The widespread acceptance of the Internet of Things has driven the development of smart, connected gadgets for a variety of uses. Smart toys use a variety of technologies, including artificial intelligence, the Internet of Things, smart devices, etc., to improve children's learning and enjoyment experiences. This factor is likely to drive demand in the global smart toy market in the coming years.
These toys have built-in software that allows voice and picture detection, RFID capabilities, app integration, and online search capabilities to provide a customized gaming experience for teens. For example, CogniToys' Dino connects over Wi-Fi and uses IBM Watson's natural language processing technology to adjust the response to suit the child's age and intelligence level. One of the key factors expected to drive the growth of the global smart toys market is the growing demand for STEM toys that use STEM (science, technology, engineering, and math) toys to improve children's skills. Through intelligent engagement and behavioral learning, smart toys improve professional competencies such as computing and engineering. As parents continue to accept items that contribute to their children's intellectual development, the popularity of smart toys is likely to increase further. For example, SmartGurlz toys teach girls how to program.
The increase in the number of smartphone users is driving the growth of the market
As the COVID-19 pandemic has led to limited citizen buying power, companies in the global smart toy market are focusing on customers in developed countries to boost product sales. Due to the growing popularity of e-commerce and mobile shopping apps, manufacturers can diversify their revenue streams. They make data-driven judgments before buying new manufacturing technologies.
To increase product awareness in brick-and-mortar stores and online retailers, smart toy manufacturing companies focus on packaging and marketing. The home-based work environment and home-based parenting are two important trends that are expected to drive market expansion as the epidemic continues. As the number of smartphone users continues to increase, the demand for smartphone-connected toys is likely to rise.
Toys are technologically advanced in a variety of ways, and these advantages are revolutionary for businesses that want to attract more customers. On the other hand, consumers are concerned about data security breaches and complex terms and conditions that they must agree to in order to access or unlock all the features of the game, such as a smartphone-connected toy. These are all stumbling blocks to the expansion of the global smart toy market. As a result, businesses are investing more in software and security filters to avoid security breaches.
Lenz Technology - Smart Toy Solution
Lenz Technology's integrated circuits and reference designs provide you with the help of Bluetooth low energy, material-saving design of smart toy solutions, providing a set of high flexibility, analog performance and high integration of Bluetooth remote control toy solutions, through the Bluetooth wireless stack pairing connection smartphone APP, to achieve users can flexibly program toy action instructions, low-cost architecture to expand the play of toys. This solution is extremely low power consumption and easy to produce.
Scenario features
1. Freely programmable action instructions;
2. Single-chip fully integrated all-in-one function, support OTA;
3. Support iOS/Android dual system;
ST17H66 BLE 5.2 chip parameters
ST17H66 Bluetooth BLE5.2 chip is the latest 16-foot Bluetooth BLE chip launched by Lenz Technology, with 512KB Flash + (96KB ROM) + 64KB SRAM, the Bluetooth protocol stack is cured, and it no longer occupies Flash space. 64KB of SRAM, partitioned to save more user data while in standby, can set up large-capacity buffers, and supports more complex functions. Ad hoc networking applications that comply with SIG specifications. Includes multi-node control, as well as 2 masters and 4 slaves working simultaneously.
The ST17H66 has 10 x GPIO, -103dBm @BLE 125Kbps. Single-ended antenna output, can be no matching circuit. Support antenna matrix switching, support external LNA signal amplification.
The biggest advantage is the reduced power consumption. The previous generation of Bluetooth receives peak current >13mA; The MCU consumes ~0.5mA/MHz; the average current in low-power mode >40uA. The new Bluetooth receives a peak current of 8.6mA, and the power consumption of the MCU < 90uA/MHz. The average current in low-power mode can be reduced to 20uA to 30uA. BLE5's broadcast packets are more flexible, containing up to 200Bytes of data, compared to 32Bytes in BLE4. The transmission rate is faster, BLE5 can reach 20~30KB/s; BLE4 is generally 4~5KB/s.
Application Scenarios:
- Applications with strict power control requirements, such as high-grade anti-loss devices, electronic tags, etc.
- Customers who have certain requirements for data transmission, such as the transmission module for PTZ selfies, and customers who want Bluetooth OTA to be more reliable.
- Convenient and flexible electronic tag applications. Such as commodity labels, asset theft, biotracking.
Lenz Technology has independently developed data transmission application chip BLE 5.0 and high-speed transmission chip BLE 5.2 and has global intellectual property rights, providing a full set of mass production product solutions for intelligent audio for enterprise users and individual consumers, and supporting the custom development of a full range of APP software platforms. With the gradual layout of the Internet of Things infrastructure, Lenz Technology has unique advantages in many fields such as sharing economy, face recognition, beauty/beauty, live gimbal, smart medical care, personal washing, and human-computer interaction.
The newly launched ST17H66 Bluetooth BLE5.2 chip, supporting Bluetooth Mesh, supporting one-to-many, many-to-many and other control modes, provides enterprises with a "turnkey" solution, with a comprehensive and detailed reference design, convenient for customers to quickly develop products and markets, and seize the Internet of Things opportunities for the first time.
BLE5.2 ST17H66 Bluetooth chip features