In the current era of young people's life and growth, the material conditions are more superior, the access to information is more convenient, the vision is broader, and the sense of national identity and cultural self-confidence is rapidly improving. Young people full of the aura of "self-confidence" have a greater sense of identity with traditional culture, and the traditional culture combined with modern visual language is affecting thousands of young people in a diversified way of expression.
Just like "Only This Green" that exploded in the Spring Festival Gala of the Year of the Tiger, the charm of Chinese culture is interpreted with beautiful dance and body language that young people can understand. Recently, Geely brand CMA high-end series • China Star and "Only this green" officially reached a strategic cooperation, the combination of cars and dance, what sparks will be the collision of culture?
The China Star series products built based on the CMA architecture of Geely brand are the pioneers of Geely brand breakthrough joint venture brands, leading the development of the automotive industry from the fields of platform architecture, intelligent technology and new energy, breaking the inherent impression of high cost performance of independent brands, and influencing the values of young people from the perspective of technology and aesthetic cognition.
The dance poetry drama "Only This Green" adopts a dynamic visual language to deduce the "Thousand Mile River and Mountain Map" jumping off and tradition, after all, in a number of Chinese landscape paintings, this innovative depiction and bold color application, so that "Thousand Mile River and Mountain Map" still shows the interactive effect of vivid empathy with young people after thousands of years, and this spirit of breaking through tradition and daring to innovate is where the development concept of Geely China Star is located.
At present, Geely China Star has three high-end models of Geely brand CMA, namely "China Star Flagship SUV" Xingyue L, China Star High Performance SUV Star Yue S, and "China National Car Disruptor" Xingrui. Among them, the listing of Geely Xingyue officially broke the inherent cognition of the Chinese people for the three major pieces of independent brands, and after the listing of Geely Xingrui, it broke the Chinese national car standard defined by the joint venture brand, and the subsequent listing of Geely Xingyue L also redefined the new standard of SUV. Since then, China Star series products have formed the strongest flagship lineup, breaking through the market segment controlled by joint venture products from the aspect of product strength, and constantly impacting to the higher-end field.
Over the past three years, Geely China Star has sold more than 320,000 vehicles, winning the recognition and support of the market and consumers, and the China Star series products show Chinese cultural self-confidence and Chinese strength, which is in line with the cultural concept conveyed by "Only This Green". According to the specific cooperation intention of China Star and "Only This Green", in the future, the cooperation between the two sides will focus on the exploration and integration of "automotive technology and traditional culture", cooperate around automobile design, peripheral development, experience interaction, and integrate culture and technology in a way that young people like to hear, so that Chinese traditional culture will be rejuvenated.
Cultural self-confidence has become the mainstream of the current society, more confident Chinese people began to use the current technology and understanding, to pay tribute to traditional Chinese culture, this Time China Star and "only this green" strategic cooperation, is based on the core of culture. The incentive Chinese star, which is saddled with upward breakthroughs, will continue to show strong product strength and influence, and influence the market with the cultural core, and the market will give more positive feedback.