The annual spring release, what's the most moving thing this year?
In recent days, the new product launch, the high-end kitchen appliance brand Fang Tai is not inferior to the next door technology café Huawei, a picture of kitchen appliances "hardcore technology" in front of people slowly unfolded.
Hardcore technology
At the flagship new product launch conference with the theme of "Big Hidden in Wisdom and Flying", The hard-core kitchen appliance technology launched by Fangtai involved three main categories of integrated cooking systems, gas stoves and dishwashers.
Fangtai integrated cooking system, which has set a sales performance of 1 million units in 3 years on the market, has always been concerned by the industry, and its new products in 2022 include several major technical highlights such as "no running smoke black technology", "precise temperature control and humidity control", "lifting hidden", "FIKS happy home system" and so on. The non-running smoke black technology under the guarantee of the intelligent power engine ensures that the smoke machine can absorb the net fumes with a large air volume of 26m/min, and at the same time uses the whole field noise reduction technology to reduce the noise to 49 decibels, which is the first highlight of the new product of Fangtai 2022 integrated cooking system.
In the other focus of the integrated cooking system - the cooking machine part of the stove steaming, after the new upgrade in 2022, the stove head with 608 large fire holes and the steaming oven are applied with precision temperature control technology and autonomous moisture measurement technology, and the products are more easy to use. At the press conference, Dong Yilong, product manager of the hood, showed the "hidden" word recipe of the Fangtai integrated cooking system, and the smoke machine can be freely lifted and lowered according to the needs to expose the hidden. In addition, the new product is also equipped with a FIKS Happy Home system with a large number of recipes (support NFC flash remote control / voice assistant / Hongmeng Zhilian).
If the tone of the integrated cooking system is described by a stable upgrade, then the new products of the 2022 Fangtai cooking line have a pioneering attitude. "Peak", "Cool" and "Freedom" are the three keywords given by Yao Qing, general manager of Fangtai Group's cooking and kitchen appliances product line, at the press conference.
"Peak", emphasizing the firepower value of the third generation of polar fire direct spray stove. With the blessing of turbocharged engines, non-porous ring seam fire innovation, and the fourth generation of thermal insulation concentrators, Fangtai's third-generation polar fire direct injection stove has increased the thermal efficiency of gas stoves to 81%, which is 18% higher than 10 years ago, and 28% higher than the efficiency of products on the market that have reached the national level of energy efficiency (if 3 million gas stoves (accounting for about one-tenth of the national output) are used every year, the carbon emissions of 120,000 tons can be reduced, which is equivalent to planting 12 million trees). The versatile Cube stove is "cool" because it can use "AI holographic projection" technology to control the stove, and the stove head can be rotated and folded with imagination. Fangtai 2022 new smart stove is based on the intelligent cooking system, unique use of traditional stove head and multi-functional cooking pot two-in-one design, liberating people's hands to give people more "freedom".
As for the dishwasher, in 2022, Fang Tai will continue to play a big game that relies on science and has a good basis. Xu Hui, general manager of the dishwasher product line of Fangtai Group, showed a new generation of embedded dishwasher G1 at the press conference, the product application of cavitation jet high-energy bubble washing technology, scouring force is large and decontamination force is strong, inspired by the rocket engine Laval nozzle structure, can greatly improve the washing force, improve the dishwasher cleanliness index, upgrade the cleanliness index to 1.17 (higher than the national standard 1.12), while the cleaning ability is strong also allows the dishwasher to have a capacity expansion function (8 sets of capacity dishwashers can wash 11 sets).
Brand landscape
Although the epidemic has arrived, the online Party Tai new product launch that lasted for one and a half hours attracted much attention.
At this conference, Fangtai not only showed the latest technological achievements in several core categories such as integrated cooking systems, stoves, dishwashers; Issued the "Technical Specifications for the Evaluation of the Effect of Range Hood Smoke Suction" led by the China Household Electrical Appliances Research Institute, and launched a new standard for "no running smoke" for smokers; At the same time, it also announced that it will carry out joint research with the National Academy of Space science and technology to help further deepen the application of space technology in the field of civilization.
Sun Liming, vice president of Fangtai Group, shared Fangtai's three leading practices at the press conference: product confidence, concept confidence, and innovation confidence. "Consumers need high-quality life, Chinese kitchen appliance brands need scientific and technological self-confidence", he mentioned, "good products can bring visible happiness to hundreds of millions of families", enterprises with a sense of responsibility and mission will continue to maintain the dynamic perception of consumer lifestyle and detail experience, attach importance to innovation, increase investment in innovation, and create good products that can solve problems.
What are the real problems facing the world, and which ones will affect the future of humanity? Musk, president of Tesla, which founded Space Exploration Technologies, is focused on these, as are the top brands. Huawei released the whole house intelligent full scene at the spring press conference, and Fangtai presented a variety of innovative scientific and technological achievements of kitchen appliances in the new product launch... Technology is not only a kind of light and heat, it is full of strength and care, technology-empowered brands for people to open a new chapter of more life experience, but also always pay attention to the sky and soil on which we live.