The 315 party is coming, and in the face of the most trusted public opinion position of Chinese consumers, many companies are always tightening their nerves to prevent them from being on the list. The same is true in the face of consumers in the automotive sector. After exposing the problems of Ford and Infiniti last year, the relevant car companies are facing tremendous pressure in terms of public opinion and sales.
At the same time, under the prevailing new energy outlet in the past two years, a number of new force car companies have also developed rapidly, and sales have continued to grow. The degree of intelligence, vehicle materials and configuration of the new power models are relatively advanced, so they are also favored by many consumers. But as the voices increase, so do the problems we face. Problems such as vehicle breakdowns, consumer complaints, spontaneous combustion of vehicles, and brake failures are constantly occurring. In response to the rights protection incidents in the past two years, Tesla, WM and other new power brands are in the complaint list. Although the names of these companies did not appear in last year's 315 party, will they be so lucky at this year's 315?
The roof rights protection is vigorous, Tesla will only set up a legal department and educate car owners?
Although it has been almost a year since the female owner's "roof rights protection" incident, the owner is still continuing his own road of rights protection. In February this year, it said that Tesla still did not show the complete background data, and said that it would continue to defend its rights. First of all, from the perspective of the female owner, the car company is slow to show the completion data of the vehicle's background, and it is impossible to judge whether the vehicle brakes are really faulty. Tesla has been deadlocked for a long time, and finally the public opinion has passed, and it can be said that there is no blow to Tesla. However, for the owners of rights protection vehicles, it has seriously affected their lives. Therefore, Tesla, who stood in such an embarrassing scene, seemed to be more suspicious. Of course, this is only the speculation of the editor, and the specific truth shall be subject to the court's ruling.
The accident of Tesla's models can be described as obvious to all. However, whether the cause of many accidents is a vehicle quality problem or the owner of the car improperly, there is still no definite conclusion. Moreover, Tesla will use legal channels to deal with disputes with users in the face of the owner's protection of rights and protection of its own rights and interests. At the same time, most of the problems remain unknown to date. However, Tesla CEO Musk has also admitted that it is very difficult to control all the details of the vehicle in the production process.
At the same time, in 2020, Tesla was also interviewed by the Ministry of Industry and Information Technology for illegally assembling HW2.5 components. In 2021, it was once again interviewed by five departments including the State Administration of Market Regulation. This year, Musk was exposed by netizens that the differentiation of knee air bags at home and abroad and other issues failed to get a positive response from Tesla. For car companies that are so worried about quality control, although Tesla failed to make the list at the 315 party last year, this year may be doomed.
Frequent spontaneous combustion and lock electricity, the owner of the car together said that "315 does not see and does not disperse"
In addition to Tesla, another headache of new energy vehicle companies is estimated to be Weima. Previously, WM Motors was on fire because of the frequent spontaneous combustion accidents in just two months. Since then, WM Motors has announced a recall of more than 1,000 WM EX5 and WM EX6 models, and officially said that it has opened a recall due to quality defects in the vehicle's batteries.
At the same time, a few months later, another Wei carriage owner defended his rights and said that there was a "problem with locking electricity." The original WM EX5, which was officially marked as having a cruising range of 400KM, was more than halved by more than half of the WM official power locking behavior. Therefore, a number of Weima car owners jointly issued a lawyer's letter to WM Motors and asked WM Motors to respond to whether there was a quality problem in the vehicle's power battery. Due to the delay in giving a reply from WM Motors, in February of the same year, WM users continued to launch collective complaints online and complained again about the problem of locking the electricity. What's more, there are problems such as car owners releasing WM in the form of songs to deceive customers. At the same time, WM has always adopted a cold treatment attitude, and the collective complaints and multiple questions of car owners have not received any official reply.
WM Motors can be described as a lot of anger this time. Moreover, when the 315 party was approaching, the owners of the Wei carriage collectively shouted and issued an ultimatum to inform the Weima officials that if they did not deal with it, they would meet at 315 and not disperse. In the face of this incident, WM Motors has always chosen the way of cold treatment and turned a blind eye to the owner's complaints. On the contrary, it showed that the Weima official did not dare to respond because of his lack of heart. If WM Motors continues to refuse to deal with it, the possibility of being on the 315 list is extremely high.
In the face of continuous chaos in the industry, it is also necessary to restrain the progress of special festivals such as 315. Especially in new energy vehicle companies, in the pace of technological exploration, mistakes are inevitable. It is not advisable to take a cold treatment and a war of time attrition. When there is a problem with the quality of its own products, it requires active communication. Instead of being like WM, turning a blind eye to the owners' complaints. At the same time, Tesla's approach is not advisable. The differentiation of safety configurations at home and abroad and the multi-faceted protection of car owners always end in a quiet end. In the end, only the old owner's heartbroken, the new owner's avoidance. I hope that in the future development of car companies, they can assume corresponding social responsibilities. Ignoring it and playing tai chi on the owner's problem will only deepen the contradiction between the owner and the enterprise. In turn, their own brand image is damaged, and the gains are not worth the losses.