Interview with Hu Jun, Managing Director of Chongqing Xinte: The return is to set off a new wave

On August 12, Chongqing Xinte Automobile held a press conference in Chongqing and officially released a new electric mobility brand "Electric House". After the meeting, the upstream news reporter interviewed Hu Jun, managing director of Chongqing Xinte Automobile.

In 2020, Chongqing Xinte Automobile was reorganized, forming a new business entity and settled in Chongqing Changshou New Area. Through the introduction of new investors, the adjustment of the management team, the innovation of marketing models and other means, continuous innovation, continuous development.

Previously, Chongqing Xinte Automobile completed a new round of financing, and CDH Investment, Chongqing Changshou High-tech Zone and Shanghai Feimu Technology Co., Ltd. became new investors. According to Hu Jun, the development of new products and the accumulation of new technologies are the foundation of the long-term development of enterprises, so the company's funds are mainly used for research and development and marketing. At present, Chongqing Xinte Automobile has begun to have the ability of independent research and development in several fields, and with the help of the DOCK model, it fully integrates the collaborative research and development resources of the industrial chain.

Hu Jun said in an interview: "At present, China's new energy vehicle market tends to be saturated, whether it is traditional car companies or new car manufacturing forces are involved, and the competition is very fierce. Chongqing Xinte Automobile creatively develops the DOCK model, from the aspects of research and development, manufacturing, service and user, integrates superior resources, conducts joint research and development, and quickly adjusts the market strategy, which is expected to reduce costs and risks in future production and sales. ”

At the press conference, Chongqing Xinte Automobile launched the brand's first model, YOUNG Guangxiaoxin, including L400 and S400, with manufacturer guidance prices of 59,800 yuan and 65,800 yuan respectively. YOUNG Is also an A0-class hatchback product, positioning a fun and inexpensive pure electric scooter.

The reporter learned that at present, the electric car market competition is fierce, such as Hongguang MINI EV, Euler white cat, black cat and other models have seized part of the market, and the user reputation is good. Why did Chongqing Xinte Automobile break out of its own best-selling avenue among many strong opponents? Hu Jun replied: "High value, long endurance, large space and fun technology are the 4 core selling points of YOUNG Guangxiaoxin, which helps YOUNG Guangxiaoxin to have considerable competitiveness in the same level of models." ”

According to Hu Jun, Chongqing Xinte Automobile will not invest in the construction of factories, but will take advantage of the industry's rich production capacity to flexibly choose foundries according to the actual conditions such as market distribution. While reducing the input of heavy assets, it also greatly shortens the time to prepare for production.

In the future industrial layout, Hu Jun said: "Chongqing Xinte Automobile will pay great attention to the commercial field, and plans to open pure electric travel services, and is expected to launch new products for the commercial field market next year. ”

Although the competition in the new energy market is strong now, and the brand awareness and reputation of Chongqing Xinte Automobile have yet to be improved, Hu Jun said that he is full of confidence in the future sales of the new product YOUNG Guangxiaoxin, and these "old people" in the automotive industry in the team also want to make new things in the wave of intelligence, pure electrification and electrification.