Every Apple launch attracts the attention of tens of millions of people, and this year is no exception. At the spring conference just past, Apple's five new products were released together.
Shell "reborn" iPhone13, performance explosion of M1 Ultra, chip upgrade of the iPad Air, the appearance of the same performance of the iPhone SE 3, and the first appearance of the Mac Studio host, Apple with practical actions to show that the consumer electronics market pattern has changed again.
Starting from today, many Android mobile phone brands, host manufacturers, tablet manufacturers, and chip manufacturers will face new challenges. The newly released apple new products will participate in the market competition with a new attitude. In the end, what is the charm of these products, small black belt let's take a look!
iPhone 13 - technology is mainly based on shell change
Before this conference, many bloggers speculated that Apple will bring a new purple version of the iPhone13, of which the First American designer Best Design @rendersbynai, which gave a rendering of the iPhone13 Pro. Unexpectedly, in the early hours of this morning, when Cook was officially released, it was a new green color.
The Phone 13 Pro series is paired with Cangling green, using multi-layer nano-scale cermet to create the entire body surface, and the iPhone 13 series is paired with green, with a delicate tonal aluminum metal frame and a precision polished glass back plate. In addition to color matching, performance, camera modules, water resistance, dust resistance and even price are no different from the iPhone 13 series products released last year.
In general, Apple once again interpreted the sentence: "Technology is mainly based on shell replacement." The new Green & Green will be available for pre-order on March 11 at 9 p.m. and will go on sale on March 18.
iPhone SE 3 – Android mid-range killer
The green version of the iPhone13 with new bottles of old wine does not have many highlights, and Apple's subsequent iPhone SE 3 is the real opening product. The same A15 chip as the iPhone 13 is half as cheap as it is. As the third generation of the affordable iPhone, the core selling point of the third generation iPhone SE is the price.
At present, the sales of Android mobile phones in the field of high-end machines are far less than in the fourth quarter of last year, and Apple has returned to the first throne of domestic market share after six years, and at a price of more than 6,000+, Apple's advantages are unprecedented. In this context, Apple is obviously not satisfied, the launch of the iPhone SE 3 is to seize the mid-range machine market.
iPhone SE 3 adds 5G functions, and the performance of the A15 chip is one grade ahead of Qualcomm and MediaTek chips. On the performance alone, not to mention the Android mid-range mobile phone, even the Android flagship machine at a price of 5000 -7000 yuan is not the opponent of the iPhone SE 3. Such a strong mobile phone, as long as 3499 yuan, I have to say that Apple is likely to set off a "bloody storm" in the mid-range machine market.
Of course, in order to avoid the iPhone SE 3 affecting the sales of iPhone13 series mobile phones, Apple still added many restrictions to it, such as the unchanged template for 10,000 years, the big black edge up and down, and the same shell as the iPhone8, which made many fruit fans feel frustrated. The 4.7-inch screen, Home button and Touch ID feature, and 64GB of storage seem to be a reminder back to three or four years ago. The 12-megapixel /1.8 aperture wide-angle camera isn't powerful enough to compare with the iPhone13. There are even many fruit fans who believe that the new iPhone SE 3 is purely a "clear inventory" product.
In summary, Cook is still the "knife-precise" cook, and the product configuration and price are extremely in place. Powerful performance is enough for the iPhone SE 3 to crush all Android phones, screen size, battery level, camera and other areas of castration, but will not let the iPhone SE 3 threaten the iPhone13 series of product sales. In this regard, Xiao Hei can only say one word - "serve".
iPad Air 5 – Performance takes off in place
Who would have thought that a chip released two years ago could also surprise today's consumers. It is nothing else, it is the cross-era product of the Apple M1 chip.
Two years ago, Apple paired the M1 with the MacBook, killing a bunch of laptops; a year ago, Apple paired the M1 with the iPad Pro to let tablet players realize what a "moment of terror" is. Now, Apple has once again delegated the M1 and equipped the iPad Air with the M1 chip, directly allowing the iPad Air 5 performance to take off in place. A chip lasts for two or three years, and each time it can surprise users, and it is estimated that only Apple can do it.
Of course, what supports Apple is not the fan feelings, or the strong research and development strength behind it. According to the performance list of mobile chips produced by Geek Bay, the performance of M1 is much stronger than chips such as A12Z and A15, and the performance index is even twice that of Qualcomm Snapdragon 8Gen1. Such a powerful performance, let alone put in this year, even next year belongs to the "true fragrance" chip. If Apple releases an iPad mini equipped with M1 in the second half of this year, it will be very fragrant.
