It's too top-notch, this is Huanhuanjie's first feeling after experiencing Huawei's Qingdao flagship store. Although there is no beer in the store, the full of scientific and technological products and experiences makes people feel a slightly drunken sense of satisfaction and pleasure, is there a sense of alcohol in the air of Qingdao? Or did Huawei cast some magic in the store?
On the last day of 2021, on December 31, Huawei's Flagship Store in Qingdao entered the MixC Qingdao and officially opened its doors. Huawei's Flagship Store in Qingdao is located in the MixC Business District, one of the core business districts of Qingdao, with a total of two floors and a total area of 1269 square meters, located in the central core government affairs and business district of Shinan District of Qingdao City, not far from the seaview plaza "May Fourth Square" and "Olympic Sail Base", close to the seaside.
From a distance, the exterior design of Huawei's Flagship Store in Qingdao, which looks like a sailing ship, can be described as "living up to the beautiful scenery", and is deeply integrated with the air and sea in Qingdao. And "sail" as the design concept, from the perspective of time, space, form and other aspects of tribute to marine culture.
More importantly, in Huawei's sailing yacht, it is not only the beautiful scenery that you see, not only the sea breeze that you feel, but also the full range of products that Huawei has launched latest, including the most fashionable new HUAWEI P50 Pocket, smart glasses, HUAWEI WATCH D, AITO Q&I M5 smart car, and a small art voice "Ha Beer" to wake up the home party: the atmosphere lighting bonfire spotlight is turned on, the Sound X designated music is turned on, and the Delong automatic coffee machine, Vintage toasters, parkrod steaming ovens, etc. have also entered the working state, and you can have a carnival of intelligent life at home at any time. How can this not be hijab?
This is the whole-house intelligent experience brought by Huawei's Qingdao flagship store, and it also allows us to see the new lifestyle of the future zhilian era.
Technology products have always had the cold and hard texture of metal, and sometimes the more high-tech they are, the more people have a sense of distance. Moreover, in the era of intelligent connection of all things, the consumption trend is becoming more and more scenario-based, and the consumption service based on single products can no longer meet the diversified scene needs of consumers. How to make technology products bring consumers the convenience of life at the same time, but also bring a sense of pleasure, and even more can stimulate people's new passion for life?
Huawei's Qingdao flagship store, an offline store, not only allows consumers to find the "upper" passion for intelligent life, but also leads the new wave of technology consumption in the future of Zhaopin.
Fashion art is slightly drunk on the head:
Experience the latest and most comprehensive products in the "Yacht"
Huawei's Qingdao flagship store is not only in the shape of "sailing", its overall space design also draws on the spatial layout logic of the yacht, and the first floor is a highly functional display and sales area, including automobile display, 3C product display, etc., with high net height and open space. The second floor is an area with a strong sense of experience, such as the whole house intelligent experience area, consumer community, the net height is low, and the overall design is closer to the consumer, reducing the sense of distance.
Standing on the second floor, the unobstructed curved floor-to-ceiling windows make consumers feel as if they are on the deck of the cruise ship, the blue sky and the sea are in front of them, especially the floor slab between the first and second floors draws on the streamlined internal retreat section commonly used by the side line of the yacht, with the façade through the high LOW-E ultra-white glass, which not only creates an overall transparent visual experience, but also uses the inspiration of the sea whirlpool in the design of the staircase curve, and the two-way spiral rising line makes people feel the natural appeal of the second floor unconsciously. The circulation on the space not only pays tribute to the aesthetics of the ocean, but also brings a sense of immersion in the marine culture of consumers.
In the artistic atmosphere of architecture and space, consumers are also on top of Huawei's full range of products. There are 5 experience tables on the first floor, and the mobile phone products cover the Mate series, P series, nova series, of which the Mate and P series tables are more diverse, which can allow consumers to better experience and choose according to their own preferences. In addition, it also includes theme tables, wear tables, office desks, and a full range of display products and related accessories.
On the first day of opening the door, the flow of people was turbulent, and it was obvious that many consumers were going straight to the new products just released on December 23, the fashionable and artistic HUAWEI P50 Pocket mobile phone was rushed to play, the AITO Q&A M5 smart car attracted many curious eyes, and there have been consumers waiting for the car experience outside the car.
