On May 15th, there was once again heavy news from the floor scrubber market - Dreame Technology held a "perfect choice" global new product launch conference in Suzhou, and released two series of six blockbuster new products, including H20 Pro Rotary Edition, H20 Ultra Rotary Edition, H20 Ultra Mix, H20 Ultra Station, and H30 Ultra Rotary Edition and H30 Ultra Mix of H30 series.
The new product of the floor scrubber released this time is equipped with a number of industry-first technologies, including "active 0 hair winding system", "100°C boiling water self-cleaning", "5 minutes of light sound constant temperature drying" and other industry-first technologies, which solve a number of technical problems that have plagued the floor scrubber industry for many years in one fell swoop, achieve a historic breakthrough in the industry, and at the same time bring users a truly worry-free, labor-saving, healthy and easy-to-use "full score" floor scrubber products.
Dreame Technology has made great progress and refreshed the market record of floor scrubbers many times
At the press conference, Hu Bin, head of Dreame Technology's floor scrubber BG, said that in 2023, the global sales of Dreame Technology's floor scrubber products will exceed 1.4 million units, a year-on-year increase of more than 100%. Among them, in the European market, Southeast Asian market, and North American market, sales increased by 930%, 420%, and 363% year-on-year respectively; In markets such as Thailand and Malaysia, not only did sales increase rapidly year-on-year, but by Q1 2024, the market share has also ranked first in the local market.
In the domestic market, during the Double 11 period in 2023, the omni-channel sales of Dreame floor scrubbers will exceed 900 million yuan, with sales exceeding 350,000 units. In Q1 of 2024, not only the domestic online market share of Dreame floor scrubbers will reach 25.2%. At the same time, the popular product H20 Ultra has also become the top 1 online market share of new floor scrubbers in China, with a retail sales share of 19.6%.
Behind the achievements is the result of Dreame Technology's R&D team continuing to dig deep into the technology moat and "exchanging technology for market". In just four years, Dreame Technology has accumulated 474 authorized patents in the field of floor scrubbers around the world, including 318 authorized patents for inventions and models, and has successively launched a number of industry-first technologies, such as hot air drying technology launched in 2022, 60°C forward and reverse hot water washing roller brush launched in 2023, and 180° perpetual lying flat without suction technology. At the same time, Dreame Technology is also the first brand in the industry to apply servo hub motors to the intelligent assistance of floor scrubbers, matching intelligent algorithms to bring users a smoother sense of control and make push-pull steering easier.
With an endless stream of industry-first technologies, Dreame Technology continues to create a variety of industry-hot models, including the all-in-one M13Beta, H12 Pro Plus, H20 Ultra, etc., each of which redefines the new cleaning experience of floor scrubbers for users. Hu Bin said that the continuous positive feedback to the market has also made Dreame Technology more convinced that the path of driving product innovation with technology research and development is correct.
User representatives came forward to share the true standard of "full score floor scrubber".
At this press conference, Dreame Technology also invited floor scrubber users to the scene to share their views on the "full score standard" of floor scrubbers. The user said that the relationship with the Dreame floor scrubber actually started from encountering household cleaning problems and pain points. The reason why Dreame Technology was finally chosen is because Dreame floor scrubber continuously has in-depth insight into the real needs of users, and develops relevant technologies and function points based on user needs.
The user believes that the "full score" floor scrubber in his mind should truly solve the pain points and difficulties faced by consumers in their daily cleaning work. For example, it not only reduces the cleaning efficiency, but also tends to breed bacteria. Hot water self-cleaning of roller brushes; Quick and quiet drying problems and much more. Only by truly solving the pain points faced by such consumers is the floor scrubber that consumers really need.
In this regard, Hu Bin responded, in-depth insight into the expectations and needs of users has always been the most important starting point of the production and research team of Dreame Technology. The H20 and H30 series to be released at this press conference are also the engineers of the production and research team, focusing on the pain points of users, dealing with dirt for countless days and nights, and finally creating another generation of "perfect choice" floor scrubbers. Many industry pain points that have not been solved will be completely solved.
The industry pioneered a number of innovative technologies and launched a variety of "perfect choice" floor scrubbers
Hu Bin believes that the driving force of technological innovation must be the user, and all the research and development and innovation done by the Dreame floor scrubber R&D team are to solve the problems encountered by users and solve the pain points of users.
Based on this, at this press conference, Dreame Technology has launched a number of industry-first technologies. For example, hair winding has always been one of the biggest pain points that plague users' home cleaning, so Dreame Technology has launched an active 0 hair winding technology, through constant pressure comb teeth, with Dreame's first Swiss PPA cutting tooth edge technology, with the blessing of the quadruple measures of "one comb, two cuts, three suctions, and four washes", it truly realizes clean zero winding, and even 50cm long hair can be easily inhaled, truly "maintenance-free".
In addition to the anti-entanglement of roller brushes, the new product of Dreame floor scrubber has also made a historic breakthrough in the self-cleaning of roller brushes of floor scrubbers, and the water temperature standard of self-cleaning of roller brushes has been refreshed to 100°C in one fell swoop. The H20 Ultra Mix, H30 Ultra Mix and other products have been equipped with 100°C and 75°C dual-mode hot water washing and rolling brush functions, which can realize deep boiling and hot water sterilization and cleaning with boiling water at the same time. Among them, the 100°C boiling water self-cleaning function is the first of Dreame Technology, which heats the water to 100°C through the bottom PTC, destroys and dissolves the dirt on the roller brush with high-temperature hot water, and completely removes staining, oily and sticky stubborn stains.
