With the increasing trend of consumption upgrading, product quality and practicality have gradually become important factors affecting consumers' purchasing decisions. For the automobile market, the proportion of young consumers has gradually expanded, personalized needs have continued to increase, and at the same time, based on the dual crisis of energy and the environment to drive the accelerated development of new energy vehicles, as well as the influence of increasing traffic pressure in urban commuting, the mainland new energy car market has shown a continuous hot trend in recent years.
Since its inception, Chery Automobile has always adhered to reform and innovation, continuously broken through the bottleneck of development, and in every wave of transformation and upgrading, it can seize the demand of consumer cars and continue to provide high-quality and high-grade models. With the rapid development of new energy vehicles today, Chery Automobile combines the actual needs of the domestic market and integrates the advantages of light, economical, practical and fun cars popular in overseas countries and regions and "K-Car" categories to create a new energy small car suitable for the domestic market. Under the guidance of the new concept, the new A00-level new energy vehicle Chery QQ ice cream has been officially listed at the end of last year, it is worth noting that Chery QQ ice cream under the ecological empowerment of Chery iCar is committed to realizing the "emotional" interaction between the car and the user, through intelligent customized product solutions, to create the user's exclusive car, and the consumer's intelligent life scene is more closely integrated together, empowering everyone's life scene. Coupled with the characteristics of fashionable and exquisite appearance and worry-free and comfortable configuration, Chery QQ ice cream has become a product with high attention among many new energy cars.
Sublimation of the concept, focusing on the emotional value behind the product
In recent years, due to multiple factors, Chinese's favorability for their own brands has increased significantly, especially in the domestic auto market, and Chinese brand cars have achieved cumulative sales of 3.151 million units in 2021, up 61.4% year-on-year. It accounted for 31.7% of the total sales of cars last year, and its share increased by 10.7 percentage points. This is the power of emotion, but also the confidence of Chinese in their own products. In fact, almost all the emotions in life can be given to the product, focusing on the emotional value behind the product, which is more likely to resonate with consumers, and can also enhance consumers' liking for the brand.
Compared with luxury goods such as watches and bags, Chery QQ ice cream, which is priced at only about 40,000 yuan, is more cost-effective, and the distinctive colors such as taro purple, sea salt blue, mint green, coconut white, light blue, lemon yellow and so on have greatly enhanced the fashion sense of the whole vehicle, making it the most beautiful "boy" on the street. At the same time, the color matching in Chery QQ ice cream truck is also very elaborate, and the color is bright, highlighting the tone of young fashion. In addition, within the scope of legality and compliance, Chery QQ ice cream can stop with the characteristics of the body, even if the space is small, the turning and turning are smoother, and the stop-and-go, smart driving control, so that people who have driven it only want to use three words to describe: it's fun!
As a fashion item, Chery QQ ice cream is full of beautiful emotions between people. It is the coming-of-age gift given by parents to their children, as the first car in life, carrying the love of parents, not expensive price, motivating children not to forget the struggle; it is a love gift between couples and couples, rain or shine, hand in hand; it is a filial piety gift for children to their parents, as long as 50 yuan per month with a car cost, so that the elderly can eliminate economic concerns and drive comfortably. The great gift of love warms you and me and delivers happiness.
Practical function, fully considering the consumer's driving experience
Although Chery QQ Ice Cream is positioned as a small car, it has optimized the spatial layout in the cockpit and is richly configured, which can better meet the needs of daily travel.
Specifically, the front seats of the new car can be adjusted in four directions, with a 2+2 combination of free space and 20 storage spaces. In terms of configuration, the interior style of the new car adopts a minimalist aesthetic design, the door interior is equipped with a "0" pressure elbow support; the I Wheel 1.0 pressure-reducing multi-function steering wheel adopts ergonomic design to release wrist pressure; the seat is also thickened design; all of the above fully shows that Chery QQ ice cream provides consumers with a comfortable and comfortable driving space, which can effectively relieve fatigue during the journey.
In the world of infants and young children, they are full of curiosity about new things and often like to perceive them through touch, so buying a car with a healthier and safer fabric can make parents more at ease. Chery QQ ice cream truck uses 82 kinds of ecological and environmental protection materials, and the seat fabric has achieved Rheinland Automobile certification, reaching the maternal and infant level standard, far higher than the same level, and caring for the baby every day.
Of course, active and passive safety design is also an indispensable configuration, the whole vehicle adopts 100% high-strength steel closed cage body structure, equipped with a front-end energy-absorbing box, the front door is also equipped with interactive anti-collision beam, and at the same time, under the blessing of highly sensitive rear reversing radar and high-definition reversing image, it can fully guarantee the travel safety of the driver and occupants.
Chery QQ Ice Cream also provides drivers with an economical and sporty dual-mode power switching system, so that ordinary urban life may occasionally indulge in a good feeling.
User first, to meet the needs of consumers diversified car needs
It is worth noting that Chery QQ Ice Cream is a product covering a diversified group of people, based on the user information learned from multiple channels, in-depth insight into the car needs, pain points and preferences of different user groups, and based on Chery's years of car-making technology accumulation, with the concept of scenario-based design, to create a fashion product with both use value and emotional value.
At the 2021 Chengdu Auto Show, Chery New Energy debuted two scene concept cars based on the preferences of women and hipster play crowds, "Peach Joy" and "Lightning". "Tao Huan Xi" focuses on the aesthetic preferences of young women and typical travel scenes such as daily transportation, short trips, and pick-up and drop-off of children, with a cute, rounded interior design style and functional customization for the scene, while meeting the user's expectations for appearance and practicality. It is reported that "Tao Huanxi" is scheduled to be mass-produced and listed in the spring of 2022, and the mass production car retains the main appearance, interior design and functional configuration of the concept car, and will achieve mass production on the basis of compliance with relevant laws and regulations. The "lightning" vehicle refers to the racing style design, the appearance integrates hardcore mecha elements, the interior shows the exclusive personal space of the hipsters, it is a scene car for male users, and the debut of the Chengdu Auto Show has accumulated a lot of popularity, and is expected to gradually become a customized mass production model.
Not only that, during the 2021 Guangzhou Auto Show, according to the demands of male consumer groups, based on the sci-fi imagination of space travel in the future era, with the space vehicle as the design inspiration, the scene car Boundless X created, and inheriting the appearance style of the space vehicle, Chery QQ Ice Cream added the concept of gamification in the design and layout of the car, and the "mobile game station" boundlessly appeared at the Chery New Energy booth, which received high attention from the market.
In the future, Chery QQ Ice Cream will continue to expand its product range according to the needs of user scenarios.
When it comes to Chery QQ ice cream, I believe most people may think of Chery QQ of that year, with its cute appearance design and excellent cost performance, Chery QQ once swept the small car market, and the figure of the streets and alleys is enough to prove that consumers love the Chery brand. Nowadays, with the rapid development of new energy and intelligent fields, the automobile market is also undergoing subversive changes, how to perfectly integrate the new needs of consumers such as technology, fashion, and personalization into the model has become the primary issue for the survival and development of automobile companies, at present, Chery QQ ice cream is the best answer chery gives to this.