Douban score is an important platform service for many users to watch movies and evaluate, at the same time, the gray industry chain of brushing points and control evaluations and the chaos of fans" such as "raising numbers" fly together. In order to better ensure the neutrality of the Douban score, on April 29, Douban released a dynamic saying that it has launched the waterproof arms control evaluation function.
Cracking down on the rampant online water army may only be one of the links in the governance of the Douban platform. It can be seen that under the pressure of supervision, in response to the "Clear Lang" action and the implementation of the main responsibility, Douban recently suspended the well-known entertainment group "Douban Goose Group" again, and will offline the private group function.
Launched the "Waterproof Arms Control Evaluation Function" to remind users of abnormal evaluations
It is reported that when a work has just been released or just started, and the evaluation of normal users is not enough, the water army will create an atmosphere of all positive reviews or all bad reviews by mobilizing a large number of accounts to brush reviews and likes, and then guide public opinion and finally achieve the purpose of influencing the score.
Douban mentioned that with the vigorous development of the film and television market, the behavior of the water army is also constantly changing and developing. When the water army could not directly affect the Douban score by brushing points, it began to turn to the Douban short evaluation area, for which Douban launched the "waterproof arms control evaluation function".
According to Douban, when a large number of controversial or obvious short comments with water army characteristics appear in the short evaluation area of film and television articles, and these short comments have not been processed, the waterproof military control evaluation function will be turned on. Once the function is turned on, the short comment area of the film and television article will use a specific like strategy and sorting algorithm to randomly display some short comments, so that the water army cannot guide the public opinion of the short comment area by centralizing praise.
In addition, a warning sign will appear at the top of the short evaluation area, reminding users that the short review of the film and television drama is abnormal, please refer to it carefully.
The water army has a long history, and a comment offers between 20 and 100 yuan
In fact, the Douban water army problem has a long history, and in December last year, the "advanced review" incident of the two TV series caused heated discussion. The drama "Wind Rises In Luoyang" was delayed by an hour for some reason, but it received thousands of five-star reviews on time; in another drama "Who is the Murderer", the heroine has not yet appeared, and the short comments questioning the actors have been issued ahead of schedule.
According to nandu reporters, the water army company usually has a large number of Douban accounts to brush points, and according to the different quality of the accounts, a comment quotation ranges from 20 yuan to 100 yuan. If it is a Douban big V account, the quotation can even reach thousands or tens of thousands of yuan. Star fans are active in Douban "raising numbers" in order to play five-star praise to support idol works, or to give "home" (idol competitors) works a one-star bad rating.
At that time, Douban responded that in response to the evolved water army attack and the "number raising" brushing behavior, the algorithm, recognition program, and strategy of judging "abnormal scoring" and "abnormal users" in the background of Douban have also been updated and evolved in real time.
In this statement, Douban also mentioned that based on more than ten years of anti-water army experience, Douban has established a systematic and effective "anti-water army mechanism" to ensure that the Douban score can always neutrally restore the average view of the movie-going public. The "anti-water army mechanism" will run in the background 24 hours a day, identifying and cleaning up abnormal rating comments in a timely and effective manner to ensure the normality of the rating.
"It is our common responsibility and obligation to defend the fairness of scoring, and we hope that everyone can use product features reasonably and actively participate in them." Douban wrote.
Under supervision: The Douban Goose group has been deactivated, and the private group will become history
Nandu reporter noted that since last year, the governance of the Douban platform has been of concern to the Internet information department.
According to official statistics, from January to November 2021, the Cyberspace Administration of China instructed the Cyberspace Administration of Beijing to impose 20 disposal penalties on Douban, and repeatedly imposed a fine of 500,000 yuan on the top grid, with a cumulative fine of 9 million yuan. Subsequently, on December 1, the Cyberspace Administration of China interviewed the main person in charge and editor-in-chief of Douban and fined Douban 1.5 million yuan.
On March 15 this year, in response to the current serious network chaos in Douban, the Cyberspace Administration of China instructed the Beijing Municipal Cyberspace Administration to send a work supervision team to The Douban network to supervise rectification.
It can be seen that in order to implement the main responsibility, Douban has successively carried out a series of special rectification actions, including the special action of the Network Environment of the Qinglang Spring Festival, the special action of the Interconnection Nursery 2021, the special action of the chaos control of the rice circle, the special action of the Qinglang illegal financial information, the special action of the user account operation chaos, and so on.
It is worth mentioning that on April 14 this year, in the special action to rectify the chaos of the "rice circle", Douban stopped using a number of well-known entertainment groups, including the Douban Goose Group with 680,000 members. In view of the popularity and influence of the Douban Goose Group, many netizens jokingly called the Douban Goose Group "Goose Prince".
In fact, in September 2021, the Douban Goose Group was deactivated for two months. Different from the past, Douban did not explain the period of this suspension, and the people outside the group could not search and view, so the outside world speculated that this meant that the Douban goose group had come to an end.
In addition, Douban also announced that the offline private group will create an entrance, no longer support the conversion of public groups to private, and will stop the private group service on June 30.
Written by: Nandu reporter Huang Liling
【Further reading】
The water army into the Douban, the drama has not been broadcast comments have exceeded a thousand! Why is the brushing points controlled and evaluated involved in unfair competition?