In Peng Dongkun's conference room, there are two very interesting servo motors.
One can restore a scrambled Rubik's Cube in 2-3 seconds; the other is controlled by six sets of motors, which are controlled by up, down, left and right and rotating, and the two aluminum alloy wheels can still easily achieve accurate docking at a high speed of 6,000 revolutions per minute.
More important than fun is practicality. In the factory of Shunde Beijiao Lepu Group, at least 8 of every 10 air-conditioning ceiling machine drainage pump motors in the country are produced here.
In 2003, this "small workshop" that only a few people started to start a business at that time has developed to more than 1500 employees now, and is currently the only motor supplier in the field of domestic home appliances that can supply all categories of motors.
After occupying 80% of the share of the air conditioning ceiling machine drainage pump motor field, the company is still innovating, and has made full efforts to digitalization, independent research and development, and international cooperation. Nowadays, in addition to home appliances, automobiles and other fields, Lepu can also build robot "joint" motors.
2022 is another new milestone for Peng Dongkun, chairman and president of Lepu Group. After the Spring Festival this year, with the active assistance of the Beijiao Town Government, the company's new headquarters base was laid, and the headquarters base for R&D and production of enterprises will be built, which is expected to be put into use before the end of the year.
"The digital workshop of the new factory will save 50% of the manpower compared to the current one." Peng Dongkun said, "This does not mean that we will reduce the number of personnel, and the core of the manufacturing industry is still short of personnel." Equivalent to the digital intelligent transformation on the basis of the existing manpower, the output value can be increased by 60-70%. ”
Water pump motor for every 10 air conditioners nationwide
There are 8 produced in this shunqi
As a manufacturing region, Shunde not only has the world's top 500 companies, but also more small and medium-sized enterprises and entrepreneurs. In a humble industrial park, there may be "hidden" "hidden champions" in a certain segment, or industry leaders.
The Lepu Group is one of them.
The air-conditioning ceiling machine drainage pump motor produced by Lepu accounts for 80% of the market share, and this proportion may be higher in the future.
This is Lepu's "fist product" and the "first bucket of gold" for entrepreneurship.
Before starting his business, Peng Dongkun worked in Jiangmen, and at that time he was already in contact with leading enterprises in the Midea, Gree, Haier and other industries.
"At that time, the pump of the central air-conditioning ceiling machine was imported, and I took the initiative to find a supply chain leader of the Midea Group at that time and proposed that I wanted to make this motor into the supply chain of the United States." Peng Dongkun got a reply that welcomes to join the supply chain but the key is to ensure quality, "I said that quality is no problem, and I can reduce the price by half." ”
At that time, the imported pump motor was about 150 yuan, and it was reduced by half as long as about 75 yuan.
As a result, Peng Dongkun began to start a business, and the scale of the company at that time was described by him as a "mom-and-pop shop" and a "small workshop", but with lower cost and quality assurance, he successfully sold 50,000 motors in the first year of entrepreneurship. Today, after occupying 80% of the market share, companies continue to upgrade products with innovative research and development, and constantly join the development of innovation, "In the future, this market share will be higher, because we must always innovate so that others cannot catch up." ”
Peng Dongkun, Chairman and President of Lepu Group
Backed by the industrial chain and growing together with large enterprises
Continuous innovation "let others catch up"
"To make others catch up" is not an easy task, in the Nandu reporter dialogue, Peng Dongkun mentioned three key points, in addition to continuous innovation, as well as Shunde industrial chain, and grow together with leading enterprises.
"I started my business in Beijiao in 2003, and there are indeed many places here that deserve our nostalgia." What impressed Peng Dongkun the most was that although it was still a "small workshop" in the early days of entrepreneurship, entrepreneurs, chambers of commerce and associations in Beijiao gave a lot of help. "Local entrepreneurs, very pragmatic, very low-key, very inclusive, helped us solve a lot of problems."
In such an inclusive and pragmatic entrepreneurial ecosystem, Shunde Beijiao also has a complete upstream and downstream supply chain of the home appliance industry. "The basic supply chain is within 10 kilometers of the surrounding area, not only to make motors, but also to make any product, because the supply chain system here is mature."
