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introduction
By the end of 2021, Mainland China had implemented a total of 2,423 recalls of automotive products, involving 91.3 million defective products. In the past 5 years, automotive safety recalls have occurred on average once every 1.6 days, and it is clear that product quality problems have become a "stumbling block" in the development of the industry.
Every Year in March, with the arrival of the 3.15 International Consumer Rights Day, quality and quality control have become hot topics that have attracted much attention, and on this special day, the complaint Jun still prepared a set of rights protection feast for everyone: exclusive big data analysis of 2021 car complaints. After all, in this advertorial and turbulent auto market, such an authoritative data on car defects is far better than those gorgeous advertisements!
New energy complaints
Complaints and recalls have surged
New energy has become a new "hard-hit area"
Under the "strong support" of the times and car companies, many new energy vehicles have lost their appearance, and they are more to pursue intelligent terminals, fourth space, emotional partners, intelligent robots, etc., and the quality of vehicles is gradually drifting away.
In the past 2021, hot events about new energy vehicles abound, Tesla's "roof rights protection", Euler's "core change storm", Extreme Kr 001's "color-changing canopy", etc., which can't help but make consumers question: Relying on state subsidies and licensing policies to get up, the quality of new energy vehicles is really passed?
Brand complaints
Complaints from independent brands exceed 40%
The problem of car machine has become a pain point for car companies
In recent years, with the innovation of technology and the recognition of the market, independent brands have risen rapidly in the domestic market, and sales performance and market share are rapidly increasing. However, it is embarrassing that with the continuous increase of the base, the number of complaints about independent brands is also increasing day by day, and it has shown a dominant trend, accounting for more than 40% of the sample, reaching 41.04%. In contrast, the proportion of complaints in The German and Japanese systems has declined slightly; while the Korean and French systems have continued to remain "sluggish", but in this context, will the polarization of the automobile market become more and more serious?
Geographical complaints
Guangdong continues to "win the championship" this year
Lu Su Zheyu followed
From the perspective of the complaint area, the most complaints are still in Guangdong Province, effective complaints reached 4970 cases, ranking first in the country for five consecutive years, followed by Jiangsu, Shandong, Zhejiang, Henan these four major provinces, the above provinces as China's automobile sales provinces, in the face of glamorous sales data, it is difficult to change the status quo of "large sales provinces that are complaint provinces". In contrast, there are generally few consumer complaints in the western region, especially in Tibet, where there are only 42 effective complaints, which shows that the gap between consumers in various provinces in terms of awareness of rights protection is still quite large.
Model complaints
Sedans/SUVs are evenly divided
Compact cars are the "main force"
It is not difficult to see from the proportion of complaints about models that with the cooling of the domestic SUV market, the number of complaints about SUVs has also decreased, and the gap between the overall and the car is getting smaller and smaller, of which the independent compact SUV and the joint venture compact car are still the "big head". However, it is worth noting that the original tepid MPV market has heated up significantly in 2021, and many manufacturers have entered this market segment, and the quality of "good and bad" has also made the number of complaints about MPV significantly increased, so consumers need to have a keen judgment before buying a car!
The subject of the complaint
Engine quality is a hidden danger
Electrical equipment problems "outbreak"
Unsurprisingly, the engine has indeed become the object of the most complaints again, and the complaints have reached 30% of the total, an increase of 5% compared with last year, so this aspect must be paid attention to. Among them, there are more complaints about engine noise, oil leakage, burning oil, many of which are still legacy problems before the brand, and the owner wants to solve it is really far away, so the high number of complaints is also "reasonable". In addition, the problem of electrical equipment has increased significantly, involving communication module software and battery control units, which are directly related to the safety of vehicle use, which is worthy of attention by manufacturers!
Factory response
Consumer complaints are increasingly valued
Some car companies have a response rate of 95%
According to the statistics of China Automobile Consumption Network, compared with previous years, the current car companies have paid more and more attention to consumer complaints, last year a total of more than 100 car companies accepted the complaints we sent, of which the total number of replies reached 32695, accounting for 70.39% of the total number of complaints, and like SAIC Volkswagen, Changan Ford, Dongfeng Xiaokang and other car companies The response rate has reached 95%, although the response rate of manufacturers is not equivalent to the actual case closure rate, but the high response rate means that manufacturers attach great importance to customer service satisfaction. It is also actively seeking to work with car owners to resolve complaints.
summary
The rapid development of the automobile industry has given consumers more opportunities to choose, but at the same time it has also brought more hidden dangers, coupled with the shirking of responsibility of bad manufacturers, making it more difficult for consumers to protect their rights. In addition, after all, the 315 party is only once a year, and most of the consumer's problems are difficult to be solved, so we should learn to use our rights, and when we encounter problems that cannot be solved, we can choose to complain as much as possible, perhaps because of your complaint, these problem cars can be directly recalled!
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