On April 23, in the morning light of Chongqing Jiangbei Airport, a unique sailing ceremony attracted many eyes. The inaugural flight ceremony of the title aircraft of Zhepai integrated stove was successfully held here, marking another important step in the development of Zhepai brand. Mr. Yan Hongtao, General Manager of Zhepai Electric Appliances, Mr. Jin Yunxiang, Marketing Minister of Zhepai Electric Appliances, Mr. Wang Zhiping of Huaxia Yunji (Chongqing) Culture Media Co., Ltd., Ms. Wang Jianhong, General Manager of Meichang & Changxing Line Media Marketing, as well as representatives of Zhepai dealers and major media friends witnessed this exciting moment.
At the beginning of the launching ceremony, Mr. Yan Hongtao, general manager of Zhepai Electric Appliances, delivered an enthusiastic speech. He said that as a new generation of high-end kitchen appliance brand, Zhepai has always adhered to its original intention and is committed to providing consumers with high-end, fashionable and professional kitchen life solutions. Since the beginning of this year, Zhejiang has played a set of accurate and powerful "combination punches" around the trend of marketing communication. In response to the information acquisition habits of different consumer groups, Zhepai has launched multi-channel advertisements to deliver brand information to more potential consumers. After landing on China's high-speed rail many times last year, Zhepai has successively launched brand communication on CCTV and aircraft media, forming an all-round and multi-level marketing network.
Mr. Yan Hongtao emphasized the importance of aviation media. He pointed out that airplanes have an irreplaceable position as the preferred mode of transportation for passengers to travel long distances. Through the title aircraft, Zhepai integrated stove can reach the target consumer groups more widely and further enhance brand awareness and influence. At the same time, the high-altitude environment of aircraft media can also highlight the high-end tonality of the brand and enhance the brand image.
Yan Hongtao, general manager of Zhepai Electric Appliances
Later, Ms. Wang Jianhong, general manager of media marketing of Meichang & Changxingline, also delivered a speech at the press conference. She said that the launch of the Zhepai Integrated Stove aircraft symbolizes the brand's efficiency, speed and infinite possibilities. This aircraft soaring in the clouds will carry the brand concept and product advantages of Zhepai integrated stove, fly to a broader sky, and bring high-quality life experience to more consumers.
Wang Jianhong, general manager of media marketing of Meichang & Changxing Line
Mr. Wang Zhiping, Marketing and Sales Department of Huaxia Yunji (Chongqing) Culture Media Co., Ltd., also delivered a speech. He mentioned that China Express Airlines' business model of combining trunk and branch has effectively shortened the distance between third- and fourth-tier cities and trunk cities, and also shortened the distance between everyone and a better life. As a fashionable high-end life supplier, the cooperation between Zhepai integrated stove and Huaxia Airlines is a perfect cross-border integration. He believes that with the help of Huaxia Airlines, Zhepai integrated stove will be able to fly higher and farther, bringing high-quality kitchen life experience to more consumers.
Wang Zhiping, Marketing and Sales Department of Huaxia Yunji (Chongqing) Culture Media Co., Ltd
At the inaugural ceremony, the most eye-catching thing was the diversified media combination in the cabin of the "Zhepai" aircraft. Luggage racks, headrest towels, small tables and other eye-catching positions carefully display the brand elements and product information of Zhepai integrated stove. This immersive brand atmosphere allows passengers to more intuitively feel the unique charm and product advantages of Zhepai integrated stove during the flight. In the closed cabin environment, the "island effect" of brand communication can be highlighted, and the brand image and product information of Zhepai integrated stove can be more clearly conveyed to every passenger.
The maiden voyage ceremony is not only a grand event of brand communication, but also an affirmation of the brand strength and market position of Zhepai integrated stove. As a new generation of high-end kitchen appliance brand, Zhepai integrated stove has won the recognition and love of consumers with its excellent product performance and innovative marketing methods. Through the cooperation with China Express Airlines, Zhepai Integrated Cooker will further expand its brand influence, increase its market share, and bring high-quality and efficient kitchen life experience to more families.
With the departure of the "Zhepai" aircraft, the brand image of Zhepai integrated stove will spread to farther places with the soaring of the aircraft. In the future, Zhepai integrated stove will continue to stick to its original intention, continue to innovate and break through, and provide consumers with more high-quality and efficient kitchen appliances. At the same time, Zhepai will also actively seek cross-border cooperation with more excellent partners to jointly promote brand development and achieve a more brilliant future.
The inaugural ceremony ended successfully, but the brand communication journey of Zhepai integrated stove is endless. We look forward to creating more brilliant achievements in the future development of Zhepai integrated stove and bringing more fashionable and beautiful kitchen life experience to more families.