After 16 years, the "Pokémon" peripheral bread was sold again in South Korea, its monthly sales volume was 6 times that of ordinary bread, only one week sold 1.5 million, a month exceeded 6 million, resulting in a shortage of goods across South Korea, at the same time, the production of food company SPC Samlip (SPC Sanli) stock price rose for 6 consecutive days, why a bag of bread with Pokémon stickers has such a strong attraction?
Pokémon bread was first released in South Korea in 1998, the beginning of the sale was very popular, selling 5 million a month, but in 2006, after the Pokémon animation was played in South Korea, the production of stickers in the Pokémon bread stopped and interrupted for 16 years, until the end of last month, SPC sold Pokémon bread again, so that many Korean houses full of childhood memories of Pokémon were bought, but in fact, the reason for their crazy robbery was not just for the so-called "childhood memories".
One of the reasons is the Pokémon sticker trade in bread, Pokémon bread is 1500 won (8RMB) per person, but the rare Pokémon stickers reach 50,000 to 70,000 won (two or three hundred RMB), and because the supply of production stickers can not keep up with the national demand in South Korea, so the Pokémon bread is not in short supply, the shortage is only the sticker inside, the official is only arranged to sell at convenience stores, which allows scalpers to see business opportunities.
There is also a reason is the South Korean super popular idol team bulletproof youth group member of rms, he posted a few Pokémon bread pictures on ins, and said "please sell more", everyone do not underestimate this move, immediately rushed to the first place in the Korean trend hot search, this intentional or unintentional publicity, enough to attract a large number of his fans to join the team of buying Pokémon bread. It's not just scalpers who are grabbing, so we don't know how many Pokémon fans really want.
This should have been a hot selling situation that producers and shopkeepers were very happy to see, but some shopkeepers complained, threatening to boycott "some consumers before buying Pokémon bread, in order to confirm the stickers and check the packaging, the bread is pinched and deformed, due to insufficient supply, as soon as the logistics truck arrives at night, after the goods are unloaded, there are customers who come in and rummage through the boxes and cabinets, telling him that he can't touch it for the time being, and he insults him for not having common sense." So some shopkeepers posted a notice in the store to "boycott" Pokémon bread: "Two times a day have also been complained, I would rather not sell, when more than 10 can be purchased a day to sell."
Apparently the owner "boycotted" Pokémon bread, but not quite. Finally, you should also be able to imagine that what they grabbed was not bread, but a random rare Pokémon sticker inside, so whether this will cause the bread to be completely reduced to garbage and wasted, it is also a matter of mind.