Introduction: With the overall stock market going down the river, Geely Automobile's stock price hit a low in nearly 2 years, but combined with recent months, Geely has opened up another way.
78,478 units, which is the February sales report card released by Geely Automobile, slightly increased by 2% year-on-year and fell by 46.38% month-on-month. After the sales volume was announced, Geely Automobile's Hong Kong stocks continued to fluctuate downwards, and on March 15, it hit a new low of HK$10 per share in the past two years.
The external situation drags down the overall market, and the internal corporate supply chain also encounters short-term pressure, as Geely Automobile said in the announcement, mainly due to the shortage of body electronic stability system (ESP) and the Spring Festival holiday, which restricts the sales performance of Geely Automobile.
It is worth noting that after bottoming out on the 15th, Geely Automobile began to rebound, closing at HK$11.78 / share as of the 22nd.
As a national automobile brand that has won the No.1 of Chinese brand passenger car manufacturers for many consecutive years, what happened to Geely Automobile in the automotive market and capital market?
In the view of Wang Qiang, an analyst in the automotive industry of Essence International, the chip disturbed february sales, which can be considered that the investment sentiment in the Hong Kong stock market is sluggish, the new energy automobile industry is no longer beautiful, the valuation is declining, and Geely Automobile has the industry's top hybrid technology, but most of the Leishen power models will be listed in the second half of 2022, and the cost and competitiveness of Geely Leishen Power need to be verified. Therefore, they gave Geely a target price of HK$20 to maintain a "buy" rating.
Similarly, Cui Yan of Huaxi Securities also gave a "buy" rating, and believes that in the short term, new models of CMA, SEA and other structural platforms are expected to open a new round of product cycles, with rising volume and price, and high performance repair flexibility; in the medium and long term, electric intelligent transformation gives new development opportunities. Therefore, for the current "low share price", maintain a "buy" rating.
Back to Geely Automobile's February sales, Geely's sales volume was 63,400 units, down 3% year-on-year; Lynk & Co brand sales were 10,500 units, down 11% year-on-year; Extreme Kr and Ruilan sold 2,916 and 1,618 vehicles respectively, becoming an incremental part of the overall; and then the geometric brands contained in Geely were separately dismantled, and its February sales were 7705 units, an increase of 863% year-on-year.
This means that although traditional fuel vehicles are under pressure, Geely's pure electric vehicles alone have sold more than 12,200 vehicles, plus 2,046 hybrid vehicles, geely's overall new energy vehicle sales are about 14,300 units. This level has surpassed the sales of new energy vehicles by all new car-making forces, and covers almost all major price ranges from high-end, to intermediate and low-end.
The proportion of new energy vehicles in Geely's total sales also rose to 18.2%, which is already at a high level among large domestic automakers (in February, in addition to new forces and BYD, SAIC Motor was about 16%, Great Wall Motor was about 8.84%, and GUANGZHOU Automobile Group was about 7.3%).
Although it got up early and rushed to a late set, Geely still caught up, and opened the road to new energy on the road where traditional cars have advantages.
While the field of new energy vehicles continues to send positive signals, in terms of traditional cars, Geely Automobile's high-end is also constantly exerting efforts, and the China Star Series, Lynk & Co brand and Ji Kr brand, with a total sales volume of 27,000 units in February, accounting for about 34.5% of Geely's overall sales.
Although this ratio seems exciting, some analysts and dealers kindly said that Geely Automobile still needs to attach importance to the supplement and update of "people's livelihood models" to expand the base disk users for the Geely brand.
It is noteworthy that the joint venture companies, including Volkswagen and Toyota, have begun to reduce some models, such as Santana and Vios, to 60,000 yuan by reducing the price of special scene cars.
In the author's opinion, for the development of China's automobile industry, each stage, every enterprise and brand has a special mission. As far as Geely Automobile is concerned, it may be necessary to continue to grow upwards in order to get more light and nutrients in the tropical rainforest of the automobile industry. Perhaps, Geely will compete with international brands for a larger share in order to give up the opportunity to other friends.
In the face of the turbulent international situation, and the trend of anti-globalization, "core panic", "lithium vast", "demon nickel" rampant, so that the author is also worried about the safety of China's automotive industry chain, now the lack of core of car companies, raw material prices soaring, just reflect the seriousness of this problem.
"The era of rapid development of globalization has stalled, the era of anti-globalization has begun, and the global economy in the era of anti-globalization may be divided into two camps and two major economic systems in the east and the west." In Geely's internal speech, Li Shufu put forward an urgent issue to be solved for everyone in Geely and the Chinese auto industry, that is, how to achieve cross-cultural and cross-system operations, and how to promote the development of global enterprises in the era of anti-globalization, which is a big technical problem.
Today's world economy has changed and is changing in reverse, and we must also adjust accordingly to these changes in order for our businesses to survive and develop.
He believes that even China is difficult to independently complete the development of the entire automotive industry chain, but the anti-globalization trend has been formed, since it can not affect this trend, can only adjust the business plan as soon as possible according to this trend. "Under the premise of global compliance, we must not only do a good job in the domestic cycle as the main body, but also do a good job in the domestic and international dual cycles to promote each other, especially in the supply chain security must make a feasible plan."
It can be seen that in the current environment, the security of industrial supply chain is an unprecedented challenge that Chinese car companies are encountering. It is interesting to note that at present, Geely has a layout in many fields such as chip self-development, mobile phone manufacturing, and commercial satellites, but there is still a long way to go to get rid of the "stuck neck" in related fields.