On March 25, Dongfeng Nissan Venucia Big V Dark Horse Edition was officially launched, launching three versions, namely 260T Dark Horse Edition Aidou, 260T Dark Horse Edition Dingliu, 260T Dark Horse Edition Tianwang, and the official guidance price was 111,800 yuan, 121,800 yuan and 130,800 yuan, respectively. In addition, the new car has also launched multiple welfare policies, including 0 down payment and 0 interest, increase and exchange to high subsidies of 6,000 yuan, and ten years of free basic traffic.
What else to see besides the cool appearance?
In today's auto consumer market, a new generation of young people has become the main consumer force. For them, the car is not only a means of travel, but also a comfortable and comfortable private space, an expression of the personality of the lifestyle, and a social carrier for young friends. As a dongfeng Nissan Venucia big V dark horse version created for young people, it can fully meet the car buying preferences of young people.
In terms of appearance, the new car adopts the latest family design, the middle net occupies most of the area of the front face, and the shape of the internal grille also echoes the design elements of the Venucia triangle, while also echoing the name of the big V. The daytime running lights are integrated into the two sides of the central net, and with the narrow and long headlight group above, the shape is unique. The difference between the Dark Horse version and other versions is that it adopts the official body color of "not afraid of black", and is equipped with red brake calipers, which is cooler and sportier overall, catering to the tastes of young people pursuing individuality.
Dongfeng Nissan Venucia Big V Dark Horse Edition uses 19-inch rims, brake calipers have also become conspicuous red paint, under the background of the all-black body, that touch of red is more outstanding, red and black color matching can also add sports temperament. The side and rear of the body are the fashion design of the ordinary version.
The interior part, the design of dongfeng Nissan Venucia big V dark horse version is close to the trend under the times, using red and black color matching, the center console part is black material, and the steering wheel is a red and black double color design, which is very different. The armrest position, steering wheel, and seat are all colored in red, which makes it look very dry. And this kind of youthful and personalized collocation is also the color matching that many consumers like today.
In terms of configuration, since the dark horse version is based on the model on sale, it is equipped with a 12.3-inch central control screen, and the V-Link intelligent connection system will naturally not be absent, it mainly interacts with users through the form of central control screen, instrument, voice assistant and so on. The functions include online navigation, voice interaction, Internet of Vehicles, OTA iterative upgrades, etc. As for power, the new car is powered by a 1.5T turbocharged engine and is mated to a 7-speed dual-clutch transmission.
There are many market forces, can rookies break through?
Compact SUV market is the most fiercely competitive segment, known as the king of the market, in terms of independent brands, there are familiar Haval H6, Changan CS75, Geely Boyue, Trumpchi GS4, Roewe RX5, etc., the joint venture brand also has a lot of models after the discount, the price down to 110,000 yuan - 130,000 yuan range, there are also many pure electric vehicles to seize the market share of Dongfeng Nissan Venucia big V dark horse version, so Dongfeng Nissan Venucia big V dark horse version after entering the market, it can be said that there are wolves before there are tigers.
However, the advantages of the Dongfeng Nissan Venucia Big V Dark Horse Edition are also obvious, the price and configuration of this car have the same strong attractiveness as the same level of independent models, and on this basis, there is also a joint venture brand gene. It should be known that this new car backed by the Renault-Nissan-Mitsubishi Alliance is not only derived from venucia VSA creation architecture, inheriting the DNA of Dongfeng Nissan joint venture, but also backed by the common line production of Dongfeng Nissan models, whether it is quality standards or technical applications, it is based on benchmarking joint ventures, compared with ordinary independent brands.
To put it simply, Dongfeng Nissan Venucia Big V Dark Horse Edition can provide users with the high quality of the joint venture brand, the high configuration of the independent brand, and the price of the people, and the product strength has a strong advantage over many competitors. It is worth mentioning that last year, Dongfeng Nissan Venucia big V also achieved good sales results after entering the market, and the market reputation is good, which is also conducive to Dongfeng Nissan Venucia big V dark horse version in the fiercely competitive market to break out of its own world.
epilogue:
As a generation at the forefront of technology and trends, young consumers are more demanding on products. The Dongfeng Nissan Venucia Big V Dark Horse Edition has outstanding performance in terms of appearance, configuration, quality, etc., putting the sports atmosphere in place, and at the same time has a high practicality, which can fully meet the car purchase needs of young users, and the future market performance is expected to bring more surprises. (Wen | Yu Jiajin)