Beijing Winter Olympics preparation and holding process, led to 300 million people to participate in ice and snow sports, greatly stimulated the public's enthusiasm for ice and snow, now the Winter Olympics has just ended, winter will also pass, how to continue the public's enthusiasm for ice and snow, so that the people continue to love ice and snow sports, will become a key factor in the sustainable development of ice and snow sports.
This requires practitioners to innovate their thinking, make useful explorations and attempts, and also need to support subsidies from government policies to further promote the effective integration of ice and snow sports and public fitness, so that ice and snow sports can become people's leisure and fitness habits, which will be the development direction of long-term promotion of ice and snow sports.
Break through the limits and bring ice and snow sports to you and me
Snow sports have strict requirements for the venue and climate, which is also the biggest obstacle. Most ice skating and ski resorts are built on the outskirts of the city, which increases the cost of commuting time for people to participate in snow sports. But in fact, as long as you make full use of the resources of urban parks, rivers and lakes, etc., and transform them into small and medium-sized outdoor skating rinks and ski resorts in winter, you can still carry out ice and snow sports, and the restrictions will be easily broken.
For non-winter seasons and southern cities, the establishment of rollerblading and dry snow fields, simulated ice skating and skiing are also unique ways to participate in ice and snow sports. More importantly, rollerblading and dry snow break through the restrictions of seasons, climate and regions, and can truly be slippery in all seasons and can be sliding anytime and anywhere. Although there is a certain difference from real ice and real snow, it feels very close to skating, as a basic training and supplementary exercises in the non-ice and snow season, rollerblading and dry snow can break through various restrictions and truly bring ice and snow sports to you and me.
Innovative forms, ice and snow sports can be simpler and more fun
Most people have zero foundation for skating and skiing, and if they have not participated in it, they will think it is difficult in their consciousness, but in fact, the threshold for entering ice and snow sports is very low, as long as they overcome fear, maintain balance, and slowly master the skill feeling and muscle memory, everyone can slide up like a decent. In recent years, in the promotion of ice and snow sports, many regions have launched free public welfare experience classes and experience vouchers, so that more "zero foundation" people can get started and like ice and snow sports.
In fact, the scope of ice and snow sports is very wide, in addition to the traditional sense of skating, skiing, curling, ice hockey, snowmobiles, sleds, ice and snow sports can also be more fun, ice monkey, ice slides, snow yo-yo ball and a series of ice and snow games can also achieve the purpose of ice and snow sports.
As long as we innovate the form of ice and snow sports, lower the threshold of ice and snow sports, increase the fun of ice and snow sports, give ordinary people the opportunity to play ice and snow, and mobilize people's yearning for ice and snow sports, we will be able to quickly improve the coverage and participation of ice and snow sports.
Adapt to the times and create a popular position for ice and snow sports
Today's sports have become a branch of pan-entertainment, the promotion of ice and snow sports should also be in line with the characteristics of today's Network era, stardom, internet celebrity, film and television and other trends, can become a useful exploration and practice of promoting ice and snow sports. For example, programs and TV series such as "Cross-border Ice and Snow King", "Beijing to the Future", and "Beyond" integrate reality shows, film and television dramas into ice and snow sports, so that audiences across the country, especially young audiences, understand, are familiar with and love ice and snow sports, and become a shortcut to effectively promote ice and snow sports.
This also reflects the unique appeal of sports-themed works, just like many people have watched "Football Boy" like to play football, watched "Slam Dunk Master" like to play basketball, we also look forward to one or more ice and snow theme works can affect a generation, really like ice and snow sports.
In addition, with the influence of Winter Olympic stars such as Su Yiming and Gu Ailing, discovering the "net red" in the field of pure ice and snow, and making the ice rink into a well-known internet celebrity punch card, with the help of the magic of network traffic, it can also quickly promote ice and snow sports.
The key to promoting ice and snow sports and enhancing the enthusiasm of the masses lies in improving the enthusiasm for independent participation in ice and snow sports, which requires breaking through restrictions, innovating forms and adapting to the times, so that ice and snow sports can truly move from "niche" to "public" and become an important part of national fitness. (Text/Gentleman of Snow Peak)