At present, the world's most bullish drone brand is definitely DJI, just say two data, we will understand, in 2020, DJI has occupied more than 80% of the global drone market share.
In the domestic market share, DJI also accounts for more than 70%, ranking first among the world's civil UAV companies.
Even because of DJI's strength, there have often been reports on the Internet that the US military has partially used DJI's drones.
Such a powerful DJI, the United States is also afraid, so it also used its best "trick", that is, sanctions, and sanctions have been several rounds, such as not allowing American companies to sell chips and software to DJI, and once prohibiting troops from purchasing DJI's drones.
But I didn't think that there was no restriction on DJI at all, because DJI has its own core technology, from patents to chips, to various control systems, software, DJI independent research and development, or the use of domestic products to replace, so sanctions can not be imposed.
Yesterday, some media reported that this time the United States has changed a trick, by restricting chips, software, etc. can not get DJI, then limit the design of software.
Figma, a co-design tool valued at $10 billion, imposed sanctions on DJI.
According to online reports, Figma wrote to DJI because it was named on the sanctions list released by the United States. So Figma started freezing DJI's Figma account.
To this end, DJI reminds employees that if they use Figma, they should quickly use a private account to transfer the files.
I have to say that for enterprises like DJI, the United States is indeed poor in donkey skills, and such tricks have been used. After all, banning a design tool like Figma is only a little troublesome, and it actually does not pose a blow to DJI.
And this case also shows that with core technology, with its own chips, patents, software, etc., it is not afraid of others' stuck necks, and domestic enterprises must learn from DJI.