From a "dishwashing girl" with a monthly salary of 160 yuan, she has become the CEO of a top 500 listed company with a value of 3 billion yuan.
This inspirational heroine story, even the TV series dare not shoot like this!
But it really happened in reality!
And this "dishwashing sister", from the countryside, is called Yang Lijuan, and this top 500 listed company is Haidilao.
On March 1, Haidilao suddenly announced a new president.
Haidilao's founder Daniel Zhang stepped down as CEO and was succeeded by his "woman behind it" Yang Lijuan.
Yang Lijuan, who is known as "the strongest worker" and "the ceiling of the worker", has a very legendary experience.
In January 2021, she became famous on the "Hurun China Professional Manager List" and was worth 12.5 billion yuan.
From 16 years old to 43 years old, from an ordinary person to a value of 3 billion, ordered Haidilao. It took her 27 years to complete a great ego across the class.
Since then, the era of yang Lijuan's big heroine has officially opened.
01
In 1978, Yang Lijuan was born in a small mountain village in Jianyang, Sichuan Province, with two older brothers.
At that time, the idea of preferring sons to daughters prevailed, so Yang Lijuan was not favored at home.
Due to the poverty of the family, the two brothers entered the society early and began to earn money to support the family.
Seeing that the days were getting better and better, the brothers saved a sum of money to start a business.
However, they were born without a business mind, and not only lost all their family money, but also owed a bunch of debts.
At that time, every day, people would come to the door to collect debts, Yang Lijuan after school, there were still people blocking the door of the house, not going in or leaving, this experience also cast a shadow on her childhood.
In the long run, the family has reached the point where it is impossible to open the pot, forced to make a living, yang Lijuan, who was still in junior high school at the time, had to drop out of school to work.
In this way, in 1994, 16-year-old Yang Lijuan went to Jianyang alone and opened the history of the struggle of mountain village girls.
With only a primary school diploma, she has nowhere to start in a huge city. At this time, she saw a hot pot restaurant recruiting workers.
She successfully applied to the most basic level of waiters, and her daily job is to help guests order, serve dishes, wash dishes, and work very hard.
But at a young age, she never shouted bitterly and tired, and she was very clever, the guests praised her, the boss appreciated her, and the salary she was paid higher than other waiters.
At this time, Daniel Zhang came to Jianyang City, and at that time, he had just experienced two entrepreneurial failures.
But he became more and more courageous, this time, he and his good friends invested 8,000 yuan and opened a hot pot restaurant that can put 4 tables, named Haidilao.
In order to learn from his peers, he accidentally came to the shop where Yang Lijuan worked.
Soon, he was attracted to this little girl who worked sharply and had a clever mind.
Other waiters, encountering the requests of several tables of guests, have long been busy, but she is different, hands and feet, and the guests are very thoughtful.
Daniel Zhang saw this girl, and she also moved her mind to dig people's minds, waiting until Yang Lijuan came to his table.
He asked Yang Lijuan how much is his monthly salary?
Yang Lijuan didn't think much of it and honestly replied, "120 yuan a month." ”
This salary is higher than the level of waiters in other restaurants, he said decisively:
"I'll give you 160 yuan a month, and you can come and work at my hot pot restaurant!"
At that time, the waiter's salary was 80 yuan a month, and this double salary was a rare opportunity for Yang Lijuan.
But Yang Lijuan rejected the high-paying job, she is a person of great affection, has always been grateful to the boss, unwilling to leave.
Daniel Zhang had to say to her:
"It's okay, Haidilao welcomes you at any time, I'll wait for you."
It wasn't until a year later, when the restaurant owner decided to go to other cities to develop, that Yang Lijuan finally came to Haidilao, Daniel Zhang, and became the first waitress of Haidilao.
It was "Bo Le" Daniel Zhang who met Yang Lijuan, the "Maxima", and the girl began to change her life against the sky.
At first, she was not used to coming to Haidilao, because Haidilao was very different from other restaurants, and they focused on "service first".
Not only to have a few words of communication with the guests when ordering, but also to pay attention to the needs of the guests at all times.
