On March 23, GAC Mitsubishi's first pure electric SUV ATUK (AIRTREK) was officially launched, launching a total of two models, the pioneer version and the hardcore version, the official guidance price after subsidies was 199,800 yuan for the pioneer version and 229,800 yuan for the hard-core version, and simultaneously launched a rich car purchase rights.
Li Quming, Executive Deputy General Manager of GAC Mitsubishi
Atukao met with consumers in the form of an online conference. Multi-screen plus holographic projection, laser and other multiple scientific and technological means are used to create an immersive high-tech audition feast; popular actor and singer Wei Chen joined the conference to deliver more model fun to consumers.
As the first new energy cooperation model between GAC Group and Mitsubishi Motors, Artuco integrates Mitsubishi Motors' global design language, GAC Mitsubishi's professional manufacturing process, and GAC Group's advanced technology in the field of new energy. With dynamic design, luxury comfort, supreme technology, pure electric driving control and safety and worry-free product advantages, Artuco will use unique hardcore energy and hardcore experience to control the fun of exploration with users and open a new life of 5+2 pure electricity.
General Manager of GAC Mitsubishi Kenichiro Yamamoto
Hardcore styling Textured interior, highlighting the quality of the joint venture
In terms of appearance, Artuka has a hard-core shape that is rare in the pure electric models of the current joint venture brand, and comprehensively inherits the family-style design concept of the Mitsubishi brand. Dynamic Shield family-style front grille with split LED headlights, simple lines in the strong hardcore gene, type of dynamic charm is not self-evident. The short front suspension, large front cockpit and suspension roof movement shape are outlined as a whole, giving Artuco a very aesthetically pleasing body streamline. Horizontal sculpture LED combination taillights, a total of 166 lamp beads inside, echo the tail hexagonal three-dimensional design, showing the stability and sense of power of the SUV model. Dynamic aesthetics and hardcore genes are mutually reinforcing, and the tough guy temperament is clear at a glance.
Interior design, Artuco adopts Mitsubishi's new generation of interior design style, The horizontal surrounding interior of The Japanese unique hospitality, every detail has been carefully polished, and where the user can touch, it is covered with a large area of soft bag materials to achieve a delicate oriental aesthetic of vision and touch. Ergonomically designed, highly wrapped material thick seats that fit the curves of the human body perfectly for zero gravity and full ride comfort. The long wheelbase of 2830mm brings a spacious rear seating space, while the whole car has 25 storage spaces, the tail box volume is 368L and can be expanded to a maximum of 1102L, which meets the needs of consumers in multiple scenes such as storage, shopping, and outings, and realizes the harmonious unity of hard-school aesthetics and comfortable home.
Hardcore technology Smart interaction, electric fun pull full
Atuka, which is built based on the pure electric platform of native aluminum alloy, brings consumers a new intelligent interactive experience and surging driving experience with the strength of hard-core technology.
Artuka is equipped with AR real-life navigation, which is rare in its class, which is more practical and intelligent. The 12.3-inch HD dashboard displays the street in real time and displays virtual route indications overlay, making it easy to navigate any section of the road, and what you see is what you get.
In order to meet the intelligent needs of consumers in the whole vehicle, Atuka is equipped with a full-scene intelligent voice interaction system. The new generation of iFLYTEK XTTS voice, supporting sound source positioning and deep control of the car, with practical and efficient communication methods, so that every peer journey is full of tacit understanding. App vehicle intelligent control interconnection, immersive interior mood lights, mobile phone wireless charging, nap mode/ rainstorm mode, AIR-Clean fresh air purification oxygen system and other more practical intelligent technology configurations, reflecting Atuka's deep insight into consumers' intelligent needs.
In addition, Artuka is also equipped with L2 level automatic driving assistance system, with the whole vehicle equipped with 9 high-performance radar and cameras as hardware support, ACC adaptive cruise and other 7 driving assistance functions to join, so that users have a reliable assistant every time they set off.
In terms of hardcore pure electric experience, Artuka is based on the exclusive platform of aluminum alloy pure electricity, which realizes the weight ratio before and after 50:50, with the advantages of high safety, light weight, high performance and high durability, taking into account sports and comfort, and the hard core is born from the inside. The three-in-one high-performance integrated electric drive, with a maximum power of 165kW and a maximum torque of 350N·m, brings a smooth driving experience, explosive power is always online, and the distance is in front of you. 69.9kWh large-capacity ternary lithium battery pack, CLTC working mileage of 520 kilometers, urban travel can be charged once a week, suburban intercity transportation can also travel with peace of mind. The ternary lithium battery pack has passed nearly 100 tests, safe and reliable, the number of test items is nearly 4 times the national standard, and with a high-precision BMS battery management system, the remaining power estimation accuracy can reach 3%, and the battery life is clear. The hardcore platform is equipped with a high-energy, complete power system, allowing users to enjoy the high-performance driving pleasure.
Hard value Value Value Fun, car owners' rights and interests are sincere
As a heavyweight new energy model of GAC Mitsubishi, while the product is hardcore, the rich car owner's car purchase rights also show the hard gas value of Artuka.
Atuka's first car owner can enjoy the dual lifetime privileges of lifetime triple-electric warranty and lifetime free car networking traffic. The "0" anxiety car purchase plan and battery rental policy greatly reduces the burden of car purchase for consumers; the use of financial solutions to buy a car can also enjoy a 2-year and 30% discount to buy a value of the right; at the same time, there is a 5-year or 150,000-kilometer vehicle ultra-long warranty, replacement subsidies and 20,000 yuan exclusive tourism fund. The rich rights and interests of car owners solve the worries of consumers in car purchase, car use and car maintenance, and highlight the sincerity of GAC Mitsubishi.
Consumers can go to the GAC Mitsubishi official mall, M-SPACE mini program and APP to settle down, and the personalized and wonderful activities of the nine circles are also waiting for the owners of Artuka to join.
The strength of hard-core products enriches the rights and interests of car owners. As a generous gift to consumers on the 10th anniversary of the establishment of GAC Mitsubishi, Atuka will become a milestone model for GAC Mitsubishi's transformation and upgrading and entering a new pattern of new energy industry development. In the future, GAC Mitsubishi will continue to deepen the new cooperation and research and development model between shareholders, pool superior resources, accelerate the introduction of new models, establish a new benchmark for the value of joint venture new energy vehicles, enter a new era of new energy industry development, and bring more new energy models with unique brand characteristics to consumers.