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Apple, the American tech giant, was fined 30 million euros in the Dutch market, and the key is that the fines are constantly stacked, and no one knows when the fines will stop. According to the Dutch, Apple will be fined 5 million euros a week without changing the rules until Apple corrects it.
Who knows that Apple insists on its own rules and practices, and has not corrected them. Will Apple one day correct it? What about China's approach?
Apple was fined 30 million euros by the Netherlands
Apple holds the iOS operating system, has hundreds of millions of user groups around the world, and has formed an ecological family barrel. The implementation of equipment in all aspects is very perfect, including some rules and regulations.
For example, the Apple App Store has not been able to use third-party payment systems, and under the application of Apple Payment System, Apple will extract 30% of the service fee. On this point, Apple users are very clear, because the excessive commission allows developers not to increase the price of the service.
It's also an app, but users of Apple's phones may face a higher purchase price than Android. It's not that developers are reluctant to offer peer-to-peer price services, it's that the cuts from Apple's system are too high.
Regarding Apple's excessive commission, just the developer's dissatisfaction may not form too much feedback effect, seeing that Apple has not changed, the antitrust departments in some countries have begun to include Apple's 30% of the draw problem as part of the work content.
Among them, the Netherlands is very resolute in dealing with this matter, first making a request for Apple to open third-party payments, and then issuing a final notice to Apple, saying that if the rules are not changed, it will be fined 5 million euros per week until Apple makes a rule change that satisfies the Netherlands.
But apple has not amended its rules since the Netherlands issued its first 5 million euro fine, and the biggest change in the rule system is to adjust the 30% draw to 27%.
This degree of correction has not changed much, and there is a very large gap with the liberalization of the third-party payment system required by the Netherlands.
On the one hand is the Netherlands's continuous fines, on the other hand is Apple's unwillingness to compromise, in the state of stalemate between the two sides, the Netherlands said to do, now Apple has been fined 30 million euros by the Netherlands, equivalent to about 200 million yuan, it can be said that Apple is planted this time.
But the amount of the fines doesn't shake Apple's roots, which are a dime a dozen based on Apple's $2.66 trillion market capitalization as of March 9.
But it is not a matter of being fined all the time, Apple is not short of money, the wealth can still be carried on, and the money that is fined will not be earned back in a long time. The problem is that Apple's image may be affected, and how consumers in some countries will feel when they see Apple like this.
At Apple's level, image influence is more important than some wealth. So will Apple one day correct it?
Will Apple correct it?
To understand whether Apple will correct the rules and meet the requirements of the Netherlands, you must first know what benefits Apple will bring if it does not correct. What makes Apple not compromise even if it faces a fine.
Perhaps it is the ecosystem that Apple has established for a long time, and everyone knows that Apple iOS is a closed source operating system and has not been opened to the outside world. Unlike Google's operating system, which is open source, Apple has to spend more time and effort maintaining the iOS ecosystem.
Let the App Store be developer-oriented, and users can provide good ecological environment services. From the application review on the shelves, to providing user downloads, to users in the application for a series of recharge, purchase and other payment behaviors, Apple's iOS operating system ecology will be directly involved.
This process brings users, the developer's experience is very smooth, there are no unnecessary steps, users do not have to worry about downloading virus programs in the iOS system, because the Apple App Store as the only download channel, to a large extent to ensure that users are not invaded by malware.
These ecosystems are the effects of Apple's efforts for a long time, so from Apple's point of view, charging 30% of the service fee is to better maintain the ecosystem.
Only by maintaining such an ecosystem can Apple continue to gain user recognition and receive huge revenue guarantees. Therefore, apple corrects the App Store's commissioning rules and is unlikely to let go of third-party payment systems.
Of course, there are no absolutes, the Netherlands is not the first country to ask Apple to change the rules, South Korea is even more clear that Apple is not allowed to force developers to use its payment system, legislation requires Apple to completely liberalize third-party payments.
Apple later agreed to South Korea's request to allow Korean developers to use third-party payments within the app, but Apple still charges commissions on third-party payment systems. It is equivalent to saying that it is just a different way of charging, but the fee is still to be charged. It is estimated that South Korea and Apple will have further discussions in the future, and it is not known what the specific performance will be.
summary
The Netherlands, South Korea have all taken action, one to take fines, one to push for legislation, so what about China's approach? In fact, the Chinese market has great inclusiveness for Apple, and there has never been any explicit requirements for the commission rules of apple's App Store.
But this does not mean that Apple can sit back and relax, the Mainland Ministry of Industry and Information Technology has decided to promote the unification of the charging interface, when the time comes, where Apple goes, it depends on Apple itself.
What do you think about that?
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