From 10,000 to 2,000, trumpchi shadow leopard sales fell, just because of the shortage of chips? We have to admit that the current shortage of chips plagues the entire automotive industry. But it is also unrealistic to attribute the decline in sales of one model to a shortage of chips.
Since its listing in August 2021, Trumpchi Shadow Leopard has achieved good sales results, and by October and November 2021, Trumpchi Shadow Leopard has exceeded 10,000 units in a single month for two consecutive months, as an independent brand compact car, it has been very good. But after entering 2022, the sales of Trumpchi Shadow Leopard were suddenly muted,
In January 2022, Trumpchi Shadow Leopard's monthly sales were 4458 units, down 37.26% month-on-month, and in February 2022, Trumpchi Shadow Leopard's monthly sales fell to 2002 units.
The trumpchi shadow leopard competed models, the MG 5 sold 17,026 units, the Honda Civic sold 9,776 vehicles in February, the Geely Xingrui 6,001 vehicles, and the Honda model 5,014 vehicles. It can be said that they are much better than the sales of Shadow Leopard. According to this trend, the market volume is getting lower and lower, which is certainly unfavorable for the long-term development of the product.
[1] Supply chain control is also a kind of ability
On March 10 this year, GAC Trumpchi issued an announcement, from which two keywords can actually be found. One is the shortage of chips, which affects the production and delivery of trumpchi M8, Shadow Leopard. Second, in the case of chip shortage, sales in January and February increased by 25.5% year-on-year.
Let's start with the chip shortage, the chip shortage is not only Trumpchi, but also other companies, because the chip shortage is a problem facing the entire industry. For manufacturers, the more such a situation, the more they can strengthen the management and cooperation of supply chain enterprises, the more they can achieve counterattack. If you look at the MG 5's sales of 17,000 units in February, is there no shortage of chips for MG? Therefore, the shortage of chips has actually exposed Trumpchi's shortcomings in the supply of parts, and efforts in this regard will be strengthened in the future.
Secondly, there are other keywords in the announcement that sales in January and February increased by 25.5% year-on-year, which means that Trumpchi's sales are still growing. Since this is the case, it means that it is not trumpchi shadow leopard that has increased sales, but other models. Therefore, we can infer that other models sell better, and Trumpchi prioritizes chips to the more popular models. The sales of Trumpchi Shadow Leopard have declined, so no more chips have been given.
[2] Shadow Leopard's poor sales should be found from itself
Trumpchi Shadow Leopard sold poorly, even though there were reasons for chip shortages. But I think we should also look for some reasons from ourselves. I summarize it with three points.
First of all, the shadow leopard in the early stage of publicity to make a big effort, overemphasized its athletic performance, in fact, in the actual test of many media, found that it is not as good as advertised. In the 100 km/h acceleration and elk testing, the performance was decent. Therefore, if shadow leopard positions it as a sports-shaped family grocery cart in the early stage of publicity, it may be more appropriate and more people-friendly.
Secondly, in the sports compact car in the Chinese market, users pay special attention to the "gene" of sports, and it can be said that Trumpchi Shadow Leopard does not have any sports genes. Golf is sported because of the GTI, Lynk & Co 03 is sported because of the WTCR rally car, and the MG 6 is the same. Therefore, the movement of the shadow leopard is somewhat untenable, and Trumpchi needs to spend more effort in this regard to make this car a more sporty car. Among the self-owned brand models with similar prices as Shadow Leopard, users can also choose Geely Xingrui, which is equipped with a more powerful 2.0T engine. It has won the favor of more users.
Third, since the listing of Shadow Leopard, there have been some small glitches, although not serious problems. But it greatly affects the user experience. For example, battery failure. Once the battery fails, the car is lying down, causing the vehicle to fail to start. And the tie wire is not often used by users. So it's just a matter of calling for help. In addition, there are some users who complain about abnormal sound, video and audio system failure.
Can the Trumpchi Shadow Leopard still be saved? I think there must be salvation. On the one hand, trumpchi shadow leopard's appearance is not low, and it is indeed very sporty. The second is to have a cost-effective advantage. I think Trumpchi might as well give shadow leopards a Toyota hybrid system. On the one hand, fuel consumption can be reduced, and the addition of motors will be better in the performance of power and the smoothness of power. As we all know, the second generation of Trumpchi GS8 has already used a hybrid system, so I think shadow leopard is not far from using a hybrid system.