And the pace of work of Haidilao is also particularly fast, but also to serve each guest well, pour water orders to be completed by the waiter.
But Yang Lijuan was not overwhelmed by the difficulties and quickly adapted to the rhythm of work here.
In addition, the Daniel Zhang also requires employees to learn a variety of knowledge, take driver's licenses, learn computers, keep a work log, and summarize the harvest of the day.
Everyone else feels tired of doing a good job, let alone taking the time to study.
In Yang Lijuan's heart, she didn't understand why she wanted to study, but she believed that the boss must have his reasoning, and just did it.
In her spare time, Yang Lijuan became a regular visitor to Xinhua Bookstore, and saved money to buy a 7,000 yuan computer, learning to type and learn how to operate with the copy shop owner.
17-year-old Yang Lijuan knew that her education was not high, so she tried to find a way to continuously improve herself.
With this tenacity, she made rapid progress, from the waiter to the cashier, she did all the work.
And she quickly stood out, rapidly promoted, from waiter to foreman to manager, but also by the Daniel Zhang reuse.
At the age of 19, she became the manager of Haidilao's first old store.
She believed that Heaven would never fail those who worked hard.
Yang Lijuan began to fight monsters all the way to upgrade, and did not linger.
02
Just when everything was slowly getting better, Yang Lijuan's mother suddenly came to the city.
It turned out that the creditor in the family came to the door to collect the debt, and this was 800 yuan.
But at that time, Yang Lijuan's monthly salary was sent back to her home, and there was not much money left.
At this time, Daniel Zhang heard about this matter, and without saying a word, he took out 800 yuan and said to her:
"You don't have to pay back this debt- company."
Yang Lijuan was moved to tears, she said:
"Since then, I have made Haidilao my home, and whoever dares to harm the interests of the company will fight with whomever I want!"
Later, it turned out that she did what she said.
In 1999, Daniel Zhang decided to let Haidilao out of Sichuan, he chose Xi'an as his first stop, and Yang Lijuan was his first pioneer.
Before leaving, Daniel Zhang personally went to deliver her, passing by the viaduct, there was a Jinbei car passing by, Daniel Zhang looked at the car and said:
"When will you have the money to buy a car and take the employees around the country to see?"
Yang Lijuan quietly wrote down the sign, like a trophy.
After coming to Xi'an, she independently ran Haidilao and managed more than 100 employees.
At that time, Yang Lijuan was 21 years old, and when others were still studying, she had to be alone, and most of the employees at the bottom were older than her, and they were not willing to be managed by a small girl.
And the challenge has only just begun.
The first is that there are fewer guests in Xi'an.
Sichuan people love to eat spicy and love to eat hot pot, but Xi'an is different.
After opening the store for half a year, there are still not many customers.
Yang Lijuan was worried every day, and she couldn't eat or drink, and she had no choice but to cry to her boss:
"Brother Zhang, I really can't do it, let me go back to Sichuan!"
But on the other end of the phone, Daniel Zhang angrily rebuked her:
"Business is not good, we can learn slowly, but you are so young, you can learn anything!" Don't want to learn, no! ”
After Yang Lijuan figured it out, she dried her tears, hung up the phone, and began to think of a way.
She saw small advertisements on the streets, so she took a few employees to hand out leaflets on the streets, but was quickly caught by the city management and confiscated the business license.
Generally girls encounter this situation, may be scared to cry, but Yang Lijuan did not, she explained well, good attitude also made the city management soft.
The business license was saved, and they also became regular customers of Haidilao.
In order to promote Haidilao, she began to get up at five or six o'clock every morning, go to the nearby intersection to chat with the taxi master, deliver a few bottles of water, and let them go to the store for a meal after work...
After the efforts, haidilao's popularity has gradually increased.
But business came, and so did the trouble.
One day, 3 male customers drank too much in the store, and they also moved their hands to the female clerks, and several male employees could not look down and rushed over.
The 3 drunks were naturally not the opponents of the young people, and before leaving, they said viciously, "You wait!" ”
After a while, two trucks came, with more than 60 big men on board, still holding sticks in their hands, and one of them appeared from the window and said:
"Pay 50,000 yuan, or you'll smash the shop!"
