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In the past two days, the white elephant instant noodles have been completely on fire.
Many netizens crowded into the white elephant live broadcast room, and all the instant noodles were snapped up in just 3 minutes.
The number of orders soared, the factory was out of stock, and the situation of short supply made the white elephant official hurry out to speak out:
"We feel everyone's enthusiasm, and please consume rationally, eat how much to buy."
But many netizens do not listen to persuasion and are still immersed in this enthusiasm.
In front of the instant noodles such as "Master Kang" and "Unification", the "white elephant" has always been in a state of obscurity, but now it has become popular overnight, and there is a headwind reversal.
In fact, the reason behind this is far less simple than everyone thinks.
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At the 3.15 party in 2022, it was exposed that the old altar sauerkraut produced by many enterprises was actually "soil pit sauerkraut".
Take the "flag planting vegetable industry", which is a well-known vegetable processing enterprise in Huarong County, Hunan Province, and has processed laotan sauerkraut buns for many instant noodles.
However, when the reporter conducted a field visit, he found:
Near the pit where sauerkraut is processed, workers step on sauerkraut directly on their bare feet or slippers.
Others work while smoking cigarettes, and the cigarette butts are thrown directly into the sauerkraut.
In addition, the large amount of preservatives in sauerkraut has exceeded the normal value by about 10 times.
The flagging vegetable industry is not impressed and never tests hygiene indicators.
It really responds to that slogan: the old altar craft, "foot" when fermented.
As soon as this news was announced, it caused an uproar, and netizens asked: "Can instant noodles still be eaten in the future?"?
At this time, the white elephant came out and replied with confidence:
"White elephant instant noodles, everyone is assured to eat"!
But can you imagine? Most of the employees who work in white elephants are not "normal people".
The employees of fluent packaging products on the assembly line are all people in wheelchairs;
Employees who sit in front of computers to count relevant data are all hearing impaired people;
The cleaners who sweep the fallen leaves in the factory are all people with prosthetics...
Such employees account for 1/3 of the white elephant company, they are called "self-reliant employees", with equal pay for equal work with normal people, enjoying equal welfare benefits.
The factory is full of barrier-free facilities, public areas have barrier-free access, speed bumps, and barrier-free handrails and non-slip mats in the laundry room.
So why do white elephants recruit a large number of disabled people?
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Because the white elephants, like them, have experienced darkness and injustice, and because they have been drenched in rain, they also want to hold an umbrella for them.
In 1996, White Elephant's predecessor was a food processing plant, and the company owed more than 10 million yuan in debt due to improper operation.
In the face of the crumbling factory, the workers have no hope, it can be said that it is disorderly and chaotic.
At this moment, Yao Zhongliang, the current chairman of the White Elephant Group, was ordered to take this "mess" in his hands.
Yao Zhongliang was born in the military and was full of energy, and as soon as he took office, he began to get up early and greedily to find a new way.
In the mid-1990s, instant noodles became popular, and many people who left work wanted to eat a full meal quickly and with less effort.
Yao Zhongliang seized the business opportunity and immediately founded "White Elephant Instant Noodles".
In order to beat the brand out, he led a group of college students to wander the streets and alleys, shouting as they walked: "White Elephant brand instant noodles, large and affordable."
Due to the high price and close route, the white elephant instant noodles sold well all the way, and soon reversed the situation of deficit.
In 1997, The White Elephant Company was officially established.
Yao Zhongliang continued to carry out drastic reforms and innovations, so that the sales of white elephant instant noodles exceeded 100 million yuan that year.
It didn't take long for him to become the "Four Giants of Instant Noodles" together with "Master Kang", "Unification" and "Huafeng".
Later, due to various reasons, Huafeng faded out of people's sight, and Jinmai Lang came to the top.
The market is constantly changing, and at this time, "white elephant instant noodles" have also gone downhill.
Although the price of white elephants is close to the people, no one is willing to buy it.
When everyone thought that the white elephant was about to go out of business, it played a "trump card", that is, the "white elephant big bone" produced in 2003.
The fresh combination of vegetarian instant noodles and bone broth once again allowed the white elephant to sit firmly in the position of the "Big Four".
But even so, its market share is much lower than before.
At this time, Japan, as the birthplace of instant noodles, has long coveted the Chinese instant noodle market for many years, and many companies have accepted Japanese investment in order to develop and grow.
Even Master Kong, Unification, and Imabari Lang, one of the "Four Giants of Instant Noodles in China," have reached a cooperative relationship with Japan.
Only white elephants have repeatedly refused to accept olive branches from Japan and other foreign investments.
Yao Zhongliang said:
"As long as I am there, even if the white elephant starves to death, it will not be able to accept Japanese shares."
