On March 14, the Cyberspace Administration of China (CAC) officially issued a document to solicit comments on the Regulations on the Protection of Minors Online (Draft for Solicitation of Comments). The Opinions put forward that online service providers such as online games, online live broadcasts, online audio and video, and online social networking shall set up juvenile models for minors' use of their services, provide services in accordance with relevant national provisions and standards in terms of period of use, duration, function, and content, reasonably limit the amount of minors' single-time consumption and the amount of accumulated consumption in a single day, and shall establish and improve game rules to prevent minors from indulging in online games.
The promulgation of the Cyberspace Administration of China's Regulations on the Protection of Minors Online is actually a positive signal for many game practitioners. As we all know, since the relevant criticism of "minors addicted to online games" appeared on the Internet in July last year, the approval of game version numbers has been shelved for a time, and for eight months, the State Press and Publication Administration has not issued a game version number. Such a long period of stagnant version numbers has also caused violent turmoil in the game industry, as many as more than 10,000 small and medium-sized game companies have been cancelled, and the entire industry practitioners are panicked and do not know the way forward.
During the period of stagnant version number, many game companies have also introduced their own "anti-addiction" specifications, trying to change the status quo of the industry through their own efforts, but due to the lack of clear norms, the scale of "anti-addiction" in fighting is still not clear. With the promulgation of the Regulations on the Protection of Minors Online (Draft for Solicitation of Comments), online game products have clearer standards for measures such as anti-addiction, and there are also clearer norms for the implementation of relevant measures. Under the specification, game manufacturers can also more effectively correct the product, and the "version number" problem that has plagued the industry for a long time may also be solved.
Perhaps many netizens who regard games as flood beasts do not understand that games will obviously affect the education of minors, why should the state continue to introduce norms to adjust the industry, or not a one-size-fits-all ban on it? The most critical reason is that the game itself is not only the most mainstream entertainment method in the current society, but also plays the role of many cultural exports and cultural rejuvenation. Most of the domestic game manufacturers, themselves are "dancing with shackles", when creating game products, not only to emphasize the entertainment and visual impact of the game itself, but also to play the cultural publicity effect of the game itself as much as possible to enhance the "positive energy" of the game product, in order to obtain social recognition, to help game products get rid of the traditional negative impression.
For example, the ancient style online game "Against the Cold Water", which has been praised by mainstream media such as CCTV for many times, is a representative of the circle with "cultural elements". "Reverse Water Cold" is NetEase's flagship martial arts online game, in the game development stage, NetEase has set a clear cultural input goal for the game, in 2019, "Reverse Water Cold" because of the launch of the Song Dynasty Spring Festival celebration, the real restoration of the Northern Song Dynasty during the Imperial Court, by CCTV and other mainstream media praise and praise, and in 2020, "Reverse Water Cold" and Jingdezhen Fuliang Ancient City cooperation, the style of this millennium porcelain capital in digital form restored to the game world, the Chinese traditional porcelain, porcelain, porcelain, The charm of cultural exchange is expressed in a novel way.
In addition to the accurate restoration of traditional folklore and historical ancient cities, "Against the Water Cold" also undertook the heavy responsibility of "carrying forward the essence of the country", the production team has cooperated with many opera masters who won the plum blossom award, the highest award for opera, to do motion capture and singing, accompanied by Hollywood-level motion capture technology in ultra-high-specification audio, in the game perfect reproduction of "Peony Pavilion", "Liang Zhu" and other classic songs, after the perfect restoration of Kunqu opera, Yue opera and Huangmei opera, the "Reverse Water Cold" project team also plans to restore Yu opera and more local songs to the game So that today's young people can still appreciate the charm of these national essences when playing games.
Games have outstanding contributions in entertainment and cultural output, and also need to take responsibility for the healthy growth of minors, so the Cyberspace Administration of China will refer to the opinions of all parties to restrain and guide the development of the game industry with clear regulations. After having clear guidelines, the issue of the version number that has plagued the industry for a long time may also be solved, do you think?