On March 22, Xiaomi officially announced the 2021 performance report, and official data showed that the overall total revenue of Xiaomi in 2021 reached 328.3 billion yuan, an increase of 33.5% year-on-year; the adjusted profit was 22 billion yuan, an increase of 69.5% year-on-year. It can be said that Xiaomi handed over another answer that shocked the industry in 2021. Especially in the field of mobile phones, Xiaomi's annual shipments in 2021 reached 190 million units, setting a new high in the history of Xiaomi, an increase of 30.0% year-on-year.
The mobile phone business reached a new high
When it comes to Xiaomi, the first thing that everyone can think of is the mobile phone, and in this main business, Xiaomi did not disappoint everyone in 2021. Big data shows that Xiaomi's global shipments in the past year have reached 190 million units, which is a new record in Xiaomi's history of shipments, ranking third in the world, with an overall market share of 14.1%.
What is more bullish is the rapid progress of Xiaomi's global business, and the data shows that in the past 2021, Xiaomi's overseas revenue reached 163.6 billion yuan, an increase of 33.7% year-on-year, accounting for 49.8% of Xiaomi's overall revenue (nearly half). The official report shows that in 2021, Xiaomi's smartphone business will not only grow rapidly overseas, but also Xiaomi's Internet business will be good. Overseas Internet and LoT jade harvest reached 5 billion yuan, an increase of 84.3% year-on-year.
Data from data research company Canalys shows that Xiaomi now ranks first in 14 markets in the world and enters the top five in 62 markets around the world.
Breakthroughs have been made in the high-end market
The report shows that in 2021, the average domestic market is more than 3,000 yuan, and the overall shipment volume of millet in overseas markets with an average of more than 300 euros will reach 24 million units, which will double the overall situation compared with 2020. And Xiaomi's high-end mobile phone shipments have accounted for 13% of the overall shipments. In particular, mobile phones priced at more than 300 euros in overseas markets increased by 160% year-on-year, and big data shows that Xiaomi has ranked third in the global high-end market. Even more cattle is the Xiaomi Mi 12 series, which exceeded 1.8 billion yuan in sales within 5 minutes of sale, and the total sales of the xiaomi mi 12 + xiaomi 12 pro models are the total of all other brands of snapdragon 8 models in the same period.
While Xiaomi is killing the high-end, Redmi is also performing brilliantly, for example: the Redmi K50 series has exceeded 330,000 units in five minutes after its sale.
AloT synergy will continue to increase
It is understood that in 2021, the number of connected devices of Xiaomi AloT has reached 434 million, which does not include smartphones, tablets and laptops, which is a very scary data. And the global average of more than five users reached 8.8 million, an increase of 40.4% year-on-year.
Xiaomi has also performed well in the field of major appliances, among which Xiaomi TV has been the first in domestic shipments and the fifth in the world for three consecutive years. Xiaomi air conditioner shipments exceeded 2 million units in 2021, an increase of 70% year-on-year.
It can be said that Xiaomi is in full bloom in 2021, and various businesses are rising steadily. I don't know if everyone is satisfied after seeing this answer sheet?