On March 20th, as the official designated car of the 19th Hangzhou Asian Games, the 4th generation Emgrand officially released the Asian Games joint color "Ink White" at the "5G + Smart Factory" Geely Automobile Changxing Base, presenting the Asian Games with a more positive image. Guo Jinyong, color system designer of the Hangzhou Asian Games, also attended the event to interpret the story of "ink white" and the Asian Games on the spot. According to reports, "ink white" means to tolerate thousands of weather, eclectic, and coincides with the Asian Games spirit of "blending hearts and mutual tolerance", conveying a good expectation of self-confidence, optimism and fearlessness.
In October last year, the 19th Hangzhou Asian Games officially announced the asian games color system with the theme of "light makeup and thick wipes", showing a colorful picture of Hangzhou in the new era with both lush lake and mountain natural ecology and innovative and energetic sports passion. At the beginning of the development of the 4th generation of Emgrand body paint, it was closely integrated with the Hangzhou Asian Games in terms of color application concept.
Ink white is a flowing color, pure color, inclusive color, in order to ink car color can be more perfect display, the 4th generation Emgrand in the selection of materials, production and other processes, are the use of industry-leading, high standards of environmental protection and other process requirements, truly achieve a brighter, more durable, more environmentally friendly finished product effect.
Magic process titanium dioxide, stable and bright beyond 4 points - the 4th generation Emgrand was born from Geely Automobile's most advanced "5G + smart factory" Changxing manufacturing base, with industry-leading intelligent manufacturing technology and low-carbon environmental protection green workshop. In order to make the ink white car paint achieve a higher brightness effect, the 4th generation Emgrand uses the ultimate cold-tuned high-brightness white pulp as raw material, and through the PPG patented "MOFA" precision grinding process, the brightness of ink white is 4 units higher than that of the general white in the industry, ensuring that there is no impurity and no impurities. In the spraying process, the environment of the spraying room is strictly controlled, and the particles ≥ 10 μm are eliminated to ensure constant temperature and humidity. In addition, each model has a unique spray profile that precisely controls the angle, trajectory and flow rate of the spray, and finally presents a perfect paint film appearance.
Electrophoresis for 5 minutes, body anti-corrosion up to 10 years - in order to make the ink in-white paint have a timeless quality, the 4th generation Emgrand painting workshop uses the industry's most advanced IGBT rectifier power supply to achieve the best uniformity of the thickness of the electrophoresis film on the inside and outside surfaces of the body, ensuring 10 years of corrosion protection of the body. 45 German Dürr robots operate at the same time to achieve 100% automatic spraying. At the same time, film pretreatment + high penetration electrophoresis + B1B2 spraying process + 2K varnish not only creates the ultimate mirror transparent appearance, makes the paint bright and bright, but also improves the corrosion resistance of the paint surface, making the body last as new.
Heavy metal zero discharge, do not flow a drop of sewage into Taihu Lake - in order to ensure the health and environmental protection of the R & D and production process, the 4th generation Emgrand strictly selects the supply of environmentally friendly paint with ink white, and adopts environmentally friendly low-carbon water-based color paint from PPG. The paint uses the "Hydrocolor" technology platform, and the VOC content is generally reduced by 60g/L compared with the existing system, which is better than the German standard and achieves true environmental protection and low carbon. At the same time, in the spraying process, the most cutting-edge environmental protection film process and the most advanced international rotary concentration + RTO waste gas treatment system are adopted to achieve zero emission of heavy metals such as waste residue without phosphorus, nickel and manganese, which fully meets the strict environmental protection regulations of the Taihu Lake Basin and fully reflects Geely's social responsibility and responsibility.
It is understood that white happens to be the most popular car color of the 4th generation of Emgrand users, the proportion of white car users is as high as 59.3%, and the ink white car paint is lustrous, non-toxic and non-polluting, and will also bring users a better visual enjoyment and a healthier car experience.
This year is the 13th year that Emgrand has deeply cultivated the car market, and the total sales volume of the Emgrand family has exceeded 3.4 million units, ranking first in the sales list of Chinese brand cars for 10 consecutive years, writing the champion story of China's first car brand. Six months after the launch of the fourth-generation Emgrand, the 80,000th new car was officially delivered. In the environment of general lack of cores, the actual order volume of the 4th generation Emgrand reached 100,000 units, and the average monthly sales of more than 10,000 units verified its super market competitiveness and the market reputation of "Chinese brand champion car". The release of the ink and white Asian Games joint color is not only an important measure for Geely to promote the culture of the Asian Games and pay tribute to the spirit of the Asian Games, but also the feedback of the 4th generation of Emgrand for the love of users. In the future, Geely Automobile will continue to deepen the implementation of the "Asian Games Strategy" and join hands with all sectors of society to help the 19th Asian Games become a new "city card" in Hangzhou.