The Chang'an UNI sequence "KTV" finally converged. On March 21, UNI-V under Changan Automobile's UNI Sequence officially ushered in the listing. A total of 4 models of the new car were launched, priced at 108,900-131,900 yuan. At the same time, the new car also launched three optional packages with a price of 1999 yuan, 2999 yuan and 4999 yuan (including SONY audio), sports Coldplay package (including storm sports kit + four exhaust cylinders) and electric flying wing package (including intelligent electric tail + electric hatchback door).
Aiming at the mainstream price range of the A-class family car market, it is not difficult to see that the new car listing not only has the strategic task of supplementing the blank product line of the UNI sequence car, but also will connect with the Yidong family to form a differentiated combination, which together carries the burden of Changan Automobile's increase in the market share of the car.
However, in the current A-class car market of 100,000-150,000, in addition to the old joint venture models such as Xuanyi, Langyi and Sagitar, there are also independent rivals such as BYD Qin and Geely Xingrui. In addition, from the perspective of the youthful and sporty attributes of UNI-V, the new car will be listed and will also compete head-on with models such as Civic, Lynk & Co 03, and Trumpchi Shadow Leopard. So, in a relatively fierce competitive environment, can the top UNI-V, which is priced at 131,900 yuan, become a major "hit" of Changan Automobile in the car market?
In our opinion, this possibility is very large. On the one hand, from the current A-class sedan market, although the joint venture brand still has a high voice, but with the upgrading of the consumption structure, as well as the demand for young and diversified end markets, consumers have strong demand for a model with characteristics, personality, technology, reputation and endorsement, so the arrival of Changan UNI-V is timely.
On the other hand, from the perspective of Changan UNI-V's competitive strategy, as the first five-door hatchback coupe of the Ark architecture, UNI-V is also the landing of Changan Automobile's new car-making concept and the aggregator of leading technology. Therefore, for Changan Automobile, the launch of Changan UNI-V is not just an attempt by Changan Automobile in the coupe market, but the beginning of Changan Automobile's further construction from the architecture to create differentiated advantages.
This means that UNI-V is of great significance to Changan Automobile. In order to create specialization and differentiation, we have indeed seen a lot of potential for "explosive models" on UNI-V, as well as the "sincerity" of Changan Automobile.
For example, in the intelligent technology dimension, thanks to the high-end intelligent driving layout of the Ark architecture, UNI-V is equipped with Changan Automobile's latest generation of APA6.0 remote intelligent parking system, which can realize a number of functions such as one-key parking assistance, key remote control direct in and out, remote mobile phone remote control parking, etc., further covering more parking lots.
On the basis of this function, UNI-V is also equipped with high-level intelligent driving assistance, in addition to a number of mainstream intelligent driving assistance functions, it also has auxiliary driving functions such as triggering lane changes and smart recommended lane changes. As we all know, intelligent technology has always been the "short board" of joint venture cars. Therefore, for UNI-V, with this "long board effect", UNI-V is also expected to win the favor of consumers in the A-segment car market.
In addition, as a sports coupe, UNI-V not only creates characteristics, but also differentiates itself from models with the same level of sports performance. Blue Whale's new generation NE1.5T engine and Blue Whale's 7-speed wet dual-clutch transmission powertrain may not be unfamiliar to many people familiar with Changan Automobile, the maximum power of 138kW and the peak torque of 300N·m in the explosion of performance, has been verified by user reputation.
It is worth mentioning here that because the Blue Whale 7-speed dual-clutch transmission for the first time uses transient torque control technology, in addition, UNI-V also uses DTV dynamic torque vector control technology, under the installation of these black technologies, UNI-V has a strong performance experience output at the same time, but also takes into account the smooth shift experience, linear acceleration experience and accurate cornering experience and other control textures.
For young people, this is the "soul" of a sports coupe. So on the whole, whether it is a competition of intelligent technology or a competition of performance control, UNI-V has not only achieved no one, but also achieved that people have me.
According to reports, in order to meet the differentiated and diversified needs of more consumer groups, based on the smart ark architecture, Changan Automobile will also bring the Blue Whale iDD hybrid system and the UNI-V equipped with 2.0T power in the second quarter as soon as possible. At that time, with the further strengthening of the product matrix, the UNI sequence may also be expected to quickly enter the mainstream echelon of the A-segment car market. At that time, Changan Automobile may also perform another round of "Changan phenomenon" in the car market.