According to the authoritative test of TÜV laboratory in South Germany, the Dreame floor scrubber equipped with 100°C boiling water self-cleaning technology has a one-time decontamination rate of up to 100% for stubborn stains such as dark soy sauce when self-cleaning, and the sterilization rate is as high as "6 9s" - 99.9999%, which is the leading level in the current floor scrubber industry.
This time, Dreame floor scrubber also launched Dreame's first 5-minute light sound constant temperature drying technology, using 600W high-efficiency power heating elements, with 16000 rpm high-speed axial fans, the air volume can reach 54m3/h, through 75 °C heat flow sterilization, to achieve 5 minutes of efficient fluffy and quick drying of the roller brush, to prevent mold breeding.
In order to better sterilize, it is understood that Dreame is the first in the floor scrubber industry to use Qingyue Technology's exclusive ElectroPero® electrochemical patented technology, which is jointly developed by the team of doctors in chemical engineering of Stanford University and many scientific research institutions around the world. After testing by authoritative institutions, the hydrogen peroxide solution produced by this technology is non-toxic, odorless, irritating, and residue-free, making it more friendly and safer for pet families and maternal and infant families.
Find an exclusive floor scrubber for every family and explore more possibilities for a clean life
At the press conference, the product manager of Dreame Technology Floor Scrubber BU successively released six new sweeper products from the perspective of user groups, hoping to help every user and every family find a "perfect choice" floor scrubber that suits them and is exclusive to them.
For users who have just experienced the floor scrubber, Dreame Technology has launched the Dreame floor scrubber H20 Pro Rotary Front, which is equipped with Dreame's first active 0 hair winding technology and the industry's strongest 100°C boiling water self-cleaning technology, which not only cleans the roller brush more cleanly, but also reaches the industry ceiling of 99.9999%. For users who have corners, low space cleaning needs, Dreame floor scrubber H20 Ultra and H30 Ultra Rotary Front version provide Dreame's first 180° perpetual water-air separation flat lying down, which can freely reach into low spaces such as the bottom of the bed and the bottom of the sofa, and easily clean up the hair and dirt under the bed.
In addition, Dreame Technology has also launched the Dreame floor scrubber H20 Ultra Mix and H30 Ultra Mix for the three-dimensional whole house cleaning needs, which integrate five major functions such as floor scrubbing, vacuuming, and mite removal, and can meet the cleaning of three-dimensional spaces such as sofas, beds, and desktops at the same time.
In the past two years, floor scrubber products have continued to evolve, and integrated base station sweepers with water and water functions have gradually entered the market. The emergence of the base station washing machine has made it possible for everyone's floor scrubber to be completely maintenance-free and completely self-cleaning, but at this stage, the base station washing machine on the market still has the situation that the sewage is blocked and the sewage tank is not clean.
To this end, Dreame Technology has pioneered the industry's strongest pressurized sewage technology, sewage tank blasting and cleaning technology, and the H20 Ultra Station, a floor scrubber equipped with two industry-leading technologies, has also been launched at the same time, leading the floor scrubber industry to truly enter the era of liberation surgery.
Listen to the voice of users and continue to lead the floor scrubber market with technological innovation
With the explosive technological innovation brought about by the long-term insistence on high R&D investment, as well as the industry-leading product innovation, in recent years, Dreame Technology has continued to lead the floor scrubber market, and while continuously creating popular products, it has also made great progress in the global floor scrubber market. In the future, Dreame will continue to believe in positive growth, continue to iterate and find new breakthrough possibilities, so that consumers can choose products that are more suitable for them, and continue to lead the new development of the industry.
Chen Ronghui, a researcher in the cleaning appliance industry of the China Household Electrical Appliances Association, pointed out during the roundtable exchange at the press conference that the healthy and sustainable development of the floor scrubber industry and brand manufacturers needs to be able to gain insight into users in multiple scenarios, listen to users' voices, and meet the real needs of consumers with technological innovation. In the future, the floor scrubber industry needs lighter, smarter, and better-to-use products, which need to make it easier for users to complete decontamination and cleaning, and achieve longer battery life.
Zhou Junjie, head of Dreame Technology's floor scrubber BU, said that in the future, Dreame Technology will not only do better continuous upgrades based on existing technologies, but also launch innovative technologies according to the different needs and pain points of users - such as the "active 0 hair winding system" and "100°C boiling water self-cleaning" and other innovative technologies carried by the H20 and H30 series released this time.
Dreame Technology calls this strategy the technical strategy of "bold innovation + technological innovation", which drives the team to develop and launch the "perfect choice" floor scrubber to achieve user coverage in the global market of Dreame floor scrubber.
Hu Bin said that the ultimate goal of Dreame floor scrubber is to create a more worry-free floor scrubber, a healthier floor scrubber, a more labor-saving floor scrubber for every family, and a full score floor scrubber in the hearts of every user! While continuing to meet the real needs of global consumers, it also continues to lead the floor scrubber industry to higher standards.