Nowadays, more and more automakers are turning their attention to the new energy mini-car market, and the increasingly young car consumer population and the increasingly prominent urban short-distance commuting demand show the huge potential of this market segment. The success of Wuling Hongguang MINIEV is an empirical demonstration of this new trend in the market, leading to one new pure electric mini car after another.
It is precisely because of the young nature of the user group of this type of model that major manufacturers have also begun to find ways to make their products more fashionable and personalized.
The latest roewe COOLER Yuanqi version is obviously such a product.
This new car not only uses very trendy words such as "Yuan Qi" and "啵" in its name, but even the listing conference has also chosen a very novel WeChat group chat method.
Factory executives and product managers have spoken in group chats to introduce new car information; although the use of such an online conference form is undoubtedly due to the impact of the current epidemic, but for this new car that focuses on the young market, it is indeed very in line with the product tone.
As an entry-level mini-car of SAIC Roewe, the ordinary version of the common version currently on sale at CLAVI provides two sub-versions, namely the Excellence Edition and the Four-Seat Super Edition, priced at 4.49-489 thousand, while the price of the new Yuanqi version is increased to 59,900 (specifically 59,999), which will become the most expensive model in the current car series.
So, what are the upgrades to the more expensive Yuanqi version of the model?
First of all, in terms of design, the CLAWE BRIGHT Yuanqi edition has added a body color called "Huang Zhizhi", which together with the existing "White Coconut Coconut" forms a pair of quite fresh color combinations.
It can also be seen from the names of these two car colors that they are inspired by the ingredients often involved in the milk teas loved by young people today - coconut water and cheese, and they are indeed following the trend. In addition, the new aluminum alloy boomerang wheel is also one of the upgrade priorities.
On the whole, the purpose of the design change is very clear, that is, to enhance the sense of fashion and sportiness, trying to impress the young people.
In the interior section, the new car introduces a colorful capsule element design in the same color as the body, as well as a new shiny black leather integrated seat with an anti-curved design.
A storage compartment has also been added on the door panel to make the storage space in the car more and more practical.
The technology configuration is in line with the current four-seat super version, and the 9-inch central control touch screen, reversing image and other configurations still need additional options.
In addition, as the model name indicates, the new car has also upgraded its endurance, and now its comprehensive working mileage has reached 311km, although the increase is only 9km, which is better than nothing.
The capacity of the lithium iron phosphate battery pack of the new car is still 29kWh, and the improvement of battery life is mainly achieved by reducing the energy consumption of the motor. According to the data released by the factory, the output power of the drive motor of the new car is 33 kW (about 45 Ps), which is lower than the previous power of 37 kW (about 50 Ps), but the maximum torque is still 100 Nm.
However, for such a mini-car, the power reduction of a few horsepower may not bring a very obvious change to the driving experience.
After the launch of the CLAWE BRILLIANT Version, it will directly compete with the Wuling Hongguang MINIV and Baojun KiWi EV, two popular electric mini cars.
Among them, Wuling Hongguang MINIEV as the current mini car market sales crown, its market share is extremely high, with a huge user base and a good brand reputation.
The low price and diversified subdivisions are also the outstanding advantages of Wuling Hongguang MINIEV, especially in the next step, it will also launch a Gameboy version of the model and a convertible version, which is more attractive to consumers who pursue individuality.
However, the CLARV VERSION also offers some advantages in terms of practical space and range.
As for the Baojun KiWi EV, this model, which has been aimed at the female consumer market since its inception, has obvious advantages in styling design.
Moreover, compared to other pure electric mini cars, Baojun KiWi EV has a slightly better rear seating experience, and has a good performance in terms of visual perception and use experience.
However, the price of the 698-89,800 Baojun KiWi EV is significantly higher than that of the CLARVEL Yuanqi version, which will give the latter some advantage in the market competition and attract more pragmatic consumers with small budgets.
Consumption is young and personalized, so that China's mini car market ushered in new development opportunities; now Roewe Cooley CLEVER Yuanqi version of the listing, but also to this market segment to add a new product.
I wonder if Roewe's grasp of the preferences of its target customer groups is accurate this time, and whether the CLAWE COOLER Yuanqi edition can be successful in this market segment with unlimited potential? Let's wait and see.