The second keyword is to grow with leading enterprises. From the very beginning of the business, Lepu's positioning is to cooperate with large enterprises, Peng Dongkun said bluntly, "Over the years, we have grown together with large enterprises such as Midea and Haier. ”
On the one hand, this growth is reflected in the increasing number of product categories of leading enterprises, and the product categories as suppliers are also increasing. But more importantly, the quality requirements and cost control of large enterprises for suppliers are constantly improving, so they force suppliers to take the road of innovation and lean management.
For example, in the process of making fan motors, as the price and cost of fans continue to decrease, Peng Dongkun and his team improved the automation process three years ago. Originally, a component required 30 workers to do only 1500 pieces a day, and after the transformation, a worker could complete 6000 pieces a day. Moreover, this automation equipment is all self-made by the company. As a result, costs are reduced by almost 30%.
Let Peng Dongkun and the team "nostalgia" for Shunde Beijiao, choose to take root here, in addition to the advantages of the industrial chain of the entire manufacturing region, there are also government services.
The new base project, from the acquisition of land to the start of construction, in addition to the New Year holiday only took more than a dozen working days.
"In the process, I deeply appreciate the pragmatism of the government, do practical things, and can do it when I say it." Peng Dongkun was very impressed, in the warm enterprise action on the eighth day of the first month, the government proposed "one-on-one" and "nanny-style" services, "I was not quite sure at first, but two days later, a working group specially docked by Deputy Mayor Hu was established." ”
For Peng Dongkun, this is just one of the many details that Shunde Beijiao makes people "nostalgic".
A new base for digital and intelligent transformation
The same manpower output value can increase by 60-70%
In the production workshop of the bracket assembly, the original production line, three people completed 2,000 pieces a day, and after the transformation, one person controlled two machines, and 6,000 pieces could be completed a day.
Although the new base is still under construction, most of the production lines in Lepu's current factory have been digitally transformed.
Peng Dongkun calculated that in the digital workshop of the new base, it will save 50% of the manpower compared with the current one. But for Lepu, this does not mean that the number of personnel will be reduced, but it is equivalent to the output value of 60-70% on the basis of the existing manpower. ”
For the digital and intelligent transformation of enterprises, improving quality and reducing costs is only one of the issues, and what is more important is how to continue to have "acceleration".
After 80% of the share of air conditioning ceiling machine drainage pump motor, this company is still innovating, and has made full efforts to digitalization, independent research and development, and international cooperation.
For example, in the field of oven motors, Lepu also occupies a huge share of the overseas market. About 70% of the top ten oven manufacturers use motors produced by this company.
For Lepu, the "dream" of a small motor starts from home appliances, but the future space is not limited to this, infinitely vast. From air conditioners, electric fans, microwave ovens, to seats and glass doors in the automotive field, to the development of motor chip programs.
In the national "double carbon" goal, Lepu also aims at the market of energy-saving motors. Three years ago, Lepu has moved towards the international market, introducing Korean-funded enterprises to cooperate, and through the transformation of the servo motor, its electricity consumption can be reduced by 40-50%.
Accelerate on the "new track"
Can make "joints" for robots
Shunde Beijiao not only brings fertile soil for enterprises such as Lepu to take root, but also allows many companies to jointly cut into a new development "track" for Shunde, which is now aimed at intelligent manufacturing and robot industry.
In addition to home appliances, automobiles and other fields, now Lepu can also build robot "joint" motors.
"The development of the robot industry in Shunde has brought us great opportunities and development space. For example, the servo motor we see, which is the automation equipment and equipment made for the robot track. Peng Dongkun told Nandu reporter that servo motors will be used, including injection molding machines, die casting machines, air compressors, etc., which is both the demand for intelligent transformation and the inevitable development trend.
South Korea's modern robot ordered 10,000 motors for 10,000 robots at a time, "10,000 robots will use about 50,000 motors, because it needs one for each 'joint'." In Shunde, this application scenario is also very huge, especially our Beijiao, at present, Beijiao has dozens of robots or robot-related industries, and the core of the robot is the motor. ”
After being interviewed by nandu reporters, Peng Dongkun immediately ran to the factory to get busy. Accelerating on the "new track", Lepu's motors are almost in short supply. "So the construction schedule of our new base is very fast. We always have to do a good job of motors, just on the 'new track', make more and better different motors. ”
Written by: Nandu reporter Lu Manman intern Chen Yingping
Photo: Nandu reporter Zheng Junbin