On March 9, Apple held a new product launch conference at 2:00 a.m. Beijing time and released a number of new products. Let's summarize what new products have been released.
The first to appear is the new color of the iPhone 13 series, the new green is a bit like the night green color on the iPhone 11 Pro series, but the new color is darker than the dark night green color. The new color scheme is also named differently in the standard and Pro editions, with the iPhone 13 and 13mini color schemes named "Green", while the iPhone 13 Pro and 13 Pro Max are named "Green".
Next, to the much-anticipated third generation of iPhone SE, the processor was upgraded to the same A15 bionic chip as the iPhone 13, which supported 5G networks, and the memory version also added 256GB specifications. Thanks to the power control of the A15 chip, the iPhone SE 3 has a two-hour battery life compared to the SE 2.
In terms of appearance, the third generation of the iPhone SE is no different from the previous generation, and it is available in three versions: midnight color, starlight color and red color. In terms of price, 64GB costs 3499 yuan, 128GB costs 3899 yuan, and 256GB costs 4699 yuan.
The new iPad Air 5 also debuted at this conference. The processor was upgraded from the previous-generation A14 to the M1 chip, resulting in a more powerful performance output. The memory has been upgraded to 8GB for better multitasking and invigorating gameplay.
In terms of appearance, the iPad Air 5 has 5 color schemes to choose from, a new purple color scheme, and a 10.9-inch Liquid Retina display. It is worth noting that the front camera of the iPad Air 5 has been upgraded from the previous 7 million pixels to 12 million pixels, supporting the character center function. The iPad Air 5 WIFi edition 64GB costs 4399 yuan, 256GB costs 5499 yuan, the cellular version 64GB costs 5499 yuan, 256GB costs 6599 yuan.
The most important product of the whole conference came, it is the M1 Ultra chip. Combining the two M1 Max chips directly doubles the hash rate of the M1 Ultra chip. The M1 Ultra chip has a 20-core CPU, up to 64-core graphics processor, and up to 128GB of unified memory. Apple said at the press conference that the chip can support up to 18 8K ProRes 422 video streams to play at the same time, and supports simultaneous external up to 5 displays.
Such a powerful output chip is powered by the mac series' new product line: Mac Studio. Mac Studio has a square body similar to the Mac mini, but is more than 2 times taller than the Mac mini. Mac Studio uses M1 MAX and M1 ULTRA two chip specifications, M1 Max version price from 14999 yuan, M1 Ultra version price from 29999 yuan.
The final product is Studio Display, a 27-inch 5K Retina display that supports P3 wide color gamut and 1 billion colors, with a maximum brightness of 600nits. A 12-megapixel ultra-wide-angle lens with character centering is added to the screen, as well as a three-microphone array and a six-speaker system for spatial audio.
Importantly, the Studio Display also contains an A13 bionic chip that better handles the centering function of the camera and the microphone speaker, and also supports "Hey Siri". The price of this display is from 11499 yuan.
The new colors of the iPhone 13 series, the third generation of the iPhone SE, and the iPad Air 5 will be ordered at 9 a.m. on March 11 and on March 18; mac Studio will be available for order at 9 a.m. on March 10 and march 18; and the Studio Display display will be available for order at 9 a.m. on March 9.