Whether it is a large smart screen, a whole house of smart products, or a smaller smart glasses, smart headphones, consumers can experience the future of the full range of products in the future zhilian era in the Huawei Qingdao flagship store, this set of architectural form, technology concept, cultural transmission and one of the fashion retail space, in the art space that pays tribute to the ocean, experience the intelligent life products that combine technology and art, which has begun to be slightly drunk.
Innovative personality scene experience: "Ha Beer" Hi on the head
Huawei's consumer business strategy for the next decade is a full-scenario smart life solution, focusing on smart home, smart office, smart travel, sports and health, video and entertainment, and other scenarios to build experiences. For Huawei's flagship store, the biggest challenge is how to display the use of Huawei's technology products in a limited store space and make consumers perceive it. In particular, Huawei's main whole-house smart solution since last year has experienced a full range of home smart in the store, which requires innovative design.
This time, Huawei's Qingdao flagship store has made bold innovations in the experience of whole house smart products. The smart home immersive experience space is decorated with real living room and dining room scenes, as well as smart home products on the second floor of the store. Huawei smart locks are installed on the door, sensors are installed in the house, and other smart devices, air purifiers, 360 sweepers and other equipment are connected through huawei gateways to achieve intelligent operation of the entire room.
In addition, there are equipment such as aromatherapy lamps and body fat scales. By restoring the home scene of the living room and dining room, the modern smart home scene is truly displayed. During the demonstration experience, it can be seen that through the smart host control of the whole house, the music and light show modes such as homecoming mode, home departure mode, movie viewing mode, and meal mode can be preset in the mobile APP, and the lighting and product linkage can be triggered to cooperate with the corresponding scenes.
For example, when you go home, first use your fingerprint to open the smart lock, then the living room speaker broadcasts a pre-designed welcome message, and then the entrance area light is turned on. When people enter the living room, the living room lights open, the curtain is closed, then the entrance area detects that no one is there for a period of time, the lights automatically go out. When the home scene is switched to the viewing mode in the home scene, the color temperature of the downlight in the living room will be automatically adjusted to 3000K, the brightness is 10%, the light strip is closed, the roller blind is closed, the TV plays the specified video, and after the playback, the lights and curtains return to the conventional state.
With qingdao's beer culture, Huawei's Qingdao flagship store specially designed a beer party mode, awakened by Xiaoyi voice "Ha Beer", then turn on the atmosphere lighting bonfire spotlight, Sound X designated music on, Delong automatic coffee machine, retro toaster, Bocui steam oven, etc. work mode, eat and drink dinner has been in place, hi on the head of the carnival waiting to open.
The new experience is not only the whole house intelligence, when the wisdom and travel collide, the Hongmeng cockpit is even more unforgettable. On the AITO Q&I M5 smart car, consumers can truly perceive that the mobile phone is the car key, no matter winter or summer, a key to open the air conditioning in the car to control the temperature. After getting on the bus, the car machine screen changes into a mobile phone screen in seconds, continues to listen to the music that has not been listened to, and dials the unfinished calls.
During the drive, the voice assistant can ensure driving safety, support stock inquiry, weather retrieval, encyclopedia, query date, car limit query, etc., and can also set the address of home and company by voice. When passing through tunnels or high-rise areas, you can improve the navigation accuracy through data such as speed, transfer, and body GPS. The more intimate experience is that the parking position can be sent automatically, without having to worry about not being able to find the parking location, which is too convenient for some female drivers who can't remember the parking location.
On the way home, through the Hongmeng system, you can also control the Huawei smart home devices at home in the car. Huawei's full range of intelligent products can be linked, such as the experience of office scenes, based on HarmonyOS mobile office multi-screen collaboration to achieve efficient creation, multi-screen collaboration, extremely fast connection, and in the Huawei smart screen experience area, a total of 6 Huawei smart screens are arranged in two rows, including V98, V85, V75S, V65, S65P, V55 models, giant screens of different sizes are very shocking, impressive is the home camera function, which is a new way to take pictures with smart screens. The whole family takes pictures neatly, which is a warm life.
Health is the most concerned area at present, Huawei's Qingdao flagship store is very creative in the sports health experience, consumers can understand the product functions through the 65-inch screen: wearing Huawei smart wearable devices, real-time monitoring of heart rate. In the store, consumers can wear the new HUAWEI Watch GT3 watch to monitor blood pressure instantly, and print out the test report in the store, and the product characteristics of "random measurement anytime, anywhere" have left a deep impression on consumers through this experience.
