Wen\Wei WuXian
A few days ago, the new Changan Mazda CX-5 was officially listed, the new car price of 175,800-236,800, compared with the old model, the price change is not much, compared with the old model, the main difference is that the appearance of the interior design and configuration has been adjusted, as far as the product is concerned, I think the change in the new Mazda CX-5 is actually not obvious.
The main change point of the new car's appearance is the use of a double L-shaped headlight group, while the use of dot matrix air intake front grille, and the addition of appearance colors including platinum and diamond blue. In terms of interior, the central control screen was upgraded to 10.25 inches and the instrument panel was upgraded to 7 inches.
As for the configuration, there are increases and decreases, adding lane keeping assistance, full-speed adaptive cruise and other functions, while the huD head-up digital display that was standard for the previous old medium and high-end models has become optional. In addition, for the Internet of Vehicles and OTA systems that are highly sought after by young people, new cars are still not equipped.
Judging from the performance of the new CX-5, the new car may be difficult to play a "reversal" effect.
The main reason for this is that the overall change of CX-5 is not obvious. Including 2.0L, 2.5L two naturally aspirated engines and 6-speed manual transmission, these core components have not changed, especially compared to the same level of turbocharged models, the power performance is also a slot point. In addition, Mazda's soul design is also somewhat aesthetically fatigued with the growth of time to market, and it is no longer so popular for the new generation of consumers.
In addition, in terms of brands, Mazda's brand has recently become increasingly niche, and compared with the success of North-South Toyota and North-South Volkswagen, Mazda's separate operation in China has not allowed him to achieve much, and now it has been merged. The decline in brand reputation and recognition has made Mazda's products unpopular.
It is worth noting that Mazda's fist products Artez and CX-4 have also been subject to concentrated complaints from consumers due to abnormal noise problems, and even listed on the top 10 of the monthly complaint list of the car quality network, which has further suppressed its reputation and image, thus affecting the mental share of the Mazda brand.
It is undeniable that Mazda has its own characteristics and unique pursuits in the domestic automobile market, but because its product performance is far from the expectations of mass consumers, it has also led to its sales always being difficult to improve. Judging from the performance of the new CX-5, the new car has not made a big breakthrough in the aspects of the Internet of Vehicles and large space that consumers pay attention to, and it does not give people a refreshing feeling.
Write at the end:
According to data from the Association, Mazda CX-May sales in February were only more than 2,000 vehicles, which is obviously not worth mentioning compared with Tiguan L, CR-V, RAV4, etc. Despite the high hopes, I think the sales vitality that the new CX-5 can inject into Mazda is still limited.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Wei Wuxian, and the reprint should indicate the source)