Back to the iPad Air 5 itself, Apple matched it with five colors: deep space gray, starlight, pink, purple and far peak blue, and the screen is still the same 10.9-inch Retina screen as the previous generation. The front still has no bangs, retaining the design style of the previous generation.
Compared with the previous generation, the iPad Air 5 mainly upgraded 5G features, 12 million front cameras, and support for Apple Pencil 2 generation and magic keyboard. All in all, the iPad Pro should have the features of the iPad Air 5 all. The upgraded iPad Air 5 has a role in AR creation, 3D design and more. Later, the iPad Air 5 can also be called a productivity tool. In a way, many thin and light costs are even inferior to the iPad Air 5.
Compared with the latest generation of iPad Pro, iPad Air 5 is only slightly inferior in the number of cameras and screen quality, and small partners who do not care about this can give up iPad Pro and buy iPad Air 5 instead.
In terms of price, the iPad Air 5 starts at 4399 yuan, which is even 400 yuan cheaper than the previous generation, except that there is no 128GB version, and this generation of iPad Air seems to have no drawbacks.
Apple glue black technology, performance and its explosion
When Huawei encountered chip sanctions a few years ago, a layman said that two 14nm chips stacked together can create a chip comparable to the 7nm process. As soon as this statement came out, it caused ridicule from various digital bloggers, and everyone felt that the glue chip was extremely unreliable.
However, at the press conference in the early hours of this morning, Apple once again surprised people. The M1 Ultra, the supreme king of Apple's M1 family, is actually just "glued" together by two M1 Max chips. From the perspective of an outsider, it can really be regarded as a surprising "glue" process.
Specific to technology, Apple uses a custom package architecture to package two M1 Max into a single chip. This scheme gets rid of the performance and energy consumption losses that were previously connected through the motherboard, and is spliced into the M1 Ultra with explosive performance.
How strong the M1 Ultra is, we can look at a set of data, at 40W power, the M1 Ultra can achieve the same performance of a 16-core desktop processor, and at 60W power, it can achieve 1.9 times the performance of a 16-core desktop processor. And this so-called 16-core desktop processor refers to Intel's latest Core i9-12900K processor.
If this data is true, then Apple has achieved performance and power consumption to achieve better performance with less power consumption. In terms of GPU, the M1 Ultra is equivalent to 8 times the performance of the original M1. Such data can only make people applaud loudly.
In layman's terms, most of the top desktop computers are installed in the group, and most of them choose the i9-12900K and RTX 3090, which represent the highest configuration for individual users of non-Apple platforms. The M1 Ultra, on the other hand, achieves the same or even higher CPU performance and GPU performance with just one chip. In addition, Apple has also greatly reduced power consumption, with the CPU reduced by about 100W and the GPU by 200W.
Since the birth of the M1 Ultra, the pressure on CPU and GPU manufacturers such as Intel, Nvidia, and AMD has doubled. In the last one or two years, the chip arms race will inevitably open again. The small partner who installed the machine can wait, and the fruit powder can quickly start with the product of the M1 Ultra.
Currently, Apple only comes with the M1 Ultra on Mac Studio consoles. This console, which can be understood as an upgraded version of the Mac mini, is exactly the same width and depth as the Mac mini released in 2020, but the height has changed from 3.6 cm to 9.5 cm. The extra height apple uses to put more interfaces with the cooling system.
Mac Studio has 4,000 cooling holes that together form a unique cooling system. The front of the fuselage has two Thunderbolt 4 ports and an SDXC card slot, and four Thunderbolt 4 ports, 10Gb Ethernet port, 2 USB-A ports, 1 HDMI port and 1 3.5mm audio port on the back.
Taken together, Mac Studio has exploded performance, complete interfaces, and almost no drawbacks. If there are drawbacks, the M1 Ultra version of Mac Studio starts at $29,999. However, that may not be the shortcomings of the product, but the shortcomings of Xiao Black's own.
iPhone 13 Green Edition reborn, iPhone SE 3 and iPad Air 5 with powerful chip dimensionality reduction strikes, M1 Ultra performance is invincible. It can be seen that the core competitiveness of the products released by Apple this time is basically on the chip. Through the technology of leading the industry, the competitors are far behind in performance, which may be apple's unique charm!
Source: pixabay, Apple's official website