When the post-00s Yi Qianxi spoke for BMW, Xiao Zhan spoke for Audi in 91... You can clearly see that a new world of consumption belonging to Gen Z is coming.
Unlike their predecessors, Gen Z hipsters tend to project more emotional attributes on their cars. Growing up in an era when China's auto industry was soaring, Gen Z never saw cars as a means of transportation in the traditional sense, but more of a social label, a companion, and even a "family" that guarded them on the road.
Cars, to have a "human flavor"! This is a factor that Gen Z hipsters attach great importance to when buying a car, plus Gen Z's unique preference for electronic technology features, and the intelligent travel experience is particularly attractive to them. After all, a reliable companion must also "understand himself", "think" and "can evolve" in order to better work together and enjoy life.
Compared with CR-V and Rongfang, Lingrui, Haoying and Tanyue are relatively new products. For Generation Z, it is already more "tide point" appeal. Today we will compare these three cars and see who the Generation Z hipsters will love more.
Hipster crowds, out of the street must be stylish
In this day and age, there are almost no secrets in everyone. Which circle do you really belong to? Dress, makeup, bags, perfumes... Revealing almost any answer you want to know, you can guess eight or nine points without opening your mouth. This, which is the appearance, determines the type.
So, the car, the temperament is so important, it determines in which circle gen Z is more popular. The three cars we want to compare today are exactly the types of temperaments that are completely different.
Lingrui should be said to be an aura elite type, which is very suitable for the Z generation in the rising career period. First of all, it has a very strong American style, and the new "potential energy aesthetic" integrates the genes of the Ford family, giving people a very strong sense of visual impact. The front face façade design, inlaid with a polygonal 3D honeycomb grille like black dragon scale armor, horizontally extended split headlights, and the widest body of the same class 1935mm, make Lingrui very "town field" when driving in front of you, and the trend tension is full.
At the same time, Lingrui is also a "master of playing lights", 64 kinds of atmosphere light colors, and the center console single-handedly grasps the various senses of atmosphere in the car. On the one hand, it fully meets the wishes of the new generation of customers, and on the other hand, it starts the setting of multiple scenario modes such as surround, welcome breath, and door opening warning, giving enough "sense of ceremony" and "sense of respect".
Tanyue should be a typical conservative, suitable for the low-key traditional Generation Z. Viewed from the front, tangaku front nets are hexagonal in design with chrome stripes embellished. On the side, a wider front and rear fender design is adopted to enhance the stylish dynamic of the appearance, while the slipback design style, silver chrome stripes run through the entire rear, plus the layout of the chrome double tail row, which highly emphasizes the sporty features.
Tanyue's careful thinking is also used in the contour line of the star-rail aluminum alloy roof, and an aluminum decorative strip that runs through the roof is like a meteor crossing the night sky, outlining the "star-rail-like" roof contour line, which looks very exquisite as a whole.
Tanyue offers 6 colors, including polar white, Caribbean blue, corolla gold, star glow gold, rose red, and vibrant orange, obviously trying to catch young people from the color system setting. But I have to say that the too iconic "volkswagen" front face makes it difficult to really have a sense of youth.
So, what is Haoying? More like a moderate and heavy style, Gen Z may not eat this set, but they can't stand their parents' generations to love this model.
In terms of appearance design, the family-style design style is adopted, the front face is full of heaven, and the oversized chrome-plated middle net runs through and matches the slender LED headlights, highlighting the stable temperament. The design of the taillights, the main taillights are hidden horizontally under the rear windshield, while the turn signals are distributed on both sides of the rear windshield, embellishing the personality belonging to Haoying.
Haoying's cockpit also provides intelligent multi-color atmosphere lights. Although the richness is not as good as Lingrui, the moment it is lit, it can also improve the sense of grade in the car, regulate people's emotions, and thus enhance driving pleasure.
Hipsters play, who has the most "sensible" car machine?
For Gen Z, "car space" has too many uses, offices, powder rooms, video rooms, lunch breaks... It is best to carry it all-round in one car. And this "variability" mainly depends on black technology.
Lingrui double 12.3-inch suspension integrated smart interface screen, let people shine. The car screen is larger and clearer than its peers, and the full sense of technology seems to reflect the future form of electric vehicles. For the joy of Generation Z, the large widescreen in the car is definitely the "best in-car cinema"-like feeling, and the parking lot nap to watch a movie experience is first-class.
In addition, Lingrui also built-in Tencent TAI 4.0 system, which is Tencent's official intelligent cockpit service system specially tailored for Jiangling Ford Lingrui. Generation Z uses the highest frequency WeChat, which can achieve one-click start in the car and supports various voice, video, and text interactions. Hipsters can use the car as the best private office.
The biggest highlight is the "meta-universe-level" AR real-life car navigation system. Through the fusion of AR enhanced display technology and map and sensing data technology, the navigation screen seen by the driver is exactly like the "real field of view", immersive and extremely realistic.
In the past, the "second reading" 2D flat map skill, the old driver often for many years to develop; but to Lingrui here the driver has no threshold at all, the driver does not need to read the map ability. Watch this kind of AR real-life navigation, driving is as easy as playing a racing game, and you no longer have to worry about misleading and choosing the wrong elevated entrance.
At the same time, this car machine system also supports Baidu Carlife and Huawei HiCar mobile phone interconnection. The new car also supports OTA remote upgrades, this kind of equipment, which can only be seen in the new forces of car manufacturing in the past, which shows that Lingrui has done enough homework in the field of intelligence.
Compared with the former, Tanyue's car machine system is slightly decent, equipped with Volkswagen's latest CNS3.0 intelligent car navigation infotainment system, and the full glass screen has no physical button design. Support voice control, networking - intelligent connection control car, intelligent navigation, intelligent voice, intelligent entertainment, gimmick is not large, the functionality is also rich, daily needs almost all of them are equipped.
Tanyue navigation, there is no AR live mode, but support 3D mode. The buildings displayed on the screen are more three-dimensional, and by comparing the actual road conditions, the probability of running the wrong way is greatly reduced.
Let's take a look at Haoying's Honda CONNECT intelligent guide interconnection. The current 3.0 version is basically the best engine system in Honda's current production car. But at a glance at the past, there will still be a feeling of "old antiques" in the last era. This car-machine system includes real-time road navigation, congestion avoidance guidance, 3D image display function, smart parking lot payment function, online music/radio, emergency call service.
Although the navigation system belongs to the global satellite positioning navigation, it is not afraid of the absence of a network. But there is also a lack of heavy experience, one is that the screen is small, the resolution is low, and the driver is easy to be distracted by the screen, resulting in accidents. Second, the response speed of the car is too slow, and the key moment loves to drop the chain, which is easy for the driver to miss the important entrance.
Perhaps, the generation of Z hipsters have different identities, and their appearance and temperament preferences are different. However, from these comparisons, it is not difficult to find that in the field of intelligent black technology, Lingrui has been at least 5 years ahead of haoying and tanyue models, and has been completely in line with the intelligent level of new energy. I'm afraid that intelligence is still in the "grandfather, father generation" traditional SUVs, if you want to get the hearts of young people, you really have to work harder.