To say that the most frequent word we have heard in the past two years is probably "thunderstorm"!
From the real estate industry to the financial industry and even stocks and funds, we have seen too many thunderstorms in enterprises in different industries in the past two years. If you want to find out which industry is relatively stable, it can only be said that the automotive industry is basically difficult to see thunderstorms, after all, for the Chinese automobile market with more than one billion people, as long as the product strength of a car company is not very bad, there will always be a corresponding consumer group to pay the bill, although it sounds a bit lingering, but it is better to survive than to disappear.
However, it is such a relatively stable industry, as long as it does not die, it can survive the industry, but there is a car company that has been "marching forward" on the road to death, it is BAIC New Energy! It is reasonable to say that as a car company with a state-owned enterprise background and enjoys the right to operate independently outside the group brand, it is neither short of money nor lack of people, and it also does not lack a strong background to endorse the brand, with such unique innate conditions of BAIC BJEV, many people do not understand why it has to die all the time?
Speaking of BAIC BJEV, I don't know if anyone remembers that it stepped on Tesla to the top of the global sales of new energy pure electric vehicles in 2017. In fact, in those two years, relying on the outbreak of the domestic commercial operation vehicle market, BAIC BJEV's sales performance overwhelmed the crowd to achieve continuous sales championships, as for whether the orders it obtained were derived from the background of state-owned enterprises, we will not dig today, we can only say that BAIC BJEV's products did establish a good user reputation in those years.
Just when everyone thought that BAIC BJEV would sit firmly in the seat of the big brother in the industry after that, it expressed its "refusal" to this!
First of all, in 2019, BAIC BJEV handed over a very interesting annual financial report, its net profit after deducting non-operating gains and losses in this year was a loss of 870 million yuan, but after receiving 1.04 billion government subsidies, its net profit for the current year was 92.0101 million yuan, and the money it lost was let the state take it, which caused a huge controversy for a while.
However, what is even more shocking is that BAIC BJEV has handed over a huge loss of 6.48 billion yuan in 2020, and also handed over a huge loss of up to 4.8 billion to 5.3 billion yuan in the past 2021, and now many people have not understood how it is a "feat" of losing more than 10 billion yuan in two years! It should be known that BAIC BJEV announced that the R&D expenses are 10% of the annual sales, and this series of investments plus various operating costs, more than 10 billion yuan can not be spent in two years!
Just as the so-called no comparison is no harm, we may wish to compare the current market performance of those new car-making forces brand, people in the situation of tight funds and eager to break into two pieces of flowers, can not do two years of loss of more than 10 billion yuan, as a state-owned enterprise BAIC New Energy can really refresh everyone's cognitive ceiling. Obviously, the vast majority of people inside and outside the industry question that such a huge loss cannot all be attributed to the operation, and it cannot appear as a thief in the name of the people.
This really makes everyone guess correctly, some time ago, the exposure of the BAIC BJEV million corruption case shocked the industry instantly, as the assistant director of BAIC BJEV Marketing Company Xu Feng in the "EU, EX" and other projects to seek improper benefits, suspected of more than one million, and finally for the crime of bribery, bribery was tried and sentenced to seven years in prison. However, he is not the only thief, but also Cao Bin, director of the Marketing Communication Department, who was also dealt with in another case, and Lu Hao, who was the deputy general manager of BAIC New Energy Marketing Company, was also taken away by the Shanghai police for investigation!
Boy! Really do not dig do not know, a dig out a large number of huge corruption of the family thieves, according to the BAIC BJEV official in the past two years in the past two years continued huge losses to explain: due to the company's sales did not meet expectations and continuous research and development investment and continuous marketing caused. I believe that everyone will laugh after reading it, and really take the people who eat melons as fools? Behind the loss of up to 10 billion yuan in two years, it is impossible to participate in corruption only these few senior leaders who have been arrested, I believe that if the relevant departments continue to investigate, then more higher positions will be picked out within BAIC BJEV, let us wait and see!
Hero Car Talk: With the release of sales in February, THE SALES PERFORMANCE OF ONLY 731 UNITS OF BAIC BJEV HAS ONCE AGAIN BECOME ITS CATALYST! It should be known that in addition to the extremely tragic sales results, BAIC BJEV has entered the risk list of car companies issued by the Jiangsu Provincial Development and Reform Commission, and if BAIC BJEV continues to lose money this year, then its stock will also be forcibly delisted! If you say that at the moment to evaluate BAIC BJEV in one sentence, you can only say: Standing on the outlet, pigs can fly, why did BAIC BJEV not fly?