Seeing this scene, more than a hundred employees in the store rushed out, and Yang Lijuan, who was only 80 pounds, was dead in front of them.
She said calmly:
"Call the police first, spend so much money to renovate the shop, I see who dares to smash!"
Perhaps calmed by her momentum, for a while, no one dared to move.
The police soon arrived at the scene, and they asked who was the owner of the store? Who is responsible?
Yang Lijuan stood up straight, and said word by word:
"The boss's name is Daniel Zhang, in Sichuan; Xi'an, I say it all!"
This farce not only conquered the more than 100 employees, but also opened up the popularity of Haidilao.
Haidilao is getting bigger and bigger, and after making money, The first thing Yang Lijuan did was buy a Jinbei car.
After that, she excitedly called Daniel Zhang, and the first words were:
"Brother Zhang, we have a car, we bought a trophy car!"
At that time, Yang Lijuan, after her experience in Xi'an, whether it was courage or experience, far exceeded others.
She became the second in command of Haidilao, which was inevitable.
03
At the age of 30, Yang Lijuan became the deputy general manager of the company.
Haidilao has also officially gone abroad and gone global.
Not only did Haidilao open to Singapore, but also to the United States, and each site was selected with the participation of Yang Lijuan.
Haidilao has also become a wave for a time, and it has become a successful case in business school classes.
In 2018, 40-year-old Yang Lijuan became Haidilao's chief operating officer COO, one of the four founders, and also held a minority stake.
In September, Haidilao was officially listed on the Hong Kong Stock Exchange, when there were two gong knockers, one was founder Daniel Zhang and the other was Yang Lijuan.
But Daniel Zhang ambitions do not stop there, he has created a new model of Haidilao, master-apprentice system + extraction system.
His idea was very simple, he brought an apprentice Yang Lijuan, and Yang Lijuan could also bring several apprentices, apprentices with apprentices, endless.
But he didn't know that not everyone was Yang Lijuan, Yang Lijuan was serious about love and righteousness, and others cared more about money.
Soon, under this system, Haidilao opened more than 1,200 stores within three years.
Within one kilometer, there are two or three Haidilao, and within two kilometers, there are seven Haidilao.
In order to compete, each store is willing to issue large coupons to form a vicious competition.
In order to expand their interests, the store managers' assessment of apprentices has become increasingly lax.
In this case, Haidilao began to form gangs and factions within haidilao, and for a time, there were many contradictions.
But the epidemic in 2020 has broken the rhythm of everyone, and this year has been a disaster for all physical restaurants.
What's more, Haidilao has more than 1,200 chain stores, and in the face of the epidemic, it is a serious loss.
In order to reduce losses, Haidilao tried to increase prices, but was unanimously complained by the public, and after that, they began to cut corners, known as alternative price increases.
Haidilao was also hung up on the hot search, and the stock fell continuously. In the face of this tragic situation, Haidilao must make a big change, so they launched the woodpecker program.
At this time, Yang Lijuan was the first to bear the brunt of it and became the first woodpecker.
She was no longer confronted by a few strong men in Xi'an, and a group of pests hidden deep under the big trees on the seabed.
However, she still lived up to expectations, reformed the management system internally, and closed more than 300 chain stores externally.
Finally, she turned the tide and made Haidilao's turnover relatively flat with last year's Spring Festival.
Yang Lijuan's beautiful turnaround across classes is inspirational and difficult.
She went from being a waiter at the grassroots level to a CEO worth tens of billions.
Because, she is an ordinary person like us.
Her success is inseparable from Daniel Zhang's insight and self-awakening.
Yang Lijuan was born in the countryside, has no background, no academic qualifications, and stumbles all the way.
I have seen the world cold, heard the sneering irony, hit the south wall, there is no shortcut, can only desperately let themselves grow.
Because, she knows, academic qualifications don't determine everything, but ability can.
Everyone's fate should not be easily defined.
Although not all waitresses are called Yang Lijuan, every woman can become Yang Lijuan.
May everyone shine in their respective fields, gain respect, and open their own era of big heroines.
Author: Little Strawberry
Source: Fish roe culture