Recently, mg brand and Australia's most prestigious team South Sydney Rabbitohs (South Sydney Rabbits) landed in the Australian National Rugby League (NRL) to launch a strong impact on the 2022 new season championship trophy. MG's continuous accumulation of good reputation in the Australian sports circle is reflected in the rising sales volume of its Australian market, and since February last year, MG has entered the top 10 sales in Australia for 13 consecutive months.
Pure electric MG EZS
MG's relationship with South Sydney Rabbitohs began in December 2021 with the joint announcement of a five-year strategic partnership. At this point, MG's classic octagonal logo has been printed on the front of the legendary red and green rabbit jersey, becoming an eye-catching logo on the field. MG also interacts directly with more than 500,000 Australian and New Zealand sports fans, helping them to further entrench them in the ANZ market. Previously, MG has successively reached strategic cooperation with many sports organizations and events such as Lyon Football Club of France, Italian National Basketball Team, Australian National Basketball League (NBL), Port Adelaide Football Team, Melbourne Star Cricket Team, New Zealand Northern Mystics No Cricket Team, etc., and recently became the exclusive title sponsor of the Oman Football Championship, through sports events and dialogue with young people around the world, passing on the brand sportsmanship. Expand MG's visibility and influence worldwide.
MG sponsors the South Sydney Rabbits
Accurate sports marketing has won a good reputation, superimposed excellent product strength, MG continues to sell well in the Australian market. In February this year, MG sold 3,767 vehicles in Australia, an increase of 24.9% year-on-year, ranking 7th in the sales list, and the only Chinese car brand in the top 10. Specific to the model, the fuel vehicle MG ZS ranks first in the small SUV segment, and new energy models such as pure electric MG EZS and MG eHS plug-in hybrid are widely loved by consumers. In the New Zealand market, which is similar to Australia, mg's popular models have also won praise from authoritative automotive media. In February, the pure electric MG EZS won the "2021 Most Valuable Model Award" issued by New Zealand automotive media DriveLife, and the MG eHS plug-in hybrid won the "2021 Hybrid Model Award" issued by New Zealand automotive media EVs & BEYOND.
MG eHS plug-in hybrid
For MG, sponsoring top sports events around the world is not a simple marketing activity, but a strategic landing of "deep cultivation of the local market and communication with local users". MG has not only become the "global choice, the light of China" in the eyes of overseas consumers, but also ranked first in the industrial manufacturing category in the "2021Q4 BrandOS TOP100 Overseas Brand Social Media Influence List" released by OneSight, and has continuously won the highest ranking among Q2, Q3 and Q4 overseas automobile brands in 2021. MG will accelerate the process of globalization and grow into an important player in the international market.