The market for independent brand compact SUV can be said to be very serious, haval H6 is no longer a thriving degree, CS75 PLUS, Tiggo 8, Geely Xingyue L have also launched a round of impact on it. However, looking at the SUV sales list in these months, it is not difficult to find that a model that has been in the top 10 of the list for a long time in the past is missing, which is the Roewe RX5 from SAIC Motor.
According to statistics, roewe RX5 sales have fallen sharply after entering 2021, and the previous long-term achievements of breaking 10,000 cannot be maintained. The most direct reason for the decline in sales is undoubtedly that the product force is weak in the face of competition, and the product highlights are not prominent enough. Therefore, in order to revitalize the product, SAIC Roewe launched the third generation of models, and the official has also taken the lead in announcing the picture, the overall design has been greatly updated compared with the current model, and the effect has become more avant-garde sci-fi. It can be seen that the new generation of Roewe RX5 will further please young consumers. The new car is scheduled to be unveiled at the Beijing Auto Show, which opens in April.
In terms of appearance, the front face of the new generation Roewe RX5 is filled with a large-size air intake grille, the area extends to near the two sides of the fender, and the interior is embellished by a large number of chrome decorations, forming a visual effect that diverges from the inside to the outside, which looks very delicate. The headlights incorporate more modern designs, and the slender daytime running lights are connected to the middle light strip to form a good recognition.
The side shape is more conventional, the curves all over the body bring a good light and shadow effect, and the slipback body looks quite dynamic. The doorknobs are concealed, which also highlights a better sense of ceremony and high quality. In terms of size, the third-generation Roewe RX5 is still positioned as a compact SUV, with a length, width and height of 4655 * 1890 * 1655mm, a wheelbase of 2765mm, and the overall three-dimensional size has made great progress compared to the current model, so the space performance is expected.
The rear design is also very fresh, the upper tail wing uses a segmented design, the middle is the popular through taillights, and there is a silver trim strip for embellishment. Below is a whole piece of motion diffuser, flanked by trapezoidal exhaust, which shows a good fighting atmosphere as a whole.
This time the official has not yet announced the layout of the carriage, but considering that the RX5 has been using the Internet as a selling point at the beginning, the new car will definitely not be less in terms of scientific and technological atmosphere and intelligent configuration.
In terms of power, the Roewe RX5 will be equipped with SAIC's second-generation blue-core power engine, with a maximum power of 138 kW, and the transmission system is matched with a 7-speed wet dual-clutch transmission.
New car prospects
From the current information, as long as there is no mistake at the interior level and the price is maintained in a reasonable range, the new generation of Roewe RX5 can still provide certain profit help to the brand. However, since last year, car companies have begun to vigorously promote hybrids, such as BYD's DM-i, Chery's Kunpeng hybrid, Changan's Blue Whale iDD system, etc., which have great help in improving fuel economy efficiency. Coupled with the fact that gasoline has come to the 9 yuan era, consumers' concern for this aspect is bound to be higher. Therefore, if roewe RX5 only has a fuel version of the model, it will definitely lose this part of the consumer, so if Roewe RX5 wants to gain market share, it must come up with a corresponding hybrid unit to achieve fuel economy that is indistinguishable from the same level.