Whether it is the whole house intelligent, smart travel, or smart office, sports and health, many future life scenes have been innovative and personalized displayed in Huawei's Qingdao flagship store, allowing consumers to see the new passion of life brought by intelligent technology in the immersive experience.
Warm and intimate and comfortable: more than expected full service experience
The flagship store is in close contact with the consumer, the service becomes particularly important, and even the consumer's feeling is reflected in every detail from the beginning of the store. Huawei's flagship store has always focused on service, and in Huawei's Qingdao flagship store, the service has been upgraded by Huawei again.
For example, in the farewell process, for consumers who have purchased Huawei products, the experience consultant assists customers to open the box, and assists customers to set up their newly purchased equipment, software upgrades, data migration, etc., especially for some female consumers or older consumers, which not only facilitates them, but also allows customers to draw a perfect end in the store experience journey.
In the Huawei Qingdao flagship store, the store staff is not a salesman, but a leader of user experience, there are conscientious "financial experts", intelligent life "designers", and even "Mr. Teaching", fashion trends of the "color matching experts", because Qingdao is an international city, the clerk also has a language expert who knows Japanese and Spanish, serving all surrounding consumers, creating a community service flagship store, which is another innovation in service of Huawei's Qingdao flagship store.
The flagship store not only becomes a place to communicate and interact with consumers, but also provides services that exceed customer expectations, so that Huawei's flagship store has become another "home" for consumers, and this trusting product is the essence of service, and Huawei's Qingdao flagship store has found the essence of service.
For example, in order to allow nursing mothers to visit the store, Huawei's Qingdao flagship store has specially designed a private breastfeeding space that allows customers to breastfeed in a quiet area of the sales building. For customers with physical disabilities, Huawei employees will pay attention to the surrounding areas, help wheelchair users and elderly customers enter and exit the store in a timely manner, and ensure that customers with physical disabilities are treated like ordinary customers. In particular, service animals are allowed to enter the store with people with disabilities and licensed animal trainers without hindrance.
In addition to warmer and more intimate details, Huawei Academy, which has been well received, has opened a lot of popular activities worth punching in the Huawei Qingdao flagship store, covering photography, programming, art, and design, etc. Consumers can come to the store to experience their favorite courses and communicate face-to-face with their favorite big coffee.
The second floor of Huawei's Flagship Store in Qingdao is also specially designed with a service center, which includes four major regional functions, including the acceptance area, maintenance area, rest area, and download and backup area, providing consumers with consultation and answers, fault detection, product repair, value-added services (Yanchangbao), data backup, cleaning and disinfection, and mobile phone maintenance. For example, advance reservations and WeChat numbering, reduce queuing and waiting time, configure service backup machines, so that users have no worries when repairing mobile phones.
This is the first time huawei has merged its flagship store and service center into one, allowing consumers to achieve a comprehensive experience from purchase to after-sales in one store and enjoy one-stop service.
By transforming consumers from expected consumption to super-expected perception, thereby enhancing customers' sense of diversified store experience, Huawei's Qingdao flagship store has taken another big step forward in improving its service.
Conclusion: Behind the top is the new wave of consumption in the zhilian era
Young people like to use the word "up" because it represents a whole new passion.
Huawei's Qingdao flagship store is based on the artistic architectural design integrated into the blue sky and blue sea, a full range of fashion technology product displays, personalized smart scene experience and intimate and meticulous services, bringing every consumer a feeling of "on the top", which is the passion for the future of intelligent connected life, with scene display, space linkage, diversified product experience, so that consumers can get the ultimate personalized experience in the whole scene of home, office, travel, etc., so that technology can be integrated into every day of consumer life.
Although the development history of Huawei's flagship store is only two years, Huawei has become an industry leader in design, display, interaction, manpower, and operation. In Huawei's Qingdao flagship store, a fashion retail space that integrates architectural form, technology concept, and cultural transmission, we can see Huawei's leadership of the new wave of intelligent consumption in the future.
The avenue is invisible, Sharp once said, "so long success is mostly due to the invisible force, those beliefs, ideas and ideas that are difficult to figure out and grasp." "With the invisible but ubiquitous power to infect consumers, Huawei's Qingdao flagship store has done it, which is also the future model and model of the technology experience store."