changing market, consumer needs and preferences are constantly evolving. How can brands capture these subtle changes and turn them into a driver of innovation? In this "2024 Tmall FMCG Trend New Product Star Release White Paper" jointly released by Tmall and Flywheel, we may be able to find the answer. So, what exactly are consumers looking for new products? How do they find the "new" that touches their hearts in the mass of goods? What are the trends leading the market?
Report Summary:
This white paper provides an in-depth analysis of the current FMCG market trends and reveals the deep consumer demand for new products. The report points out that with the improvement of living standards and the upgrading of consumer mentality, consumers are no longer satisfied with basic product functions, but pursue new products with higher quality, more personality and more emotional value.
Through massive data analysis, the report extracts four major trend keywords: "Cognitive Awakening", "Pure Way", "Versatile Personality" and "Doubled Mirror Love", and presents 23 new product cases around these trends, providing innovative directions and strategies for brands.
Table of Contents:
- Expert's preamble
- Trend watching
- Detailed explanations of trends and new product cases
- Cognitive awakening
- The way of purity
- Versatile personality
- Doubled mirror pampering
- New Product Strategy Guide
- epilogue
Trend outlook:
As consumers increasingly seek personalization and emotional value, brands face unprecedented challenges and opportunities.
The "2024 Tmall FMCG Trend New Product Star Release White Paper" depicts a consumer-centric blueprint for new product innovation. In the future, brands need to pay more attention to consumers' lifestyle and emotional needs, and provide more personalized and emotional new products through technological innovation and product design.
At the same time, brands also need to leverage the power of big data and social media to accurately grasp market dynamics and respond quickly to consumer changes. Under the trend of "cognitive awakening", consumers are more rational and professional, and brands need to win consumers' trust with real technological innovation and ingredient formulation.
Under the guidance of "Pure Way", natural and environmentally friendly products will become the new favorite of the market. The "changeable personality" and "magnification pampering" indicate consumers' infinite pursuit of personalized and emotional experience.
How brands find their place in this trend and create new products that meet consumer expectations will be the key to future market competition. Let's wait and see how brands and consumers work together to create a blueprint for a better future of consumption.
Excerpts from the report are as follows:
Download the full version of the information: the official account "Xia Shuo"