Naming is really a metaphysics, and good names can always get out of the circle quickly. From the tanks, big dogs, red rabbits of the previous Great Wall system, to BYD's dolphins and destroyers, the naming of the own traffic will bring timely heat to the brand. Previously, BYD officially listed the high-end brand Denza, and the fan name campaign launched by the whole network also had results, and all Denza fans were named [Teng pepper] later.
Compared with the hot fan name, Denza's first MPV also attracted everyone. From the perspective of positioning, BYD, which has included Denza in its subsidiary, wants it to fill the gap in the high-end new energy market with more than 300,000 brands.
As can be seen from the previous trailer, the front face of the vehicle adopts BYD's evolved version of "Dragon Face Design", and the car logo is "Denza" logo, which is different from the current BYD Logo.
Positioned as a medium to large luxury MPV with a 2+2+3 layout, electric side sliding doors and a flat third row. The whole series is equipped with electric sunroof plus large canopy, with double electric sunshades, and supports one-touch opening/closing of electric sunroofs. In terms of configuration, it is basically in line with the luxury standard. The new car is expected to be officially unveiled at the Beijing Auto Show, and the price is expected to start at 450,000 yuan.
According to the latest news, Denza MPV will be equipped with DM and EV dual-power modes, of which DM super hybrid technology adopts ultra-high thermal efficiency engine and EHS electric mixing system, EV high-voltage technology is 8-in-1 integrated intelligent front-drive assembly, of which DM super hybrid technology has a comprehensive endurance of 1000km. At the same time, the model also has a variety of driving modes such as economy, normal, sports, and snow.
With BYD's current hot sales situation and product technical strength at this stage, it is not difficult to cut into the product range of more than 300,000 levels. However, whether this Denza MPV can become the latest trump card for the brand to move towards high-end as desired still needs to be tested.
As a brand born with a golden spoon, Denza debuted as a highlight, backed by Mercedes-Benz and BYD, and has more advantages in technology and channels. But since its establishment, its development path has not been smooth. Although the shareholders have increased dentist Automobile's capital several times, its development difficulties have not been reversed.
After BYD took over Denza, in addition to accelerating the establishment of sales companies, product pouring is also accelerating. Denza MPV aims at the high-end pure electric MPV market, which is also a blue ocean at the moment, and electrification and intelligence also give them more significance.
The dreamer launched by Lantu before that is to integrate its own advantages in intelligence and automatic driving assistance capabilities, including through the 5G in-car entertainment system, L2+ intelligent driving assistance and support for vehicle OTA.
There is also Extreme Krypton Automobile, whose second production model is also a pure electric MPV, which is expected to be released within the year. Also joining the battlefield are Brands such as Wei Pai and Hongqi. Whether denza MPV with BYD technology can gain a firm foothold in the new round of competition is worth looking forward to.