Minecraft is an open-world game developed by Microsoft's Mojang Studios. In the game, players can interact with blocks in a 3D world. Explore the world, collect resources, craft items, survive adventures, and more. Minecraft was originally developed by Swedish game designer Marcus Persson, and later by its founding Mojang Studios.
The old image of Minecraft, the visuals are very scattered
With 238 million sales and 150 million monthly active users as of May 2021, Minecraft is the best-selling video game of all time. However, in the process of continuous development, the brands surrounding Minecraft games and experiences began to fragment and have no clear direction.
Minecraft, old and new LOGO
Not long ago, Bold, the brand marketing design agency of Minecraft, designed a complex and interesting visual identity system for the game, solving the problem of duplication and fragmentation faced by current brands.
"Minecraft" new and old LOGO details
At first glance, the new LOGO has not changed much, but it has slightly adjusted and optimized the direction of the crack texture in the stereoscopic wordmark "MINECRAFT" so that it is distributed horizontally or vertically in pixelated form. Although the changes are small, the new LOGO feels smoother and more refined, full of texture.
New LOGO of Minecraft
Minecraft new LOGO model
The key development design mainly revolves around the game's most important visual feature - the pixel grid, which is the basis of the "Minecraft" design system, from logo to typography, from layout to image. These blocks can be combined in a variety of ways for unlimited creative freedom.
New LOGO for all series
With pixel grids and blocks, unique variations can be built for all parts of the franchise and for all viewers. An easy-to-use, intuitive design system that feels as diverse and open as the game itself.
Minecraft
Minecraft Dungeons
Service and live broadcast brand LOGO
Everything is built on a grid
New design system
Various applications
posters
New Image Introduction Video:
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