A model labeled "flagship" often has the responsibility of showing its talents to the world, and for FAW Toyota, the Asian Dragon is like this.
On March 30, at the press conference of the new Asian Dragon, FAW Toyota's answer was given - "Wisdom is endless, beauty is improving". These eight words explain the focus of this revision, wisdom and beauty. The official guidance price range of the new car is 199,800-27.98 million yuan, the price is basically the same as the old model, and the top price has been lowered by 10,000 yuan; at the same time, the new car has launched 6 major car purchase benefits, showing good sincerity.
Sales see strength
For the Asian Dragon model, I think everyone will not be unfamiliar, after all, the product strength and cost performance are very competitive at this price, so the sales volume has also achieved good results. Taking last year as an example, Asia Dragon sold more than 120,000 vehicles in the whole year, equivalent to an average of about 10,000 units per month, and its sales level ranked among the best in the joint venture B-class car market.
As the flagship sedan of FAW Toyota, the volume is on the one hand, and it is also very important to show the brand concept and value. So, what are the changes in the new Asian Dragon that has been remodeled? Let's take it slow.
Beauty keeps improving
Although it is a mid-term redesign, under the basis of the unchanged overall design language, some details of the design are more refined, and the pursuit of beauty and excellence.
The new car offers two different designs of the front face to choose from, still using a large size grille with a narrow upper and lower width, but its internal style has changed, from the original horizontal strip to a dot matrix chrome trim, with the "L" shaped daytime running lights on both sides, it looks more textured, younger and more refined; the other grille style adopts a blackened mesh design, which enhances the sense of movement and has no lack of aura.
In addition, the wheel style of the new car has also been changed, and the user can choose from two new wheel styles, plus the shark fin added to some models, which also adds some freshness to us. In terms of body size, the new Asian Dragon is not much different from the old model, but the body length has increased by 15mm, and the body proportions are more coordinated.
Wisdom goes on and on
In addition to the beauty of excellence, "endless wisdom" is mainly reflected in the creation of a sense of interior technology atmosphere and the improvement of safety configuration.
Nowadays, young people are gradually becoming the main consumers, and if the sense of technology and intelligence of their own products cannot keep up, even flagship models will not help. At this time, the mid-term remodeling, some models of the Asian Dragon upgraded the 9-inch central control screen to 10.1 inches, and cancelled the physical buttons on both sides of the original central control screen, and the luxurious atmosphere was improved at the same time, but there was no lack of sense of technology.
In addition, some models have also added full LCD dashboards, touch air conditioning panels, wireless charging of mobile phones and keyless entry for co-drivers, and the new cars also provide seat heating/ventilation, panoramic sunroofs and JBL audio, etc., which can better meet the needs of young users.
It is reported that the new car series of models are equipped with Toyota Zhixing Interconnection Remote Control System and TSS2.5 Zhixing Safety System, which has a better experience and guarantee in terms of intelligence and safety, which can be said to be full of sincerity. It is worth mentioning that the new car has not changed much in terms of power system, and still provides everyone with a 2.0L/2.5L naturally aspirated engine and a 2.5L hybrid system to meet different consumer groups.
There are new products on the market today, and there are too many options. However, after the Asian Dragon revamp, the product characteristics of all aspects are more in line with consumer demand, whether it is design, intelligent technology, or intelligent security, etc., have been improved, and are more in line with current consumer demand.