As a "science man" in the Japanese brand, Mazda has always given the impression of sports and fashion, while always adhering to the naturally aspirated engine. This persistence has also attracted the love of many consumers, especially the excellent control and excellent power, which makes many riders relish.
However, contrary to the excellent reputation, the sales of Mazda models are relatively average, and the responsibility of maintaining brand sales is currently placed on one model of Unxella, and the sales of other models are often relatively low. Especially in the compact SUVs that are currently popular with consumers, the sales volume of mazda CX-5 is not satisfactory, and there is a relatively large gap with the Japanese Rongfang and CR-V.
However, we see that the 2022 Mazda CX-5 change is much larger than the previous annual redesign, not only the price has been reduced, but also the configuration has increased. Compared with the old model, it is more cost-effective.
So, what exactly has changed in Mazda after the revamp? Is the price-performance ratio higher?
First of all, the 2022 Mazda CX-5 has changed very little in terms of appearance, with only minor adjustments in the details.
The overall layout of the interior has not changed, it is still this Japanese luxury interior style, but in the specific configuration part, the new Mazda CX-5 has a relatively large upgrade, the ENTRY model of the LCD meter from 3.5 inches to 4.6 inches, while the rest of the configuration models from 4.6 inches to 7 inches.
At the same time, the central control screen has also been upgraded in its entirety, from the previous 7 inches to 10.25 inches, which is not only larger in size, but also the suspension shape looks more technological than the old model. The lowest entry-level model is undoubtedly the biggest winner of this upgrade, compared to the embarrassing situation that the old model does not have a central control, the new model is equipped with the same 10.25-inch central control as the high-end model. Let the atmosphere in the car no longer be as "fast" as before.
In terms of price, in addition to the top model, the rest of the configuration version of the model compared with the old model have reduced the guidance price of 4,000 yuan, and the starting price has also improved.
Judging from the changes in the new car, it is still very sincere, so can such a change make the Mazda CX-5 perform better in the future? I don't think so.
First of all, the Sales of the Mazda CX-5 have not been able to rise before, and a large part of the reason is that the space performance of the vehicle is not good. From the actual experience of the individual, after the driver with a height of 1.8 meters in the front seat adjusts the sitting posture, the leg space of the rear passenger is very small. Although the body length of the new Mazda CX-5 has been extended, the wheelbase has not changed, so the space problem has not been solved.
Secondly, the minimum entry-level model of Mazda CX-5 must be provided in sufficient quantities, because the minimum configuration of each model, although the profit is indeed the lowest in the car series, but it can ensure the sales of the model to the greatest extent. Before, every time I went to the Mazda 4s store, I consulted the mazda CX-5 with the lowest equipped car to say that the manufacturer did not produce, and could only choose the sub-low model, and this also dispelled the enthusiasm of many consumers who liked this configuration, so sales were also affected.
And we see that the minimum configuration of the new model has also added a central control screen, so if it can be supplied in sufficient quantities, it will definitely help sales a lot.
The third is that the offer of new cars cannot be too subtle. Friends who have talked about mazda CX-5 will know that in the early stage of the listing of this model, although the superficial discount is not low, it is based on replacement subsidies, financial subsidies and other policies, and the real car price is very small. Although the discount margin increased in the later period, the model was no longer concerned by the market at this time.
Therefore, the guidance price of the new model has been reduced, but if the future terminal price still makes consumers less interested, the sales volume will not change much.