Even if the company was once in crisis, White Elephant still made its own brand.
"It doesn't matter if we develop slowly, we are not afraid of low profits, but we must insist on doing the right thing."
Some people praised Yao Zhongliang's approach, but some people felt that he was narrow-minded and disregarded the company's development and the income of employees.
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Yao Zhongliang insisted on rejecting Japanese capital into the shares, precisely for the sake of tens of millions of low-level employees.
If the two sides really reach a cooperative relationship, the Japanese side will pay money, and Yao Zhongliang will exchange his right to speak and freely use human rights.
Once the freedom to use human rights is lost, where should the "self-reliant employees" go? Will it once again encounter social exclusion?
In the choice of self-reliant employees and money, Yao Zhongliang chose the former.
He stood with thousands of self-improvement employees and faced all the wind and rain together.
At the time when the company's funds were at its most tight, he still did not hesitate to spend 100,000 yuan to install an automatic alarm system for employees.
Every corner of the white elephant factory is for the safety of self-reliant employees.
However, Yao Zhongliang's kindness did not only warm the white elephant.
Take a closer look and you'll see that his story is far from simple...
On May 12, 2008, a major earthquake struck Wenchuan, collapsing buildings in an instant, losing millions of people to their homes and countless people to their deaths.
This is an urgent rescue that has tied the hearts of the people of the whole country together.
The white elephant immediately reached out to help and donated 1.59 million yuan.
In addition, Yao Zhongliang sent a team of more than 20 people to the disaster area to distribute more than 200,000 packs of instant noodles to the people who fell into distress.
After this incident, Yao Zhongliang was insulted from all sides.
Many netizens said that he was hypocritical and only donated 1.59 million yuan in the name of state-owned enterprises, which was really a bump.
But what they don't know is that the 1.59 million is almost all the assets of the white elephant.
After Yao Zhongliang refused to invest from the Japanese side, the white elephant has been living in dismal income, and after removing the wages of employees and the funds for production, there is very little income left.
But he never stood up to defend himself and the white elephant, but continued to walk his own path.
In 2020, the new crown pneumonia invaded Wuhan, and the white elephant donated 5 million.
On July 20, 2021, torrential rain swept through Zhengzhou, and the white elephant immediately issued an official document:
"A torrential rain has bound a lot of people, and if you see this message and happen to be nearby, you can come to us at any time and we will provide food, water and rest areas for everyone, hoping to do a small part."
The white elephant once again reached out and donated 5 million yuan to Zhengzhou.
At this moment, refugees are being helped by white elephants, while white elephant companies across the country are facing an economic crisis.
Yao Zhongliang never said this in the media, and between the comfort of the people and the development of the company, he once again chose the former.
It was not until the name of the white elephant appeared on the donation list released by the Zhengzhou Charity Federation that everyone learned of the goodwill behind this.
"Take from the people, feed back to the people", this kind of enterprise that truly serves the people can no longer hide it.
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After learning about the white elephant's good deeds, everyone seemed to unite at once, flocking to the white elephant live broadcast room, and all the goods were snapped up in 3 minutes.
In addition, white elephant instant noodles are also sold out on other websites.
This scene is very similar to the Hongxing Erke at that time, and the white elephant instant noodles are on the hot search in one fell swoop.
Some netizens also began to help white elephant instant noodles to do publicity, claiming: "Eat noodles only eat white elephant instant noodles, this is the light of domestic goods"!
In the face of such enthusiasm, the white elephant smiled slightly, and responded cutely: "It's all we should do, I just seriously do myself."
On the way to desperately supply and ship for everyone, the white elephant did not forget to remind everyone:
"Warmly received, please consume rationally"!
How can such a white elephant not be loved?
Adhere to the brand image, insist on rejecting foreign investment, insist on doing the right thing, the road to popularity of white elephants is all deserved.
Do you remember years ago? At that time, it seemed that only foreign brands could represent "quality", while Chinese brands were often ignored.
In fact, there are many domestic brands like White Elephant and Hongxing Erke, and more and more people have begun to support the power of domestic products with the passage of time.
Domestic products are not only guaranteed in quality, but also represent China's national hope in development.
In the face of repeated disasters, it will always be our Chinese brand that can stand up!
You can always believe in the power of domestic products, always believe in China, and always remember the sentence: "made in China".
On the other hand, the "3.15 Laotan Sauerkraut Incident" has made people panic, which runs counter to the positive energy of white elephant instant noodles.
Many big brands of Laotan sauerkraut beef noodles have also been implicated, and they have disappeared from the shelves of supermarkets.
What do you think of this "old sauerkraut incident"?