According to the data of new car traffic insurance, Dongfeng Yueda Kia's sales in February were 6886 units, down 42.96% and 51.23% year-on-year and month-on-month, respectively; the cumulative sales volume from January to February was 21,004 units, down 31.14% year-on-year. Among them, as a new generation of compact SUV smart running as a sales force, it did not bring much improvement after the redesign, and the average monthly sales remained at about 3,000 vehicles, and in February, it was directly cut to 1511 vehicles, a year-on-year decline of 57.51%.
The other two popular models in the SUV segment, the Ao Pao and Edley Company, also saw their February sales fall to 1374 and 1160 units, respectively, a year-on-year decline of 39.31% and 13.5%, while the combined sales of the KX5 and KX7 were less than 200 units; the sales of the K3 and Freddy, the main players of the sedan segment, K3 and Freddy, were 1039 and 770 units, respectively; and the 300,000-class luxury MPV Jiahua, which was launched in September 2021, sold only 228 units in February, less than 6% of the toyota Syna, the same class of cars.
It is worth mentioning that Dongfeng Yueda Kia has been down for 3 consecutive years in sales, sales in 2021 is only 163,400 vehicles, with the withdrawal of Dongfeng, the company's equity relationship has become a state-owned Korean capital "five five-year" situation, according to the previous planning, Kia plans to the next ten years (2022-2031) in China Total production and sales target of more than 4 million vehicles, the next will focus on promoting the introduction of global strategic models and new energy vehicles.