Recently, the high-profile game "WAR ROBOTS" (national server version: "Mecha Troop") celebrated its 10th anniversary and delivered a stellar report card. Not only has the game won wide acclaim from players around the world, but its national version of "Mecha Troop" was successfully released by iDreamSky (01119.HK) in the Chinese market in January this year, and has achieved remarkable results, ranking among the top five shooters in China.
In the current context of increasingly fierce competition, technological innovation, and changing player needs in the game industry, it is rare for a game to continue to be popular for a decade. In 2014, "WAR ROBOTS" was launched overseas, although it was the first debut, it won a large number of fans in the mecha circle at home and abroad, and successfully ran in the fierce market competition for 10 years, continued to grow rapidly, and gathered a large number of loyal users around the world. To date, the game has 270 million registered players, more than $900 million in revenue, and has 5 million monthly active users, with about 600,000 logging in every day.
Elena Grigorian, CEO of My.Games, the developer of WAR ROBOTS, said the company is very pleased with the results achieved by WAR ROBOTS and is confident that it will continue to unlock its growth potential and create greater value in new markets, particularly China.
The national server version of "WAR ROBOTS", "Mecha Troop", was officially launched in January this year, becoming the first realistic mecha-style real-time battle game in China. Robo-Sentai also lived up to expectations, quickly making a name for itself upon release, advancing to seventh in the iOS shooter category during the Chinese New Year and now ranking among the top five shooters in China. At the same time, with iDreamSky's rich publishing capabilities and the operational capabilities of the Fanbook community, the game has not only won praise from users, but also achieved excellent results. In addition, the game also received a high rating of 4.7 on the App Store. These achievements are a testament to the game's word-of-mouth and commercial recognition.
Mecha Troopers has achieved great success in China, demonstrating the strategic vision of My.Games' partnership with iDreamSky. According to the data, iDreamSky has a large number of users and a long life cycle of game IP, and has excellent R&D and operation capabilities. In terms of world-renowned IP localization, iDreamSky has a unique "three-board axe" strategy (continuous content updates, well-known IP linkage, and refined community operation) and a lot of successful experience, and has successfully operated classic games such as "Subway Surfers", "Temple Escape 2", "Dream Garden" and "Dream Home" in China. These games have been online for 7~12 years, and they have maintained a steady growth trend.
Coinciding with the 10th anniversary of WAR ROBOTS, "Mech Troops" has also launched the "Ten-Year Covenant" version, bringing a new "Return to Zero" map and nine innovative gameplay methods, such as the Lighthouse Scramble mode, team knockout, 1v1 battle duel, etc., to provide players with non-stop freshness. In addition, with the blessing of iDreamSky, the game also adds seven new social features, including chat system, kill assist, cross-platform teaming, and one-click unloading, aiming to enhance the interaction and teamwork between players. At the same time, to celebrate this important occasion, the game also launched a landing prize event and the ultimate lucky return of "Indra" for a limited time, further stimulating players' enthusiasm for participation.
This series of innovations and updates reflects iDreamSky's professional strength and continuous efforts in game development, content innovation, community building and user operation, giving new life to classic games and establishing a good reputation for the company in the game industry.