In the field of industrial design, the Red Dot Design Award has a pivotal position, known as the "Oscar" of the design world, is the world's largest and most influential design competition, and is also recognized as the world's top industrial design award. A few days ago, Thor announced that its Thor G70 Scorpion gamepad won the 2022 Red Dot Design Award, bringing new choices to gamers who love e-sports.
For the Red Dot Design Award, users familiar with technology digital products should not be unfamiliar, before that, mobile phones, televisions, audio and other categories of products often appear in the list of Red Dot Design Awards, but the gamepad award information is not common, which also reflects that compared to other electronic categories, gamepads are essential equipment for gamers, but the degree of attention is not high, and the optional brands and products are very few.
It's not easy for gamers to choose a good gamepad
In the early days, China was mainly based on PC games, and peripheral products represented by game keyboards and mice have been rapidly developed, and have begun to take shape, with a wealth of brands and products to choose from.
In recent years, the console game has gradually risen, so the market size is relatively small, taking the Jingdong mall as an example, there are only a few well-known gamepad brands, and among them, PS, XBOX own brand-based, the controller price is often more than 500 yuan, if it is a higher value of the joint model, the price is able to reach the level of nearly a thousand yuan, for many gamers, it is not easy to choose a controller that is both cheap and easy to use.
Gamepad ushered in a new outlet early entry to seize the opportunity
With the development of e-sports games, China has become the largest game market, by the development of mobile Internet and mobile game industry, the use of gamepads is not limited to game consoles, including PC, mobile phones, tablets and other devices will also use gamepads, market space will continue to increase.
The data shows that global gamepad sales reached $4.6 billion in 2020, and are expected to reach $7.5 billion in 2027, and early entry will occupy a more favorable opportunity in the market.
With the Thor G70 Scorpion gamepad winning the Red Dot Design Award, the gamepad industry will also enter a new stage of rapid development, the gamepad must not only have a first-class sense of control, but also reach the industry-leading level in design and comprehensive experience.
In fact, Thor G70 Scorpion gamepad is not the first gamepad product launched by Thor, before there are G25, G30, G35, G40, G50 and other models of the gamepad launched, G70 can be seen as Thor's completion of high-end controllers, thus forming from the entry - primary - intermediate - high-end full line of product coverage, for gamers to bring more choices, especially for those who pursue the ultimate experience, the future is not only able to choose the original controller, Thor G70 Scorpion gamepad can bring a better experience.
Thanks to the earlier layout, Thor has achieved rapid development since 2019, with an annual growth rate of 150%, and the single product ranks among the TOP5 of Jingdong.
Thor puts esports into the dna
Founded in 2014, from the beginning of its establishment of e-sports is the core of the brand, from the launch of the first Thor game book, Thor has opened a wild run on the road of e-sports, in a few years, the product has been extended from the game book to e-sports host, e-sports display, e-sports peripherals, etc., Raytheon in promoting the rapid iteration of all-scenario e-sports hardware at the same time, but also achieved a rapid layout of e-sports ecology, becoming the leading brand of e-sports ecology.
With the genes of e-sports, Thor also knows more about what gamers need and the development trend of the game industry. In the process of interacting with young players, the Raytheon peripheral product team found that with the continuous popularity of the living room game ecology, the crazy growth of domestic console game players in recent years has laid a solid foundation for the hall game market, but some game peripheral brands rarely cultivate multi-platform controller peripheral products.
In order to solve the pain points of players, Thor G70 Scorpion gamepad realizes all-platform support, not only supports PS/XBOX console platform, but also supports Win7/8/10/11 system devices, Android devices, iOS devices, Switches and smart TVs, so that a gamepad meets the game needs of whole-house devices.
Not only that, in the product itself, Thor has also achieved the top level of the industry. Thor G70 Scorpion gamepad left and right joystick using the Japanese APOS brand, rotation life of more than 2 million times, to achieve pixel-level precision pointing; cross arrow keys also use Japanese APLS brand switch, close contact switch, short stroke, fast trigger, support eight-way gear, the game combination of stroke efficiency doubled.
In addition, the ABXY button of the handle adopts a mechanical tact switch, which triggers quickly and feels soft to the touch. LT/RT Hall linear trigger, driven by electromagnetic induction technology, the signal changes with the magnetic field caused by compression, the transmission data is more accurate, and the back 3-stop trigger stroke is suitable for different game scenarios.
Thor G70 Scorpion gamepad brings together industry-leading technology and top suppliers, which can meet the needs of professional players and professional players in the experience, and become a game weapon in the hands of gamers.
Make a brand that understands young people better
Thor always put the needs of users first, in addition to regular fan meetings, Thor will also communicate with fans on the public account, Weibo and other platforms, for Thor, fan suggestions will help Thor go further, player needs will also drive Thor to innovate.
Raytheon has launched a 16.6-inch e-sports screen game book, and also launched a 15.6-inch Mini-LED game book, which is achieved after the player puts forward the corresponding needs of Thor into the product. Now, the Thor G70 Scorpion gamepad also incorporates the mecha style loved by young players and the ability to support all platforms, and will also become another blockbuster product.
As more and more manufacturers enter the game, the number of gamepads will also enter the blowout period, in the product trend towards the same industry trend, how to be different, Thor with the appearance of the G70 Scorpion gamepad gave its own answer.